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Deliver Superior Conference Education Value

Velvet Chainsaw

Here’s what hasn’t changed: Education continues to be essential to a participant’s experience. Here’s what has changed: I’m convinced that “something for everyone” programming — including basic content for the novice or intermediate practitioner — is no longer the right strategy for positioning your conference as a can’t-miss experience.

Education 282
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Focus on learning, not education

Conferences that Work

For better meetings, we need to focus on learning, not education. Yes, sometimes, cultural or professional “requirements” mean we have to provide education. That’s so we can “certify” that we’ve educated attendees to some prescribed standard. Learning, not education.

Education 340
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The top educational meeting format

Conferences that Work

What’s an Ideal Meeting? April 2018, Meetings and Conventions Magazine Do you incorporate participatory sessions into your events? 80% of meeting professionals prefer f acilitated workshop-style, participatory sessions [ survey by M&C Research, April 2018 Meeting and Conventions magazine ]!

Education 266
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Configurable Conference Journeys

Velvet Chainsaw

For many annual meetings, the Great Resignation has resulted in erosion of loyal, regular attendees and an increase in first-timers, whose experience can be improved with guidance on the best course for them to follow during your program. What advice can you share for helping attendees configure their conference journey?

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Use spectives to unlock the full potential of conferences

Conferences that Work

During a 1992 conference, I created the first of what I now call spectives. Spectives are popular and successful because, like peer conferences, they adapt beautifully to participants’ wants and needs. the 2015 PCMA Education Conference ) and small (e.g. the 2023 BizBash Leadership Summit ) conferences.

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The Future Of Conferences Is Unconferences

Conferences that Work

Meetings and conferences are perhaps one of the most important fundamental ways in which people come together and change happens. So I’m pleased to discover an academic research article paper about unconference — especially since its title is: The Future Of Conferences Is Unconferences !

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Beyond Hybrid: Repackaging Your Conference Content

Velvet Chainsaw

Over the past nine months, many industry experts have proclaimed that meetings and conferences are forever changed and hybrid is here to stay. Meetings of the future will be improved and monetized by embracing the tenants of strategic product management. While I agree in principle, I think the future is so much more than hybrid.