trending
Sponsored Content
Unveiling the Future: Four Market Trends for the Trade Show and Events Industry for 2024 People GoGather Welcomes Gary McCreary as Executive Vice President of Operations and Growth Strategy Associations/Press U.S. B2B Exhibition Industry GDP Contribution and Business Sales Generation Grow Along with Its Recovery Company News TrivWorks Announces New Emcee Bureau Venues & Destinations Cvent Announces Top Meeting Destinations and Hotels Worldwide for 2024 EXHIBITOR News Registration is Open for EXHIBITOR Education Week, July 15-19 in Las Vegas Associations/Press UFI Launches Countdown to Global Exhibitions Day, June 5, 2024 People The Expo Group Hires Darren Temple as Chief Growth Officer and Rachel Mazzanti as EVP, Show Sales Company News Louisiana-based Synergy Design Group Acquires Imagen, LLC submit your news
email newsletter
|
Company News
VOK DAMS Produces Brand and Product Launch for AVATR in China
12/9/2021
Chinese automotive OEM Changan recently launched its new subsidiary AVATR Technology in China. AVATR is a premium brand for smart electric vehicles, with the AVATR 11 as the first model available. The brand and product launch was produced by the experts for events and live marketing from VOK DAMS worldwide. Avatar Technology relied on the event and digital expertise of VOK DAMS for the world premiere of its debut and its first EV model, the AVATR 11. For the launch of the brand, partners and press were invited to an exclusive event in Shanghai. An overall social media campaign in China invited the public to gain first impressions around the new brand and the AVATR 11. AVATR stands for emotions and intelligence. VOK DAMS picked-up on these aspects for the launch event with a strong media staging that kept the excitement up until the actual reveal. Guests were able to interact with code transformed animation when arriving, and a delightful living room space allowed guests to relax before the actual reveal of the brand and the new AVATR 11 by its CEO, Mr. Tan Benhong. His AVATR Talk, was accompanied by an emotionally charged choreography. For the social media content production, VOK DAMS produced content of AVATR’s upcoming special collaboration with famed fashion designer Matthew Williams. Williams is the founder of 1017 ALYX 9SM, and worked with the likes of Lady Gaga, Kayne West and Givenchy. The result was an attention grabbing social campaign with an above-average media reach. About VOK DAMS worldwide VOK DAMS worldwide is a leading international communications agency for events and live-marketing. At 19 locations worldwide, around 300 highly skilled professionals create and produce brand experiences for corporate and public events, trade fairs, roadshows and showrooms. Founded in 1972 and owner-managed ever since, VOK DAMS has a wide range of renowned clients worldwide, such as BMW, Bayer, Grohe, Lamborghini, Porsche and SAP, for which they create compelling and result driven live, digital and hybrid productions. The agency's projects are regularly honored by well-respected juries worldwide with creative awards, such as Red Dot, Golden Award of Montreux, Gala, beaworld, Galaxy, BrandEx, EX Awards, and the German Prize for Business Communication. VOK DAMS has offices in Berlin, Frankfurt, Hamburg, Munich, Stuttgart and its headquarters in Wuppertal. In addition, there are international offices in Beijing, Shanghai, Hong Kong, Bordeaux, London, Madrid, Tallinn, Vienna, Prague, New York, Philadelphia, Sao Paulo, and Dubai. www.vokdams.com Contact: questions@exhibitormagazine.com |
FIND IT - MARKETPLACE
|
|
||||||||||||||||||||||||||||
TOPICS Measurement & Budgeting Planning & Execution Marketing & Promotion Events & Venues Personal & Career Exhibits & Experiences International Exhibiting Resources for Rookies Research & Resources |
MAGAZINE Subscribe Today! Renew Subscription Update Address Digital Downloads Newsletters Advertise |
FIND-IT Exhibit & Display Producers Products & Services Supplier to Supplier All Companies Compare Get Listed |
EXHIBITORLIVE Sessions Certification Exhibit Hall Exhibit at the Show Registration |
ETRAK Sessions Certification F.A.Q. Registration |
EDUCATION WEEK Overview Sessions Hotel Registration |
CERTIFICATION The Program Steps to Certification Faculty and Staff Enroll in CTSM Submit Quiz Answers My CTSM |
AWARDS Sizzle Awards Exhibit Design Awards Portable/Modular Awards Corporate Event Awards Centers of Excellence |
NEWS Associations/Press Awards Company News International New Products People Shows & Events Venues & Destinations EXHIBITOR News |
||||||||||||||||||||
|