The Race Event Handbook: How to promote and sell out your next race.

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Improve your race brand and marketing strategy to achieve cut-through, deliver the best possible registration experience, and engage with new audiences that will help you drive growth and profitability.

In the last 10 years there have been seismic changes to endurance sports’ event management and participation. To attract participants, race organisers need to understand the changing demands of the market and innovate to stay ahead.

We spoke to 8 prominent industry experts from around the globe (including Australia, the United Kingdom, Ireland, Germany, Brazil, Argentina and the United States) about the current state and future of the industry.

This Race Event Handbook contains their insights and offers tips on how to stay competitive, innovate and fill places in endurance races.

Fill in the form below to get the free Race Event Handbook

The Race Event Handbook gives you clear guidelines on how to:

  • Attract new audiences to your race
  • Make your event unique and memorable
  • Share and amplify your race brand’s story
  • Find your point of differentiation
  • Build a loyal community
  • Use social media to promote and sell out your next race

Organising events is all about the numbers, and this is getting more difficult in a very crowded marketplace. As people have increased choice you need to stand out and differentiate yourself. Unique events can create cutthrough, grow and be successful.
Oliver Kirwan, Director of Elite Event Management (Ireland).

You can fill the form out below to download our free Race Event Handbook, a definitive guide to take your event to the next level.