Event Industry News

APRIL 13, 2021

Sponsored virtual events are now the second most popular lead generation tactic for B2B marketers 73% of B2B marketing professionals cite virtual events as highly effective 79% of marketers plan to sponsor six or more virtual events in 2021 Access the report “The State of Marketing Acceleration”.

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B2B 2021 Marketing 2020 64

Event Industry News

SEPTEMBER 26, 2022

Below are some of the ways we go about achieving this in a B2B setting with maximum impact. It might sound obvious, however those who attend an event in a business sense are consumers too. This presents us with the opportunity to not only design hyper personal experiences, but events that appeal to both attendees’ personas.

B2C 75

B2C B2B Corporate Events Education 75

Eventtia

MAY 27, 2019

We've looked at some of his predicted trends for marketers in 2019 and analyzed how they can apply to B2B events. Gary Vaynerchuk’s marketing trends are some of the most viewed content on the web.

B2B 90

B2B 2019 2020 Marketing 90

Eventbrite UK

AUGUST 31, 2017

Calculating and presenting the value of your lead generation event allows you to build a solid pipeline for sales as well as kudos within your organisation. The post How to Calculate And Communicate The Value of Your B2B Lead Generation Event appeared first on Eventbrite UK Blog.

B2B 95

B2B Events Trade Shows Event Marketing 95

Picatic by Eventbrite

JUNE 6, 2018

In case you are new to the term, swag, standing for “stuff we all get,” is the free promotional items companies hand out at events. Swag is a popular event marketing strategy for both business-to-business (B2B) and business-to-consumer (B2C) companies. I love freebies and the feeling […].

2018 285

2018 B2C B2B Event Marketing 285

Endless Events

JUNE 1, 2018

Corporate event planning can be a daunting task, especially if it’s on top of your already jam-packed schedule. If corporate events are your thing, check out this week’s roundup of corporate event planning ideas for a few tips for organizing these kinds of occasions. B2B Event Marketing Reloaded.

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Corporate Events Event Planning B2B Event Apps 85

Eventtia

MAY 17, 2019

CareerCast.com recently ranked event planning as the 6th most stressful job in its 2019 survey. The task required to pull off an event successfully are a tough and demanding job, even for the most seasoned event marketer.

B2B 97

B2B 2019 Event Planning Event Marketing 97

MPG Event Marketing

OCTOBER 26, 2017

In her latest blog on planning for event marketing success, Kirsty Joynson argues event marketing is a 12-month job. An ‘event’ is defined as “ a thing that happens or takes place, especially one of importance ”. But the very rarity and importance of events is both a blessing and a curse. That’s too late.

B2B 74

B2B Marketing Speakers Advertising 74

EventMB

NOVEMBER 1, 2018

More information about Event Manager Blog’s sponsored posts. B2B event planning is an extremely demanding role. This is a sponsored post written by Nishita Jain, Sr. Digital Marketing Director, a2z.

B2B 201

B2B Events Conference Event Management 201

Eventmobi

APRIL 10, 2024

If you plan events for B2B companies, you know that exhibiting at industry events is critical to driving brand awareness, generating new leads for your sales team, and engaging with existing customers. Plus, get a sneak peek at one completely fresh idea he’s excited to try next!

Trade Shows 221

Trade Shows 2024 B2B Sponsorships 221

Converve

APRIL 18, 2019

People who visit B2B events want to network with each other and learn new things. Der Beitrag Event Planning: 5 Reasons Why the Event Programme and Matchmaking Go Hand in Hand erschien zuerst auf Converve. The best way to do this is by linking […].

Event Planning 52

Event Planning B2B Events Management 52

Endless Events

JUNE 8, 2018

Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. As a bonus, here’s our free event planning checklist.

