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Live from SXSW 2024: Six Brands Catalyzing Connections in Austin

Event Marketer

The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations. And stay tuned for more coverage.)

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SXSW Throwback: 12 Experiential Ideas from Past Activations and Events in Austin

Event Marketer

SXSW 2024 kicks off next week, bringing a convergence of tech, film, music, education and culture to Austin, TX. Ahead of this year’s event, we sifted through the archives to round up 12 experiential tactics that exemplify marketing at this most influential industry tentpole.

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New and Renovated: Austin Exploration and Sunny Shores

Smart Meetings

Thompson Austin. Newly opened Thompson Austin is tailored to the needs of meetings and events professionals. It offers luxury accommodations in 212 guest rooms and 17 residences in the middle of Austin’s downtown entertainment district. Thompson Austin has more than 10,000 sq. Origin Austin. With 799 sq.

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Photo Tour: Sponsor Activations from the F1 U.S. Grand Prix in Austin

Event Marketer

Drivers weren’t the only ones getting motorsports fans revved up in Austin at the Formula 1 Lenovo U.S. The first-ever Rev Country Austin, co-hosted with Thuzio, entailed a performance by country duo Locash and more activations from Casamigos and BODYARMOR. Grand Prix in Austin appeared first on Event Marketer.

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Event Planning in Austin: Pro Tips from the City's Leading DMC

Kennedy

Welcome to the vibrant city of Austin, where event planning is an art form! As Austin’s top destination management company, we have seen it all when it comes to planning events in this town. Embracing diversity & inclusion At the heart of Austin's spirit lies a commitment to diversity and inclusion.

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Austin Pride Parade: A Showcase of Inclusivity in Events

Kennedy

When we had the opportunity to participate in the Austin Pride Parade, it was a no-brainer for the Fifth Street team. Events bring people together, whether it's a corporate conference, a music festival, or a community gathering – and the Austin Pride Parade is no different, offering a heck of a good time for all!

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Why Coke Launched a Proprietary ‘Sips & Sounds’ Music Festival in Austin

Event Marketer

“We’re looking to use this investment and this event to help drive our business objectives. So it’s not a one-off activation with a singular objective, like sampling numbers, but one that we look at as a platform to activate not just on-site, but in the lead-up to, and post-event, as well.” Agency: Momentum Worldwide.