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Event Trends for 2023 | State of Industry Report

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Download the 2023 State of Industry Report Get the insights needed to better plan your marketing events, brand activations and any other experiences for your brand! Some highlights for the event trends for 2023 are: Diversity, Equity and Inclusion Events (DEI) Food & Beverage Going Green Event Tech 2.0

2023 195
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Virtually There: Tech Meetings

SmartMeetings

Tech companies tested virtual meetings before they were cool. But planners who have been orchestrating user conferences, trainings and town halls for tech audiences for years say capturing and holding audience attention—so they retain the information—requires a form of performance art based on an understanding of data science.

Tech 107
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Smart Moves in Lake Tahoe, Michigan and More

Smart Meetings

She has over 25 years of experience in operations, sales and event planning across markets and brands, including Loews Hotels, Hilton and Marriott. She most recently worked in wellness marketing at Canyon Ranch in Woodside, California, overseeing their own brand transition. George, Utah.

Hotels 98
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The Line Between Attendee Data and Privacy

Endless Events

Navigating event attendee data requires the right balance between collecting valuable information and respecting event attendee privacy. But with rapid advancements in technology and law that struggles to keep up, finding that balance can be tricky, especially as tech becomes cheaper and easier to access. Nick agrees.

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Event Planning Inspiration from Coachella 2017

SmartMeetings

Each year, around 60,000 people unite in the desert of Indio, California, to enjoy performances by the trending musicians. Coachella is a convergence of Instagrammable foods, high-tech décor and innovative activity options—the perfect combination for popularity. The bags were then topped off with the guest’s name and Instagram handle.

2017 49
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Event Data Is a Goldmine, But Planners Can’t Do It Alone

EventMB

For this reason, event managers need help with understanding what kinds of data are now at their fingertips, and that’s where support from an event tech partner can be vital. 11 Tips for Tapping Into the Full Value of Event Data. Can they monitor what pre-event content your target audience picks up, and when?

Tech 165
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How Hospitality Hiring Trends Can Improve Your Hotel Experience

Smart Meetings

Event planning consultant. Read More: Virtual and Hybrid Meeting Tech Updates You Need Now. Read More: California: Meet Where Sustainable Innovation Lives. Jobs that were formerly onsite can be modified to give staff more control over their schedules. You’ll be seeing fewer staff in hotels, staffing shortage or not.