A ‘Transformers’ Street Mural Activation Packs a Commercial Punch for Hasbro and Amazon Photo Gallery, B-to-C Events Posted on July 19, 2023 by Rachel Boucher To capitalize on the buzz surrounding the release of the “Transformers: Rise of the Beasts” feature film in the U.S., and to drive traffic to the official “Transformers” Amazon storefront… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Tags:Hasbro, street art, superfans, QR code, Transformers, street teams, guerrilla campaign, art installation, 90s, commuters, Amazon Related Articles Goodyear Makes Connections as Rubber City Race Series Sponsor Road Less Traveled How Visit Savannah Broke a Single-day Foot Traffic Record in New York City Media Stunts: WE tv’s Bridezillas Whip Up A Media Frenzy In Times Square