article thumbnail

How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences

Event Marketer

A multipronged sponsorship spanning almost a decade has led the luxury sports fashion brand to bank some annual traditions while bringing forward new experiences this year for tennis fanatics under its Le Club Lacoste membership program. team to make sure that we have as much communication visibility as possible.” Agency: Factory 360.

article thumbnail

How Morgan Stanley Elevated its Golf Sponsorship with Augmented Reality and Full-service Hospitality

Event Marketer

So we asked Alice Milligan, cmo at Morgan Stanley, for insights into the new sponsorship strategy and how it plays into broader business objectives. Photo credit: David Christopher Banks The post How Morgan Stanley Elevated its Golf Sponsorship with Augmented Reality and Full-service Hospitality appeared first on Event Marketer.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sponsorship Outlook: 10 Hot Properties to Watch in 2024

Event Marketer

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship? No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore.

2024 86
article thumbnail

The Brief: Cash Showers and ‘F*d Up’ Sponsorships

Event Marketer

IBOTTA’S CLOUD INSTALLATIONS ARE MONEY IN THE BANK If there’s one thing everyone loves, it’s free money. FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover cash showers, glitter-filled toilets and Fab Daddy, the mascot that wants you to get “f*d up.”

article thumbnail

4 Ways to Add Value to Sponsorship Packages

Stova

New year, new look, new sponsorship packages… To get the best sponsors, you need enticing packages that reflect the trends shaping events in the year ahead. Help your sponsors align with this paradigm shift by incorporating green practices in your event sponsorship packages. Let technology prove event sponsorship value.

article thumbnail

4 Ways a Lead Capture App Helps Exhibitors Make the Most of Your Event

Eventmobi

Download the free Sponsorship Strategy Guide to learn how! But when many lead retrieval tools like CVENT lead capture are prohibitively expensive, what are the best options that won’t break the bank? Download Now 1. EventMobi’s Lead Capture App is a cost-effective option for event planners.

article thumbnail

Skiddle Experts: Customer Data and Analytics

Skiddle

Discover how to effectively utilise our intuitive features, how to negotiate brand sponsorships and how to promote your events at an expert level, leveraging tools such as paid ads and social media platforms.

2024 52