Mon.Jul 23, 2018

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Your Conference Content Has Magnetic Pull

Velvet Chainsaw

Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means. It’s a foreign concept to them. Most marketing and communications teams agree that content marketing serves as the foundation to their conference marketing strategy.

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What’s most important about an event, the gift or the wrapping?

Conferences that Work

While writing about seeing the gifts in people and events I remembered one of my favorite scenes in Love Actually (2003). With his wife shopping nearby, Harry ( Alan Rickman ) impulsively purchases an expensive necklace for his mistress — only to be tortured by the fear of discovery as Rufus ( Rowan Atkinson ) slowly wraps his gift. Watch the 2-minute video clip. ?

2003 190
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How to Attract Companies Interested in Sponsoring Events

GEVME

Not only is it a powerful marketing booster , an effective sponsorship can also help turn your shelved event idea into reality. To make this work for your event, you should learn how to do the “golden swap”, creating value for a sponsor in exchange for event support. However, just as in any relationship, it’s critical to ensure that you and your partner make a good match before establishing a contract.

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Event Promotion: 6 Advanced Tactics To Promote Events with Social Media

EventMB

Millions of events are being promoted on social media every day. These 6 tactics are very powerful to promote events on social media and ensure your event is a sell out! This video is brought to you by QuickMobile by Cvent, improve engagement at events with social media. If you can't see the video, Click […]. The post Event Promotion: 6 Advanced Tactics To Promote Events with Social Media by Julius Solaris appeared first on [link].

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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How to Choose Your Event Niche

Event Planning BluePrint

We’ve all had big decisions to make, right? Whether it’s about starting an event business, working for an event company, or what kind of clients to work with. You’ve got important decisions to make about who to work with but you’re torn because you want to plan events. Period. And you wonder that if you plan all types of events, you’re playing it safe so many clients will hire you.

2004 97

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4 Content Marketing Tips for Events

PCMA Convene

The marketing and communication teams of every conference organizer I’ve met with over the past several years all agree that content marketing makes sense as a cornerstone for their marketing strategy. Very few, however, have made significant progress in creating quality, purposeful content. The main reasons can vary, but often include a lack of time and resources, lack of strategy or leadership support, competing priorities from other departments, a skill gap needed to create quality content, a

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How to transform networking party into an ultimate talent magnet

Eventory

Reading Time: 17 minutes It is a commonly known fact that the labor market is constantly changing. Times, when an employer was drowning in thousands of CVs, are long gone. Today, companies have to make an effort to reach their potential employees and possibly attract the best ones. There are many options for how to do it but one of them stands out. Networking party.

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Guest Blog: What I’ve learned from 1,000 events

Event Industry News

By Rob Murdoch , Commercial Director at Exposure Analytics. I was proud to see Exposure Analytics pass the 1,000 event milestone this year; a huge thank you to our clients who have made this possible. We built our platform from the ground up and the past four years have seen us develop and grow, using our clients requirements to tailor our service. I’ve taken a bit of time to pause and reflect on what I’ve learnt since the launch of Exposure Analytics.

Retail 71
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Trends in Incentive Programs – #EventIcons Episode – 122

Endless Events

We want to help keep you up-to-date with the latest and greatest! Below, in our Epic Resources section, we link the awesome insider favorites that were mentioned in this episode! You WANT to check these out! What has been your favorite episode so far? Comment below and let us know! You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person?

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Kaleidoscope Festival celebrates unforgettable debut at Alexandra Palace

Event Industry News

On Saturday 21st July, Alexandra Park and Palace played host to an exciting new festival, set across the beautiful grounds and historic palace with the backdrop of the London skyline. The iconic location was the perfect setting for festival-goers to enjoy the summer celebration and there was something for everyone across the day. Flaming Lips – Hilltop Stage.

Fashion 56
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[Webinar] How Your Planner Personality Translates into Personal Attendee Experiences

MeetingsNet

Webinar live date: August 14, 2018 at 2pm ET / 11am PT. This program has been submitted to the Events Industry Council for CMP Preferred Provider review. Webinar live date: August 14, 2018 at 2pm ET / 11am PT. Every person has six fundamental human needs, but we each place a different level of significance on individual elements. The stories and experiences we create to frame our lives, coupled with these core needs, shape the way we view ourselves and the world around us.

2018 49
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Bliss Events delivers Royal Docks lido masterstroke

Event Industry News

Planning/management specialist Bliss Events has set a precedent for the industry, designing and developing London’s largest urban beach, at Royal Docks, to incorporate a swimming pool, which opens on July 18 for six weeks, and an August event space. Funded by the GLA and the London Borough of Newham, Bliss partnered with Star Events to plan a set of structures, linked by walkways, and create the first pool proper on the London leg of the Thames.

