A ‘Transformers’ Street Mural Activation Packs a Commercial Punch for Hasbro and Amazon Photo Gallery, B-to-C Events Posted on July 19, 2023 by Rachel Boucher To capitalize on the buzz surrounding the release of the “Transformers: Rise of the Beasts” feature film in the U.S., and to drive traffic to the official “Transformers” Amazon storefront… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Tags:Hasbro, street art, superfans, QR code, Transformers, street teams, guerrilla campaign, art installation, 90s, commuters, Amazon Related Articles Brand Sponsorships That Will Haunt You Acer Pavilion Is Hardware Heaven Reebok’s ComplexCon Booth Sends Attendees to an Ice Cream Shop on the Moon A Playful ‘Life Coach’ Pop-up Showcases the Luxury Brand’s Mystical Side