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B2B vs. B2C: tips for fusing consumer and corporate events with maximum impact

Event Industry News

Creating a mini music festival within a meeting might not be suitable, however there may be an opportunity to incorporate a live music performance into the schedule. This means the degree to which this tactic is implemented will vary.

B2C 75
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7 Questions to Ask Yourself When Purchasing Event Marketing Software

Event Farm

Is your event B2B or B2C? While there is plenty of common ground between B2B and B2C marketing, B2B events often seek to educate or inform, and B2C events often seek to entertain. While many event marketing software platforms could be adapted to both, some cater more specifically to either B2B or B2C.

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The workshop that wasn’t

Conferences that Work

Also, he polled people in the audience and asked who was B2B [business-to-business] and who B2C [business-to-consumer]. 90 percent of the room was B2B…his presentation was almost all B2C.” I did learn stuff and it prompted some ideas, but imagine how much better they might stick if it actually was a workshop.

B2C 165
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How Festivalisation is Influencing Meetings

PCMA Convene

Pico’s Darren Lim says event planners can learn from big-ticket B2C events like ChinaJoy and Ultra Music Festival. In the B2C section of ChinaJoy , exhibiting companies interact directly with consumers, who are drawn from a tremendously diverse and enthusiastic demographic. Darren Lim.

B2C 69
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B2B In-Person Conferences Strike Back

Smart Meetings

Smart Meeting spoke with Lauren McCullough, vice president of marketing for Bizzabo , to discuss the major takeaways of the survey and what it could mean for the future of the industry. Read More: Will B2B Adopt B2C Strategies to Retain Post-Covid Audiences? Keeping Connections While the hybrid model of meetings isn’t dead.

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Tips from the Trenches: 10 (Mostly) Tried and True Exhibitor Booth Ideas 

Eventmobi

In order to attract more foot traffic, book more meetings, and capture more leads, you need to find creative ways to stand out from the crowd. Drawing inspiration from successful B2C pop-up shops such as SKIMS and Glossier , look for opportunities to turn your booth into a cohesive branded experience.

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Event Tech Awards 2021: Meet the Judges – Abi Cannons

Event Industry News

The last one I attended in person and worked on was the mega-cool PAX East 2020, a B2C gaming convention. My experience is mainly B2B, so when I work with B2C it’s a really different world for me. What was the last event on which you worked? It was fun, loud, and so enormous. It blew my mind!