Velvet Chainsaw

If You Build It, Will They Come? How Two Large Fall Shows Are Forging Ahead

Velvet Chainsaw

As many associations wrestle with decisions for their fall conferences and shows, the question on everyone’s mind is, if you build it, will they come?

2020 292

Leading Through the Pandemic: Generosity + Empathy = Future Brand

Velvet Chainsaw

This is the first in a series of blogs posts, written collaboratively by our team, which uncover lessons learned in advising our clients on their events in the time of COVID-19.

2020 354

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5 Tips to Guarantee Engagement at Your Virtual Event

Velvet Chainsaw

To design a virtual event with the participants in mind, you need to create an engaging, interactive experience that provides relevant content and promotes knowledge sharing and networking value—often the missing link in our new virtual reality.

2020 329

Monetizing Your Virtual Conference When Competing with Free

Velvet Chainsaw

If you’re inbox is anything like mine, you could spend a good portion of our day consuming webinars, virtual events and networking in Zoom or Facebook Messenger Happy Hours. We’re on content overload and it’s only going to get noisier as the pandemic lingers.

2020 307

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Virtual Events: Strategy Before Execution

Velvet Chainsaw

My mother used to tell us that “things are going to be different” as we drove home from our annual summer beach vacation. It was her way of getting the family focused on the upcoming routine and discipline of school and work.

2020 300

The Future of Face-to-Face is Cloudy

Velvet Chainsaw

I am getting a little overwhelmed by the many predictions that so-called experts are sharing about the future of face-to-face meetings. The range of opinions–from wild optimism to frightening pessimism–is exhausting to wade through.

2020 259

Do You Really Have Them at Hello? Rethinking Your First-Timer Strategy

Velvet Chainsaw

One of my biggest pet peeves is the way some conferences approach first-time attendees. Being intentional and having a plan for how you welcome someone who is experiencing your conference for the first time is not only the right thing to do, it’s also a smart attendee acquisition strategy.

2019 371

Go Forward, Cancel, Postpone, Wash Your Hands, Rinse … and Repeat

Velvet Chainsaw

The disruption to the live events industry due to the Pandemic COVID-19 is unprecedented and impossible to escape. With the mixed messages coming at us from so many different perspectives, it is difficult to gain clarity.

2020 309

Invest in Your Speakers to Grow Your Value Proposition

Velvet Chainsaw

The bread and butter of conferences is concurrent education sessions.

A Practical Guide to Measuring Event Success

Can you measure event ROI? 3 in 5 marketers can't. Learn how with this free ROI model.

Key Takeaways from PCMA’s Convening Leaders 2020

Velvet Chainsaw

The Professional Convention Management Association’s Convening Leaders in San Francisco In early January served as an engaging and energizing way to kick off a new year and a new decade.

2020 306

Fostering a Winning Conference Culture

Velvet Chainsaw

I have been struck by the disparity in how an association’s organizational culture translates (or doesn’t translate) to the on-site implementation or planning of its live events. There are many associations that tout their open and supportive cultures.

Renegotiating Live Event Agreements When All Parties Are Innocent Victims

Velvet Chainsaw

This is the third in a series of blogs posts, written collaboratively by our team, which uncover lessons learned in advising dozens of our clients on their events in the time of COVID-19.

2020 251

Steps You Should Be Taking Now for Your Fall Conference

Velvet Chainsaw

This is the fourth in a series of blogs posts, written collaboratively by our team, which uncover lessons learned in advising dozens of our clients on their events in the time of COVID-19.

2020 242

Effortlessly Interact with an Entire Audience from Any Location

1,000 Participants. 75 Locations. 1 Solution.

What True Learning Is at Participant-Centered Conferences

Velvet Chainsaw

Putting the participant at the center of your conference programming by becoming more learner-centric, that is planning and offering education sessions that go beyond surface learning, is one of the biggest challenges facing conference organizers today.

2019 379

Has Your Leadership Evolved For The New Normal?

Velvet Chainsaw

Change is hard. Foresight—looking forward—is hard. Because we prefer certainty and concreteness to ambiguity and abstraction. Becoming a new normal leader requires shifting your perspective.

2019 387

Teach Your Sponsors Well

Velvet Chainsaw

If you, as a conference organizer or meeting owner, think selling sponsorships at your event is just about those four to five days when thousands gather face-to-face, think again. You are worth so much more than that.

2020 254

If You Build It, Will Teams Come?

Velvet Chainsaw

This is the second installment of a two-part blog on team learning. In the first , we looked at why it’s a smart conference strategy. In this post, we’ll explore how to design, promote and execute it for your next conference.

2019 341

[Free Guide]: How to Run Virtual Events with Confidence

Virtual events open up a whole new world of possibilities for engaging your attendees. This best practices guide will help you make the most of your online conferences, summits, keynote presentations, and more.

