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Something is rotten in the state of meeting industry education

Conferences that Work

Over the last five years I’ve heard increasing concern from the meeting professionals community about the deterioration of the quality of our national industry conferences. I’ll illustrate with the area where I have most experience: providing education at these meetings.

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The Conference Arc — the key components of every successful participation-rich conference

Conferences that Work

Traditional conferences focus on a hodgepodge of pre-determined sessions punctuated with socials, surrounded by short welcomes and closings. Such conference designs treat openings and closings as perfunctory traditions, perhaps pumped up with a keynote or two, rather than key components of the conference design.

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Why Your Conference Should be Target-Audience Obsessed

Velvet Chainsaw

In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. Which segments have the highest influence for referrals?

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The Secrets Behind Conference Engagement

Conferences that Work

So you’re holding a conference. Read the full article at Conferences That Work. The Solution Room—a powerful conference session There’s been a lot of interest in The Solution Room, a session that I co-facilitated last July at Meeting Professionals International World Education Congress in Orlando, Florida.

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An Audience-First Approach to Meeting Design

SmartMeetings

As these experts work to understand changing consumer trends, preferences and behaviors, considerations must be made into meeting design to craft a truly relevant event, which target audiences will not want to miss. Consider these three key trends and how they can positively impact meeting design. Not sure where to start?

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A standing invitation for event and hospitality teachers

Conferences that Work

I will meet online with your class for free. During the COVID-19 pandemic, much education has moved online. As an experienced facilitator and designer of participant-driven and participation-rich meetings, I love to share what I’ve learned during my four decades in the meeting industry. No related posts.

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Why you should hire curious people

Conferences that Work

If you had told me forty years ago, a freshly minted high-energy particle physics postdoc, that I’d go on to have four additional careers (owner of a solar manufacturing business, computer science professor, independent IT consultant, and meeting designer/facilitator) I wouldn’t have believed you. The solar energy company.