Tue.Oct 09, 2018

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Event Pricing Strategy: The 2019 Guide

EventMB

Event pricing strategy is a tricky business. Setting the right ticket price can ensure a sell out event. Conversely, if you price tickets too high or too low this can directly impact on final attendance numbers. Event pricing is a tricky balancing act that many event planners struggle with, whether it is finding the […]. The post Event Pricing Strategy: The 2019 Guide by EventMB Team appeared first on [link].

2019 203
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How to Make Use of Experiential Content Marketing at Your Trade Shows

Eventtia

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Philanthropy and CSR: Missing Ingredients to Profound Meetings

Smart Meetings

Providing meetings that change an entire team’s energy and mindset is never easy, but it helps to include discussions about philanthropy and corporate social responsibility (CSR), when appropriate. The recent Smart Meetings webinar, “The Right Way to Give Back While Building Teams,” hosted by Lain Hensley, looked at not only CSR possibilities, but also how to implement them for the best results.

Meetings 155
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Everything You Need to Know About Event Furniture – #EventIcons Episode 133

Endless Events

Event furniture design is often an overlooked part of events. Sometimes to cut corners we go with what is cheapest or what’s available at the venue. This is a mistake! Have you ever sat in those locking chairs all day at a convention tightly packed like a sardine? Don’t do this to your guests you can do so much better! With the help of CORT furniture, we are talking all about how furniture and design can really help you achieve your event goals and so much more!

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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10 New Dallas/Fort Worth Venues for Fall 2018 Meetings and Events

BizBash

Here's a look at new Dallas/Fort Worth eateries, drinking spots, hotels, conference areas, private rooms, and other spaces available for.

2018 104

More Trending

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21 Events That Prove Monochromatic Color Schemes Are Anything But Boring

BizBash

It can be tempting for event designers to get as colorful as possible, but simple does not have to mean.

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How to Use Automation to Get the Most Out of Your Events

atEvent

Let’s come right out and say it, just because you have a marketing automation system, doesn't mean you have marketing automation. MA has become more commonly used as jargon than an actual practice. In a world filled with “automation” technology, it's surprising how few people using MA realize they're not fully utilizing the automation half. Proper automation for event leads includes capturing lead information at the event, segmenting your data, and routing leads into different automated follow-u

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10 New Austin Venues for Fall 2018 Meetings and Events

BizBash

Here's a look at new Austin eateries, drinking spots, hotels, conference areas, private rooms, and other spaces available for events.

2018 88
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drp Group and designing creative content

Event Industry News

Callum Gill, Director of Innovation at the drp Group will be presenting his lecture on ‘Content Creation and the Experience Wave’ on Monday 8th October as part of the University of Westminster’s Event Design Open Lecture Series. The talk will be taking place at 5pm at the Marylebone campus opposite Madame Tussauds. The lecture explores the various elements that can be used to to create a successful programme and how to manage it.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Hyatt Hotels Buys Two Roads, Adds 85 Properties

Smart Meetings

Hyatt Hotels Corporation has agreed to buy Two Roads Hospitality, a lifestyle hotel management company with 85 properties in eight countries, for a base price of $480 million, with the potential for Hyatt to invest an additional $120 million. Two Roads’ brands include Joie de Vivre, Alilia, Destination, Thompson and Tommie. More : Hyatt Launches Experiential Program Worldwide.

Hotels 71
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Grass Roots Meetings Industry Report wins Business Travel Journalism Award

Event Industry News

The Grass Roots Meetings Industry Report was judged best meetings and events supplement at the 15 th Business Travel Journalism Awards on Thursday 4 th October. The report was produced and edited by Tom Lambregts, marketing manager at Grass Roots Meetings & Events; Mark Harris of the Travel Intelligence Network, and Des McLaughlin at Mac-D Consulting.

Travel 80
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Why marketing managers secretly hate marketing conferences

Eventory

Conferences, summits, meetups – marketing managers’ calendars are bursting at the seams with the mass of industry events. Almost every year, they gather thousands of people in the most prestigious venues. However, it’s hard to miss the impression that more and more often, marketing conferences are like a sad duty for the marketing managers. With the challenges in event management , often it’s the lack of the organizer’s knowledge on how to handle an event that caused that problem.

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ConnectIn Events teams up with Cath Tyldesley to put on knock out event raising over £45k for charity

Event Industry News

Saturday 6 th October saw the return of Charity Boxing Nights at the Hilton Manchester produced by local events company, ConnectIn Events. The electrifying event in aid of Royal Manchester Children’s Hospital and Saint Mary’s Children’s Hospital and headline sponsored by ANS, raised a whopping £45k on the night – a figure which continues to rise.

2015 68
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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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One of the Best Marketing Tools You’re Not Using

Brown Paper Tickets

Marketers are frustrated. Digital advertising gets expensive fast and though you can target your audience well, it can be complicated to set up and it’s still somewhat imprecise. If the ad isn’t well-targeted, it won’t work and with all the “noise” out there, there’s a good chance the prospect won’t even see it. How do you promote your event to the exact people who want it?

