I know your busy, pent-up demand has event professionals scrambling to catch up, but the truth is attendance is down for the majority of events, but that wasn’t the case for two events recently held at Exhibition Place & I think I know why; Passion.
The Honda Indy & Caribbean Caribana festivals are iconic events that have built solid communities of fans dedicated to the unique experience each represents.
This year, those fans returned to mass, and the joy was infectious.
Race enthusiasts filled the grandstands at Exhibition Place for three days of thrilling action on the streets, in the pits, and at the many activations. The Honda Indy is more than a race; it’s a tactile event with more to do, see, taste, touch, and experience every year, and I’m a huge fan.
The Caribbean Caribana festival is on another level entirely; It’s a full-on sensory assault fueled by music, dance, and colourful costumes. It’s the kind of event that completely immerses attendees into the experience and the moment leaving them exhausted afterward. It’s also one heck of a party.
These two events are critical to the summer event season, drawing attendees from far away and filling the local hotels, bars, and clubs, so I’m thrilled to see them return with such success.
Congrats to the organizers of both events and the folks at Exhibition Place; events this big don’t happen alone; they require a team.
Author: Jason Koop is a writer, influencer, fan of Canadian event experiences, and VP of Business Development with Canadian Special Events. After more than 15 years in the apparel industry managing accounts for some of the world’s largest designers like Calvin Klein, Tommy Hilfiger, and Vanity Fair Corp, Jason was ready for a change. Combining his relationship-building skills with his marketing background and his new love for events, he has built the largest following of corporate event professionals in Canada for CSE and is helping to lead the brand to a new level of success.