Corporate Events 108

Corporate Events Event Planning Marketing Social Media 108

MPG Event Marketing

OCTOBER 26, 2017

In her latest blog on planning for event marketing success, Kirsty Joynson argues event marketing is a 12-month job. An ‘event’ is defined as “ a thing that happens or takes place, especially one of importance ”. But the very rarity and importance of events is both a blessing and a curse. That’s too late.

B2B 68

B2B Marketing Speakers Advertising 68

Social Tables

FEBRUARY 13, 2017

There is no question that referrals are an essential part of any successful event planning business. There is no question that referrals are an essential part of any event planning business. This works especially well for building your B2B brand in your industry. Click To Tweet. Embrace Your Expertise.

Event Planning 99

Event Planning Social Media B2B Advertising 99

SpotMe Blog

JULY 28, 2023

But with so many options on the market, how do you determine which onsite event management software is the best fit for your needs? You want an onsite event technology solution that streamlines the event planning process, provides a smooth and engaging experience for attendees, and gives you valuable insights to improve future events.

2023 130

2023 B2B Event Apps Technology 130

EventMB

NOVEMBER 1, 2018

More information about Event Manager Blog’s sponsored posts. B2B event planning is an extremely demanding role. This is a sponsored post written by Nishita Jain, Sr. Digital Marketing Director, a2z.

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B2B Events Conference Event Management 147

b2match

MARCH 24, 2021

Whether it’s for physical, virtual or hybrid conferences, planning a successful b2b matchmaking event is hard. Trying to do all the work without help will result in mistakes that can cost the success of your event. b2match has facilitated thousands of events and has 13 years of event planning experience.

B2B 71

B2B Conference Planning Conference Event Planning 71

Eventmobi

SEPTEMBER 8, 2023

Choose an Event Tech Partner An event tech partner can offer software solutions that simplify event planning and execution, such as ticketing systems or attendee engagement tools. B2B Marketing Exchange B2B Marketing Exchange is a hub for the latest tactics in B2B marketing.

Social Media 195

Social Media Speakers B2B Tech 195

Certain

NOVEMBER 11, 2016

Arming Yourself with Event Marketing Best Practices. When creating your event marketing strategy, do you ever wish you had statistics and a benchmark to measure your B2B event marketing best practices? It highlights marketer’s strengths and weaknesses and gives marketer’s a bird’s eye view of the event marketing industry.

B2B 37

B2B 2016 Event Marketing Marketing 37

SpotMe Blog

SEPTEMBER 1, 2022

Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. Feeling unsure about common hybrid and virtual event terms? Event planning terms: A. Event planning terms: B.

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Event Planning B2C Event Apps Speakers 246

Eventtia

APRIL 22, 2024

This community serves as a hub for all interactions related to the event, including comments, communications, photos, and social interactions, making it visible and accessible to all members. Pricing Tickets sold for B2B conferences or events are priced at $1 per ticket.

2024 62

2024 B2B Apparel Events 62

Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events.

Event Marketing 139

Event Marketing Marketing B2B Social Media 139

Certain

MAY 15, 2018

In December 2017, Certain teamed up with Heinz Marketing to conduct a survey in order to better understand and identify the current state of B2B event marketing going into 2018. Nearly 3 out of 4 B2B professionals agree – the importance of hosted events to their company’s success is increasing.

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B2B 2018 Event Marketing Marketing 20

Eventscase Blog

MARCH 19, 2024

Confex is a year-round resource centre that showcases the latest developments in the industry and offers support to anyone looking for a “one-stop shop” for event planning and organisation. REGISTER NOW GMF ANDORRA Last week we were on the road for another event with Global Mice Forums.

2024 59

2024 Trade Shows B2B Sponsorships 59

TicketBud

JANUARY 11, 2024

“As AI leaps forwards, it has the potential to transform the meetings and events sector through its capacity to instantly crunch data,” states Accor’s Meeting Expectations: The Future of Meetings & Events report. “ These efforts may also help companies demonstrate their economic and social sustainability.

