Exhibitor Group Partners with Explori and The Exhibitor Advocate to Release Exhibit Leader Insights 2023 Report

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EXHIBITOR News
Exhibitor Group Partners with Explori and The Exhibitor Advocate to Release Exhibit Leader Insights 2023 Report

6/15/2023
ROCHESTER, MN. - Exhibitor Group, the award-winning leader in trade show and corporate event marketing education and publisher of EXHIBITOR magazine, is excited to announce the release of the Exhibit Leader Insights 2023 Report, which provides unique insight into the exhibition industry from the perspective of exhibit marketers, in partnership with Explori and The Exhibitor Advocate.

With detailed data from 255 exhibit marketers currently running event programs for organizations of all sizes covering a range of industries, this report offers deep insights into the current challenges, strategies, and opportunities facing exhibit marketers.

Mark Johnson, owner of Exhibitor Group, said of the research, "We're excited to partner with Explori and The Exhibitor Advocate to deliver this timely and relevant content that is vital for event professionals."

Jessica Sibila, executive director of The Exhibitor Advocate agrees the research is vitally important. "This report is a game-changer for the exhibit-marketing industry," she said. "It offers a comprehensive view of the challenges and opportunities faced by exhibit marketers and provides actionable recommendations to drive success."

Mark Brewster, CEO of Explori commented on a key finding in the report. "There is little doubt that the demand for in-person is high; however, the re-search identifies a friction between the spiraling costs of exhibit programs and pressures on budgets with the absence of measurement data on the real value exhibitions have on achieving business objectives."

The report, conducted by research specialists Explori, represents findings from 255 exhibit marketers running event programs for organizations of all sizes from a range of industries.

The Exhibit Leader Insights 2023 Report is available for download on the websites of Exhibitor Group, Explori, and The Exhibitor Advocate. Get the report here.

EXHIBITOR magazine will also host a free EXHIBITORInsights livestream on July 12 at 2pm ET, walking attendees through the report and discussing key findings, with EXHIBITOR's digital managing editor Emily Olson, Jessica Sibila from The Exhibitor Advocate, and Katie Whatley from Explori. Registration will open in the coming weeks here.

About Explori
Explori work with events all around the world from our headquarters in London. Our experienced team specialise in customer feedback for the live events industry. Research, software development and customer support all happen in house. We also work with a number of trusted partners around the world to combine specialist expertise with local knowledge. Learn more at https://www.explori.com

About The Exhibitor Advocate
The Exhibitor Advocate amplifies the voice of exhibitors to ensure the enduring success of exhibitions and events by collaborating with all stakeholders to promote and cultivate open communication, consistent standards, and industry best practices. The Exhibitor Advocate promotes consistency, accountability and predictability in all event industry engagement opportunities. Learn more at https://exhibitoradvocacy.com

About Exhibitor Group
The leader in trade show and corporate event marketing education, Exhibitor Group publishes EXHIBITOR magazine, an award-winning publication featuring best practices in trade show marketing. EXHIBITOR's learning events include: EXHIBITORLIVE, The Conference and Exhibition for Trade Show and Corporate Event Marketing; EXHIBITORFastTrak accelerated learning conferences; and EXHIBITOR eTrak, professional online learning. Exhibitor Group is also the founder of CTSM (Certified Trade Show Marketer), the industry's only university-affiliated professional certification program, and the EXHIBITORNOW podcast, your source for the latest news and interviews with thought leaders in the trade shows and events. Learn more at www.ExhibitorOnline.com.

EXHIBITOR is a registered trademark, and EXHIBITORLIVE, EXHIBITORFastTrak, and EXHIBITOR eTrak, are trademarks of Exhibitor Media, LLC, in the USA and other countries. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.

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