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Four on the Event Tech Awards floor for big winner AccessLOOP

Event Industry News

AccessLOOP took home four Event Tech Awards at ExCeL London yesterday evening at a presentation ceremony held directly after Event Tech Live day 1. Adam Parry, co-founder of the Event Tech Awards, comments: “It felt like a triple celebration this year!

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Big tech and virtual events. It’s finally happening?

Event Industry News

After decades of almost ignoring virtual events, it seems that now many of the big tech guys have begun paying attention. And, the list continues, including some B2B and B2C concepts. I believe that, at some point, probably sooner than later, some of these big tech companies will “get it,” and things will begin to change.

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B2B vs. B2C: tips for fusing consumer and corporate events with maximum impact

Event Industry News

Leverage tech to go cashless, and surprise and delight. Cash was already beginning to phase out pre-pandemic, however this has only increased over the last two-and-a-half years. While not necessarily new, RFID wristbands are commonplace across large-scale consumer events.

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Event Tech Awards 2021: Meet the Judges – Abi Cannons

Event Industry News

Having been an organiser, an event tech vendor, an exhibitor and now working in digital innovation for exhibitions, I’ve enjoyed many aspects of the event tech ecosystem! Favourite piece of tech for work and personal life? What’s your go-to piece of tech when working on an event and why? Such a difficult question!

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Event Tech Live reveals Brand & Buzz content

Event Industry News

The Brand & Buzz Stage at Event Tech Live sponsored by Circdata will detail the latest thinking, solutions and kit behind bringing the best from experiential hubs and brand engagement. Event Tech Live co-founder, Adam Parry, comments: “The response to calls for content across all five stages has been fantastic. Register here.

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B2B In-Person Conferences Strike Back

Smart Meetings

Read More: Will B2B Adopt B2C Strategies to Retain Post-Covid Audiences? Read More: Tech Tips Defining Hybrid “Coming together in person actually gives us that opportunity to really focus and to be present literally and figuratively. McCullough credits the pandemic for ultimately causing a shift in event tech expectations.

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7 Questions to Ask Yourself When Purchasing Event Marketing Software

Event Farm

Is your event B2B or B2C? While there is plenty of common ground between B2B and B2C marketing, B2B events often seek to educate or inform, and B2C events often seek to entertain. While many event marketing software platforms could be adapted to both, some cater more specifically to either B2B or B2C.