2024 78

2024 Sustainability Technology B2B 78

Eventtia

JANUARY 2, 2023

In this guide, we will discuss all you need to know about event marketing: the initial concept of event marketing, effective event marketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. Get your event planning template and checklist.

Event Marketing 113

Event Marketing 2023 Marketing B2C 113

Event Industry News

MAY 15, 2020

In line with UFI’s recently published Global framework for reopening exhibitions and B2B trade events post the emergence from COVID-19 , fielddrive has developed a portfolio of GDPR-compliant solutions that support a safe on-site event experience.

B2B 124

B2B Technology Tech Speakers 124

Eventmobi

AUGUST 16, 2018

Event speakers are essential to a successful event marketing strategy. Event marketing is a powerful strategy for B2C and B2B marketers, and for good reason. In fact, 75 percent of B2B marketers rated in-person events as the most effective marketing tactic. Because it gets results.

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Speakers B2B Airlines Event Apps 186

InGo

MAY 24, 2022

Event technology statistics Since InGo’s platform is the #1 tool for scalable professional referral marketing, we had to start with some tech stats. There is no doubt that technology such as event apps and software can improve event planning and optimize results. billion in 2020 and is expected to reach a value of USD 16.71

B2B 52

B2B Event Apps 2028 2020 52

InGo

MAY 24, 2022

Event technology statistics Since InGo’s platform is the #1 tool for scalable professional referral marketing, we had to start with some tech stats. There is no doubt that technology such as event apps and software can improve event planning and optimize results. Event apps. Global Meetings & Events Forecast ).

B2B 52

B2B Event Apps 2028 2020 52

Eventmobi

JUNE 16, 2023

This person should possess strong organizational and leadership skills, understand marketing and event planning, and really get revenue generation. The digital world has put event planning and success at your fingertips, so find the right platform and stick to it.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

Attendease

JANUARY 22, 2020

The Experiential Marketing Summit has become the event industry’s mega-show and brings together b2b and b2c brand-side marketers, executives from leading event agencies, meeting planners, tradeshow organizers, event strategists, experience designers, event technology gurus and more. C2 Montréal 2020.

2020 293

2020 Conference Education B2C 293

ePly

APRIL 25, 2022

The B2B trade show market is expected to make a big comeback by 2024 with a projected worth of $14.5B ( NPWS ).  As you’re planning for your next conference or tradeshow, let’s take a moment to reflect on a particular shining star of the pandemic and how to leverage its newfound popularity- the QR code. 

Trade Shows 62

Trade Shows B2B 2024 Social Media 62

Certain

OCTOBER 27, 2016

Did you know that utilizing event surveys is a successful technique for B2B lead generation? When used correctly, surveys can make sure that your event is a success by enabling marketers and event planners to capture attendee insights on the event. Pre-Event Surveys. Leverage Survey Data.

B2B 20

B2B Speakers Events Marketing 20

Eventbrite UK

FEBRUARY 5, 2020

When it comes to teaching attendees a new skill or conducting a training or brainstorming session, a hands-on and interactive workshop might well be the kind of event format you need. Conferences, seminars, workshops – which one is right for your event? Whether it’s B2B, B2C […].

B2C 78

B2C B2B Conference Events 78

Endless Events

APRIL 13, 2023

“Events really don’t leverage influencer marketing mostly because I think the understanding of what influencer marketing is in the B2B context isn’t obvious,” continues Nick. “In In the B2B space, it’s much more approachable. In 2022, VideoFruit founder Bryhan Hariss guest posted on a niche B2B website.

Food and Beverage 71

Food and Beverage B2B Marketing Events 71

Socio Events

MARCH 21, 2023

In the world of business marketing, B2B events offer a tried-and-true channel for wowing your target audience, meeting potential clients, and raising brand awareness. Whether you’re a seasoned event organizer or just learning the ropes, planning and executing B2B events requires substantial effort.

B2B 52

B2B B2C Trade Shows 2023 52