A ‘Transformers’ Street Mural Activation Packs a Commercial Punch for Hasbro and Amazon Photo Gallery, B-to-C Events Posted on July 19, 2023 by Rachel Boucher To capitalize on the buzz surrounding the release of the “Transformers: Rise of the Beasts” feature film in the U.S., and to drive traffic to the official “Transformers” Amazon storefront… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Tags:QR code, Transformers, street teams, guerrilla campaign, art installation, 90s, commuters, Amazon, Hasbro, street art, superfans Related Articles Wells Fargo’s Social Media Hub Draws Golf Fans Burger King Offers Up Apple Fries at Concert Valentine’s Day Experiential: How Six Brands Celebrated the Holiday GitHub Universe Courts Developers with GloFish, Play Rooms and Mona the Octocat