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Why Have A Single Campus Events Database?

Ungerboeck Software International

What are the main issues that University event planners deal with? Anyone can see that there are few organizations that have more departments and moving parts than colleges and Universities do. It takes a lot of people to work together and run all the varying departments in a higher education institute. Yet, if everyone isn’t on the same page or communication is difficult, you won’t be as successful as you have the potential to be.

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The Events Expert Interview Series #22: Tara Thomas

G2Planet

We've been interviewing expert event professionals in our industry, and sharing their insights, advice, and unique experiences. If you don't already know our interviewee this week, you should - Tara Thomas is an a dept and agile marketing professional with more than 20 years' experience leading teams in the full spectrum of marketing strategy and execution.

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How Annual Meetings are Changing Around the Globe

Lumi Global

Declining attendee numbers at annual meetings is a trend being played out across the globe, with shareholder and member engagement being a top of mind issue for many organizations. One of the questions we get asked most frequently is “How do they do it in other countries?”. With our team working in countries across Canada and The Americas, the UK, Continental Europe, Southern Africa, the Middle East, Singapore, Malaysia and Australasia, Lumi is fortunate to have a unique perspective on the world

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Building Value-Based Live Events

Cvent: Event Marketing

Building a Live Event Program that Drives and Proves Value. In today’s noisy and crowded marketplace, the top priority for event marketers is to stand out, capture attention and engage target audiences. When it comes to live events, audiences seek valued experiences and takeaways to help justify the time and cost they’ve invested in attending. Marketers need to deliver personalized content that enables attendees to connect with others at the event and exceed their expectations.

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Join Us At IMEX!

All Seated

We hope to see you at IMEX in Las Vegas, October 16 – 18! IMEX is considered more than just a trade show as it offers brilliant speakers, fresh ideas and continuous inspiration with over 180 educational and networking events over the conference. Join Sandy Hammer, co-founder & CEO of AllSeated for her lively education sessions! She will be speaking on the topics of Event Tech Trends That Will Transform Your Business and Virtual Reality: An Accessible Game Changer in the Event Industry.

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So You Want New Event Tech?

CXApp Blog - Events

10 Tips for Evaluating and Incorporating Event Planning Solutions.

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Associate Product Marketing Manager

All Seated

Overview. AllSeated is a rapidly growing venture-backed company with best-in-class products for event planning and layouts. We are changing the game in our industry sector by leveraging 3D and Virtual Reality technology to provide vivid visualizations of these setups and their venue settings. To date we have thousands of users representing both small and enterprise corporations, and there’s significant market opportunity ahead!

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The Ultimate Guide to Hosting Hybrid Events For Your Association

For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.

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Trend-Setting Events Connect Buyers & Suppliers Effectively

a2z Innovation Insider

a2z’s state-of-the-art Connect TM solution connects buyers and suppliers effectively by providing powerful search, matchmaking, and appointment scheduling features, which are seamlessly integrated with the a2z-powered event website and mobile app offerings. Connect plays a pivotal role in facilitating onsite networking by making it easy for qualified buyers and suppliers to discover, and communicate with, each other securely before, during and after the event.

Retail 40
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4 of the Best Event Names in History

Cvent: Event Marketing

Excuse the superlative, but literally the hardest part of creating anything—whether it’s planning events, world building for a novel, or, yes, blog writing—is coming up with the perfect name. When it comes to the name of your event, you want it to carry the tone of the actual event, as well as give a sense of what exactly the event is. As a bonus, it should be catchy or easy to remember, to help stay top of mind for attendees.

Events 54
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Human Trafficking 101: See Something, Say Something

Connect Your Meetings

“See something, say something” is a phrase often associated with airport security—and, with good reason. The phrase, however, is also apropos to another dangerous threat to men, women and children globally: human trafficking. Also known as modern slavery, trafficking affects people of all ages and all walks of life around the globe. Yet most of us are woefully unaware of the scope and impact of these criminal practices and what we can do to halt these activities.

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How University Event Coordinators Can Overcome 3 Major Obstacles

Ungerboeck Software International

When you’re an event coordinator for a higher education institution, you’ve got a host of unique issues that you face daily. Not only are you dealing with the common time constraints and last-minute changes familiar to event organizers abroad, there is also a variety of unique events and venues your campus manages. Beyond the uniqueness of the events you handle, your university has its own unique set of people serving various stakeholders in different departments, a variety of different places t

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Download "7 Exceptional Event Email Templates for Driving Attendee Engagement" eBook and write winning event emails right away! Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the event management platform for B2B marketers.

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Out with the OLD and In with The NEW

Ungerboeck Software International

Out with the Old. People get stuck in the processes of using spreadsheets and Word docs to try to piece together projects, people, and data. Paper trails that have to be followed. Information gets lost in translation. Data has to be entered into multiple places. Manual coordination has to be done with multiple different departments for a single event.