SmartMeetings

OCTOBER 20, 2016

Experts from Maritz Global Events, Accor, Hyatt and MGM Resorts International discussed how meetings will change and what will drive growing demand in the year ahead. This covered delegates’ expectations for personalization, right down to food and beverage, as well as keeping up with evolving technology and addressing security needs.

2016 40

2016 Trade Shows Food and Beverage Technology 40

PCMA Convene

FEBRUARY 28, 2018

We are preparing for fewer European attendees as a result of new European regulations restricting the sponsorship of physicians to attend conferences in the U.S. Forty-four percent comes from conventions, exhibits, and meetings (up from 36 percent in the 2016 survey). We’re lowering guarantees and budgets to account for the decrease.”.

Marketing 78

Marketing Meetings 2016 2007 78

PCMA Convene

FEBRUARY 28, 2017

Respondents indicate that, on average, 26 percent of their organization’s revenue is derived from dues, 13 percent from sales, and 12 percent from publications/advertising/sponsorships. Thirty-six percent comes from conventions, exhibits, and meetings (about the same as the 2015 survey). 16% Sponsorship/grants. 48% Registration.

2015 40

2015 Meetings Marketing 2016 40