Why Coke Launched a Proprietary ‘Sips & Sounds’ Music Festival in Austin
Event Marketer
SEPTEMBER 11, 2023
The proprietary event, held in July at the Moody Amphitheater at Waterloo Park in Austin, was designed to localize Coke’s national and global music campaigns to make them more relevant to the Texas consumer market, while simultaneously engaging other business targets, like retailers and customers. Agency: Momentum Worldwide.
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