Colorado Meeting & Events Incentive Cash Rebate Program Extended Through June 2024

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Venues & Destinations
Colorado Meeting & Events Incentive Cash Rebate Program Extended Through June 2024

4/12/2022
VAIL VALLEY, COLORADO – There is a pool of incentive money that meeting and event organizers can tap into when groups gather in Colorado, and there is plenty left. The $10 million Meeting & Events Incentive Cash Rebate Program was introduced by the State of Colorado and the Colorado Tourism Office in 2021 to assist in the state’s recovery from the COVID-19 pandemic and to encourage groups to meet face-to-face again while following any local health guidelines.

As of March 31, 2022, the program has received 173 submitted applications. Eighty-five (85) applications have been pre-approved for a total of $1,361,155 in cash rebates. Twenty-five (25) applications are under review.

To receive the incentive rebate, the applicant must be the primary organizer (event host or meeting/event planner) and be pre-approved no later than 45 days before the meeting or event has occurred. It’s a straight-forward process to claim the rebate, with representatives from Destination Colorado Meetings available via email or one-on-one meetings to help applicants get started.

The program provides pre-approved applicants with a 10% cash rebate of up to $100,000 against the eligible hard costs of hosting meetings and events. Expenses like venue/event rentals, food/beverage (excluding alcoholic beverages), audiovisual support, entertainment, transportation, and registration and event management technology are among eligible hard costs.

“Unlike most incentives available to planners, this incentive is a state-wide program available regardless of which property or destination is chosen,” says Kelly Layton, executive director of Destination Colorado.

Events that qualify

An event is eligible for a rebate once per year. Eligible events include but are not limited to business meetings, conferences, conventions, exhibitions, trade shows, consumer shows, festivals, concert series and weddings. The event needs to:

Be a NEW Colorado meeting or event contracted on or after April 6, 2021.
Or, be a previously booked or recurring meeting or event taking place in Colorado that is at risk of being canceled, postponed or relocated outside of Colorado without support.
Generate at least 25 paid overnight room nights in a motel, hotel, vacation rental or other lodging establishment.
Have total eligible hard costs of at least $35,000.
Meet any additional criteria established by the Colorado Tourism Office.

Examples of recipients

After a 2020 Mediterranean cruise for high-producing employees was canceled, one company relocated the event for 40 to Gateway Canyons Resort & Spa south of Grand Junction. More than 110 room nights were booked. The Alzheimer’s Association brought its five-day international conference and more than 1,200 delegates to Denver in 2021. Numerous event spaces (including the Colorado Convention Center and multiple hotels) and a variety of food, beverage and entertainment venues were utilized, and more than 5,000 nights of lodging sold.

For more information visit www.destinationcolorado.com/coloradomeetingincentive.

Contact:
questions@exhibitormagazine.com