Don’t keep me a secret!
For over thirty years I’ve been making clients’ conferences significantly better, for about the cost of a conference coffee break.
How? I make conferences better by dramatically increasing attendee satisfaction. Increasing attendee satisfaction increases the effectiveness of the event for all stakeholders: attendees, sponsors, and event owners. It’s a win-win-win.
I’d argue that hiring me is the most effective and cost-effective way to improve any event.
Since 1992, I’ve designed and facilitated hundreds of conferences and thousands of meetings. From small, high-level, high-stakes get-togethers to association regional and national meetings of every size. In-person, online, and hybrid. You name it, I’ve probably done it.
What do my clients think? They love my work!
I was inspired to write this post on reading Freeman‘s excellent 2024 Syndicated Survey of Event Attendees, If you haven’t already, read this survey which clearly reflects “the disconnect between what organizers provide and what attendees (and exhibitors) value most”.
Freeman’s report echoes the priorities I’ve been designing for events for decades. For example:
- “Attendees want to connect with peers over shared challenges and specific topics.”
- “Different attendees desire different things, but they all expect their unique needs to be met.”
- “Substance, not celebrity…celebrity speakers will not boost registrations. Unless they’re experts in a relevant vertical, celebrities don’t drive behavior or outweigh what really matters.”
- “Attendees have a clear desire for immersive experiences, customization, and event-enhancing technology. “
- “Attendees get the most value from in-person learning opportunities when they incorporate demonstrations and hands-on activities.”
- “Attendees’ most important learning element: Hands-on interaction or participatory activations.”
—Excerpts from the Winter 2024 Freeman Syndicated Survey of Event Attendees. © Freeman 2024.
Most event owners know that these expressed wants and needs are important.
But what most event owners don’t know is how to satisfy them.
That’s my job, and I have a great track record.
So, if you’re one of the thousands of people who have purchased my books or the hundreds of clients who have benefited from my meeting design and facilitation services, please don’t keep me a secret!
Get in touch, and I’ll make your conference better!
A hat tip to my friend and colleague Kristin Arnold for suggesting the title and sentiment of this post!