Next Marketing Reinvests Record 2020 Revenue to Enhance Capabilities, Seeks New Talent

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Next Marketing Reinvests Record 2020 Revenue to Enhance Capabilities, Seeks New Talent

7/14/2021
ATLANTA, GEORGIA - Next Marketing, an Atlanta-based independent experiential event agency, experienced tremendous growth in 2020 to achieve more than a 100% increase in annual revenue. Now, the company is reinvesting to expand its expertise and hiring top talent to deliver broader services to its clients, as well as to serve new sectors.

In a move to build its sports marketing, sponsorship activation and evaluation, digital resources, and consulting practices, Next has added industry veteran Bo Heiner as executive vice president, client development and consulting. He was most recently senior vice president at Octagon, where he worked with Fortune 100 leaders. Heiner acquired brand-side experience during tenures at Turner Sports and Delta Airlines where he negotiated and implemented sports and experiential marketing initiatives.

Next Marketing has also acquired Justus Design Company, a boutique design and branding company. This acquisition elevates Next’s design, graphic design, brand and logo creation, renaming/rebranding, and packaging design expertise. JDC and its existing clients will be completely integrated into Next, with principal Aaron Justus serving as creative director for Next’s full client roster.

Henry Rischitelli, president and CEO of Next Marketing, says he is actively pursuing both executive talent and additional acquisitions to further round-out and expand Next Marketing’s capabilities and services. “Our goal is to deliver more to our clients—new and better ideas, broader services, and expert consultation,” Rischitelli said.

Next Marketing’s 2020 growth is the result of its partnership with NIC and Impact Health to create TourHealth, a turnkey COVID-19 testing and vaccination solution. Next Marketing contributed its logistic and operational expertise to the project. To date, TourHealth has established and operated more than 50 permanent and mobile COVID sites and has administered more than 1 million COVID tests and vaccines across the U.S. TourHealth earned 100M in revenue in 2020 and continues to add biometric and testing services, health screening, vaccination, and corporate wellness programs for cities, states, and Fortune 500 companies.

About Next Marketing
Since 1993, Next Marketing has been trusted by clients of all sizes and scopes to create, plan, and manage campaigns that are rooted in emotion, built on insights and drive performance. From supermarkets to Super Bowls, Next’s creative process is collaborative, ongoing and performance driven. Clients include the US Air Force/GSDM, General Motors, Weber, General Tire and Community Coffee. www.nextmarketing.com

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