Conference Go/No-Go Decisions in a Pandemic

Velvet Chainsaw

This is the second in a series of blogs posts, written collaboratively by our team, which uncover lessons learned in advising dozens of our clients on their events in the time of COVID-19.

2020 228

The Physics Of Conference Entropy

Velvet Chainsaw

In physics, the second law of thermodynamics says all things—bodies, businesses, conferences, energy, organizations, relationships—move toward chaos and disorder. This is also known as the state of maximum entropy. In one sense, entropy is a measure of uncertainty or randomness.

Leveraging Team Learning at Conferences

Velvet Chainsaw

Traditionally teams from organizations attend a conference with a divide-and-conquer game plan, as they split up and attend as many different sessions as they can.

Conference Reform Requires Cultivating Leaders With Moral Purpose To Make A Difference

Velvet Chainsaw

Many conferences are stuck in the rut of legacy routines, age-old rituals and cloned programming. Conference organizers and its advisors replicate the past maintaining the traditions and well-established procedures of yesteryear.

CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy

Speaker: Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads

Business as we know it is never going to be the same. Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – it's time to adapt. Join this insightful and informative webinar with Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads, who will discuss how businesses can be resilient during these challenging times.

Five-Step Framework for Effective Collaborative Design

Velvet Chainsaw

Your conference strategy should include a plan to inject fresh content or experiences each year as part of an ongoing improvement process. There are a million ways to make these improvement plans. Some work and many don’t.

2019 294

Webinar: Monetizing Your Virtual Conference When Competing with Free

Velvet Chainsaw

PCMA is hosting a free webinar on Wednesday, May 13, at 2 pm ET , featuring Dave Lutz and Lisa Block of Velvet Chainsaw Consulting. Webinar description: Monetizing Your Virtual Conference When Competing with Free. Everyone and their brother is hosting webinars and virtual networking opportunities.

2020 200

Looking into the Future of Event Tech

Velvet Chainsaw

Your guidepost for event-technology decisions should be to put your customer’s experience before your staff efficiency. As the event-tech space continues to evolve with a number of mergers and acquisitions, I see four changes coming for larger annual conferences. #1.

Transform Your Expo into a Networking and Learning Destination

Velvet Chainsaw

Expos are the most disrupted element of association conferences today.

2019 294

Game-Changers 911™: How to Change the Event Game in 2020

Speaker: John Storm, President, BrainStorm Network

In this webinar, we’ll use a sampling of case studies, tools, techniques, and strategic stories to help you identify game-changing opportunities within your company and the world of events, and then brainstorm ways to capitalize on these ideas. Get ready to change your game in 2020!

We Prefer Stories To Stats—The Dark Side of Stories

Velvet Chainsaw

We love stories. They connect on a personal and emotional level. We trust them more than statistical evidence. Unfortunately, we tend to overgeneralize from others’ stories, from anecdotal information and from small sampling sizes.

2019 350

[Webinar] Mission Critical: How One Association Transformed its Live Event to Virtual in Record Time

Velvet Chainsaw

This is not a typical story. The American Association of Suicidology’s annual meeting had been growing steadily in recent years. When their reimagined conference couldn’t take place in Portland, Ore.,

2020 195

Top Tips for Preparing Your Presenters

Velvet Chainsaw

Imagine how you might do your job differently if your performance and compensation were evaluated based on overall session attendance and industry presenter ratings at your annual conference.

2020 244

Free-Agent, Lisa Block, Joins Velvet Chainsaw

Velvet Chainsaw

While many have been focused this winter on who is going to land free agents like Bryce Harper or Manny Machado, Lisa Block inked a deal to join the Velvet Chainsaw Consulting team!

2019 329

Developing Your Conference Story Arc To Activate Participants’ Brains

Velvet Chainsaw

Applying a story arc to the conference can activate participants’ brains. And you want stimulated, motivated engaged brains during your event for sure! A story arc is an extended, continuous storyline in episodic storytelling media such as television series, comic books, video games, films etc.

Empowering Conference Registrants To See Learning As A Journey Not A Finish Line

Velvet Chainsaw

Do your conference learning opportunities—from the general session to networking to breakouts to deep dive workshops—empower registrants to participate in their own learning journey? Or do your conference education sessions motivate participants to see the finish line?

2019 336

5 Improvements for Event Registration Data Collection

Velvet Chainsaw

It’s difficult to determine what to include — and not include — when collecting attendee data at the time of conference registration. We need to make it easy to click “yes” during the registration process, while also collecting intelligence to drive personalization.

2019 258

So Teamwork Can Make the Dream Work!

Velvet Chainsaw

Hallelujah! The Washington Nationals won game seven of the World Series to become world champs. This is a huge deal for Washington sports fans and their story should resonate for all of us in the meetings industry as we are dependent on our teams to successfully execute our events.

2019 253

Deliver Superior Conference Education Value

Velvet Chainsaw

Here’s what hasn’t changed: Education continues to be essential to a participant’s experience.