2012 53
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Sending Multiple Custom Emails in Batch

Caterease

Sending Multiple Custom Emails in Batch Caterease Version: 18 Category: Reports & Queries Date: 07/23/2018. The post Sending Multiple Custom Emails in Batch appeared first on Caterease.

2018 45
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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Eventbrite signs ticketing partnership with MEGA Events

Event Industry News

Eventbrite, a global ticketing and event technology platform, which powered millions of events in more than 170 countries in 2017, has signed a ticketing partnership with MEGA Events (MEGA), a UK innovator in creating and delivering consumer experience events. The partnership sees event concept and production company MEGA place its ticketing needs with Eventbrite.

2017 45
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Resort Veteran Joe Velasquez Moves to Château Élan Winery & Resort

Connect Your Meetings

Joe Velasquez is a true hospitality veteran. He’s spent time with major hotel brands: Marriott, Hyatt, Ritz-Carlton and more in both the resort and lifestyle segments. He’s repositioned hotels on both coasts, coaching them through multi-million-dollar renovations and traveling across the globe in sales and marketing roles. Now, the Philadelphia native is taking on a new challenge: director of sales and marketing at Georgia’s Château Élan Winery & Resort.

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drp hosts annual summer conference while celebrating milestone of 277 team members

Event Industry News

Creative communications agency drp held their annual summer conference at the Centaur Conference centre at Cheltenham Racecourse, on Thursday 19 th July. The day and evening event was attended by the drp team, to celebrate the agency’s success and exciting growth plans for the future. The conference was filled with company updates including drp ’s financial target progress, reflection on what has been one of the busiest times to date for drp , creating inevitable growth and expansion in the busi

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Event Highlight: The Icon Series with delicious

Floktu

Since launching in the early two thousands, delicious. Australia has come to solidify itself as the fine dining authority of Australian food publications. Being full-on food enthusiasts ourselves here at Floktu, we’re thrilled to support delicious as their event-ticketing platform for the incredible dinners and events they host. Recap: Lake House Lunch with Alla Wolf-Tasker.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Grant and program funding processes

Plan Your Meetings

Thousands of grants and other funding sources are available each year in the United States alone from a variety of sources. Grantmakers include the U.S. federal government, state governments and a variety of other organizations including pharmaceutical companies. Major companies (Microsoft and Target to name just two) offer grants to local communities, especially in disadvantaged areas.

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Enhancing Trade Show Presence: Moving Beyond the Booth

G2Planet

If your business relies on trade show participation to at least some degree, you obviously want to optimize the time, effort, and money you invest in the undertaking. Accomplishing this objective requires properly preparing and staffing your trade show booth.

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NH Hotel Group Launches New Instant Booking Tool for Meetings and Events

Cvent: Event Marketing

Join the revolution with NH Hotel Group’s new meetings and events instant booking tool! NH Hotel Group is the first hotel chain in Europe to introduce an innovative direct booking system for events and rooms for groups. With just a few clicks, you can now get prices and availability in real time and book online directly. More than 200 meeting rooms are already available in 55 hotels — including venues in Austria, Czech Republic, Germany, Slovakia, Switzerland and Poland — with many more to

Hotels 28
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Virtual Reality Is Making It’s Mark!

All Seated

As you may already be aware, virtual reality technology (VR) is truly making its mark on the event industry! At AllSeated, we have been watching the trend for quite a while and have witnessed the evolution of VR from it’s novelty aspect to where it is now, legitimate, critical, MUST HAVE business tool. Virtual Reality is all the hype right now, especially with our visually-obsessed culture!

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The Ultimate Guide to Hosting Hybrid Events For Your Association

For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.

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Top 10 books Event Planners Must Read in 2018

Hubilo Blog

Books are Man’s Best Friend. Gaining knowledge and insights by reading up books is to date more effective than reading books or watching videos. Event Industry comprises of many people starting with event designers, event managers to event planners, board members of an organisation. For event planners to get a fresh start on a new event or to implement any new form of the business notion in the upcoming conference/events, one must go through the pros and cons of the same.

2018 89
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RAW Foundation launch Guide to Reusable Bar Cups at Events

Event Industry News

RAW Foundation, with funding support from the Event Industry Forum (EIF), have published the Guide to Reusable Bar Cups at Events , the final resource for events in the AIF’s ‘Drastic on Plastic’ campaign. The guide provides event organisers with comprehensive information about why to choose reusable cups rather than disposables, the environmental benefits, tips on how to manage reusable cups onsite, and examples of how festivals have been successful.

Sports 56