The Benefits of Using Photo Booth Software for Your Event

Setting up a photo booth for your event means that attendees can have some fun and gain an experience while they are present. Of course, many businesses want to show people who come to their events what they are all about and to tell them about their products and services. With experiential marketing, however, attendees really get to do something more memorable and that will stick in their collective imaginations.

Therefore, flexible and feature-rich photo booth software which can be adapted to different sorts of audiences and different sorts of events makes a great deal of business sense. The sort of experiential marketing you might want at a pop-up event might be very different from a permanent installation in your showroom, for example. That said, the commercial advantages of photo booth software systems go far beyond creating memorable experiences. What are they?

Build Audiences With Viral Technology

In unmanned photo booths, it is all about how people will operate the system for themselves to create shareable moments. Ideally, you’ll want them to interact with your brand or product in some way and share it on social media. With the right sort of software, you can promote your brand by running a competition, too.

For example, you might offer a prize for the most originality in a photo in which your product features or the funniest image featuring your brand’s logo. Get users to upload their photo booth generated images using the right hashtag so you can boost your online virality and make a fair decision over who has won. Not all photo booth software systems offer these sorts of technologies, though, so choose one that does.

Benefit From Flexible, Live Connections

Being able to ‘talk’ to your photo booth software is a big benefit, especially if you are not physically present at your event. Perhaps you have set your system up for a few days while an event is in progress but don’t want to be there all the time to manage it?

If so, remote access via a live connection will be advantageous. Remote controls to look out for include the ability to check the status of queues, direct access to camera controls and the chance to confirm the remaining battery power, among others.

Make the Most of Video Effects

Many photo booth software systems offer the ability to take great stills but the next level technology should offer VideoFX, too. By allowing users to use video or audio overlays with their snaps, you are offering them a much richer experience. Jumps, cuts, zooms, masks, filters and even slow-motion effects are all possible with the right sort of photo booth software nowadays.

In fact, using legacy software for your photo booth can look pale by comparison these days. This is something that is very important to consider if your business events are aimed at younger and more tech-savvy demographics. Ideally, though, your brand will benefit from offering photo booth video effects because they drive more user engagement. After all, brand building at events nowadays is often more about giving people something to experience than to consume.

Header image: Photo by Thibault Copleux on Unsplash

Guest post by Snappic | Photo Booth Software

Snappic provides you with the tools to create unique and memorable experiences for all your customers. Our easy-to-use and reliable photo booth software for iPad & iOS offers a multitude of different photo experiences to wow any guest.