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How to Build an Event Marketing Channel—And Why Marketers Need Events

Event Farm

And would you feel as confident in your ability to track the event’s performance? Event marketing campaigns are much more complex than most online campaigns, and event marketing technology is relatively new compared to other martech solutions. That’s understandable—events are complex and difficult to measure.

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7 Questions to Ask Yourself When Purchasing Event Marketing Software

Event Farm

Events are consistently cited as one of the most effective marketing channels , and event marketing software platforms make it possible for your events to become even more successful. While many event marketing software platforms could be adapted to both, some cater more specifically to either B2B or B2C.

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Using Event Tech to Collect Actionable Data & Engage Prospects

Event Farm

Keep reading to learn our top four tips for using technology to engage prospects , collect valuable event data, and integrate your event channel with the rest of your marketing strategy. Plan your on-site engagement, and use tech to help you execute. Get attendees through the door with a check-in app.

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6 Event Tech Stories You Don’t Want to Miss

Eventsforce

Want the lowdown on all things event tech? In this month’s round up of top event tech stories, we look at a new registration and ticketing platform that is set to transform the way organizers manage groups at meetings and events today. NEW eBOOK – The Event Planner’s Guide to Stress Management.

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[NEW EBOOK] Event Management Technology for Dummies

Cvent: Event Marketing

Event Management Technology for Dummies is the ultimate essentials guide – it walks you through every stage of the event lifecycle and explains how technology fits into the modern event planning process. With this eBook, you’ll find out exactly how to use event management technology to make your events better than ever.

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2019 Event Technology Trends eBook

Expo Logic

To help you stay up-to-date on the new technologies entering the market and decide which to incorporate at your next event, we have compiled the top event technology trends of 2019 into one eBook. In the 2019 Event Technology Trends eBook you’ll discover: The latest event technologies and how to implement them.

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Using Event Tech to Create Impactful and Engaging Attendee Experiences

Event Farm

The role of technology in meetings and events has moved beyond its initial purpose of simply providing convenience. While convenience is important, there’s more room now to get creative with tech offerings that will leave lasting impressions and engage audiences.