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EXHIBITOR News
EXHIBITOR to Rebrand its Find It - Marketplace Directory to 'EXHIBITORXchange'
8/17/2022
ROCHESTER, MN. - EXHIBITOR magazine, the award-winning leader in trade show and corporate event marketing education, is excited to announce the rebranding of its "Find It - Marketplace" to EXHIBITORXchange. 
Find it - Marketplace was created by EXHIBITOR Media more than 30 years ago with the purpose of connecting buyers and sellers by creating opportunities for awareness, interest, and commerce. In recent years, the natural flow has been disrupted, impacting the way these buyers and sellers interact. Now that trade shows and events are returning, modernization is needed to help companies (re) engage in markets worldwide. Mark Johnson, owner of EXHIBITOR Media, said, "EXHIBITOR is a global brand that facilitates the exchange of insights, ideas, education, and commerce across the trade. EXHIBITOR has a unique position in the trade shows and events industry as we serve the entire ecosystem, including corporate marketers, exhibit houses, and all of the suppliers who work together to create commerce between trading partners. Given our unique position in the industry, it is our belief that we have an obligation to lead 'The Great (re) Engagement.' While face-to-face marketing is rebounding from the global pandemic, we must accelerate the return." "In addition to the rebranding, our team is working on several new innovations that help to create more opportunities for trading partners to "Xchange" and to do so more quickly and more efficiently," said Johnson. "While the Find It - Marketplace has always had a section for international and overseas companies, we are taking a more specific market-by-market approach to help drive awareness of different offers across the globe and connect brands with partners who can help them achieve their business goals." More information will be announced in the coming weeks on how EXHIBITOR is leading "The Great (re) Engagement" – and how trade show and event marketing professionals can "Find It" on EXHIBITORXchange. About Exhibitor Media, LLC The leader in trade show and corporate event marketing education, Exhibitor Media publishes EXHIBITOR magazine, an award-winning publication featuring best practices in trade show marketing. EXHIBITOR's learning events include: EXHIBITORLIVE, The Annual Conference and Exhibition for trade show and corporate event marketing; EXHIBITORFastTrak accelerated learning conferences; and EXHIBITOR eTrak, professional online learning. Exhibitor Media is also the founder of CTSM (Certified Trade Show Marketer), the industry's only university-affiliated professional certification program. Learn more at www.ExhibitorOnline.com. EXHIBITOR is a registered trademark, and EXHIBITORLIVE, EXHIBITORFastTrak, and EXHIBITOR eTrak, are trademarks of Exhibitor Media, LLC, in the USA and other countries. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated. Contact: questions@exhibitormagazine.com Related News Industry Veteran Mark Johnson Acquires Exhibitor Media Group |
FIND IT - MARKETPLACE
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