Velvet Chainsaw

We Could Not Be More Proud!

Velvet Chainsaw

Dear Friends, We are so excited to announce that Dave Lutz, our illustrious managing director, has been named an inductee to the 2021 Events Industry Council Hall of Leaders. It is the event industry’s most prestigious award, which acknowledges a lifetime of pioneering and meaningful work!

2021 305

[WEBINAR]: Should You Move Ahead with Fall In-person Events? 9.29.21

Velvet Chainsaw

Register Now for our next VCC Webinar, Wednesday September 29, 2021, 12:00-1:00 PM EDT. Space is Limited. Organizations are making tough decisions about how to–or even whether to–move forward with their upcoming conferences and expos.

2021 294
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Conference Organizers: What Is Your Duty of Care?

Velvet Chainsaw

Just when we thought we were turning the corner on a rise in Covid cases, we are hearing about short-term cancellations of conventions once again as the Delta variant causes cases to rise.

2021 324

Will Use-It-or-Lose-It Budgeting Negatively Impact Expo and Sponsor Revenue?

Velvet Chainsaw

Our crystal balls are pretty foggy when it comes to predicting the return of in-person expo and sponsor revenue. Three of the big questions are: With the advancement of digital demos, will exhibitors opt for smaller booth spaces?

2021 212

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

Game On! Returning to Face-to-Face

Velvet Chainsaw

With many organizations actively planning for an upcoming in-person conference or tradeshow, now is the time to make firm decisions for your attendee-experience, staffing and safety plans.

2021 237

My Turbulent Love Affair With Digital-Event Networking

Velvet Chainsaw

I have been a loyal and passionate disciple of networking for all of my adult life. I have spent decades learning, speaking and writing about it.

2021 336

5 Post-Pandemic Conference Program Design Changes

Velvet Chainsaw

“Never let a good crisis go to waste” has become a popular adage in the business world over the past year, for good reason.

2021 318

Normal is Over(rated) – For Now

Velvet Chainsaw

This is a guest post by Joy S. Davis, CAE, based on an email she sent to me after reading Lisa Block’s recent post, “I Am Sorry, But We Are Not All Fine.” Joy is Managing Director, Member Products, for the American Association of Pharmaceutical Scientists.

2020 382

The High Cost of Hybrid

Velvet Chainsaw

Our clients and leading industry associations (for example, PCMA’s latest glimpse or our industry’s future, the business recovery dashboard ) are turning their attention to future hybrid and face-to-face (f2f) events.

2021 329

Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.

Expos Don’t Work Well in a Virtual Environment

Velvet Chainsaw

Virtual Expo Truths. Nearly every conference and trade show professional is searching for that perfect virtual platform or pricing model for replacing lost expo revenue. I’ve got bad news for you.

2020 380

PCMA’s First Omnichannel Convening Leaders: The Great, the Good and the Not So…

Velvet Chainsaw

I was excited to attend PCMA’s Omnichannel Convening Leaders event last week. Having attended more than 20 of PCMA’s Annual Meetings over the years (both in person and virtually), I expected high energy, experimental delivery and great content.

2021 311

Risk, Revenue Recognition and Recovery

Velvet Chainsaw

For well over a year, we’ve consulted with dozens of associations on their go/no-go event strategies. One of our early — and still applicable — recommendations was for conference organizers to communicate and publish the date when they expect to make the decision for their in-person conference.

2021 269

[WEBINAR] What a Difference Strategy Makes: Behind the Scenes of American Psychological Association’s 2020 Virtual

Velvet Chainsaw

A virtual experience successful beyond their wildest dreams? You bettcha. Hear from two key executives from the APA on how they strategically turned a challenge into an opportunity to bring their community together like never before.

2020 325

SpotMe Trial

SpotMe Trial

Does the Perfect Virtual Event Platform Exist?

Velvet Chainsaw

The answer, based on my unscientific survey of a dozen association leaders, is a resounding no. Planners are wading through recommendations from colleagues, trusted vendors and online forums to find the best platform for their needs. And it’s a murky and often frustrating experience.

2020 317

I Think We Cracked the Code on Digital Networking!

Velvet Chainsaw

If you missed our recent webinar on Cracking the Code on Digital Networking, you can watch it on-demand. It is well worth your time to learn from two masters: Amanda Kaiser (pictured, top right) and Arianna Rehak (pictured, bottom), co-founders of the 2021 Virtual Networking Incubator.

2021 238

What Risk Factors Are Top of Mind for Association Event Organizers?

Velvet Chainsaw

We recently convened a roundtable of senior-level conference organizers to discuss risk tolerance and the forces that are shaping their 2021/22 event strategies and decisions.

2021 272

How Much Has Covid Affected the World of Virtual Conferences?

Velvet Chainsaw

Leading learning firm Tagoras has launched another round of its virtual conferences survey , the results of which will be compared to its last round, conducted near the beginning of the pandemic. The use of online events, by all types of organizations, has grown by leaps and bounds.

2021 195

Dive Into Your Inventory Data (and Add Substantial Profits to Your Bottom Line)

Speaker: Ian Foster, Sculpture Hospitality Regional Director West Coast

In this seminar, Ian Foster will discuss the basics of inventory management, including tips on how to get inventory right and how to evaluate your food and pour costs. Ian will examine the best ordering practices from our clients. Finally, he’ll share some case studies showing how well designed inventory control can uncover hidden losses from over-pouring and lost sales that will result in several thousand dollars of extra profit every month.

Leading Through the Pandemic: Generosity + Empathy = Future Brand

Velvet Chainsaw

This is the first in a series of blogs posts, written collaboratively by our team, which uncover lessons learned in advising our clients on their events in the time of COVID-19.

2020 346

[Webinar] INFLUENCE 2020, National Speakers Association Virtual Experience

Velvet Chainsaw

Meet the brains behind the design of the highly successful National Speakers Association’s INFLUENCE 2020 Virtual in August. Discover how they created memorable experiences, facilitated networking and delivered inspiring general sessions.

2020 308

Event Recovery Food Chain

Velvet Chainsaw

The harsh reality of an elongated recovery for the live events industry has settled in, as we wrote about back in March when we crafted the Event Recovery Food Chain.

2020 309

I Am Sorry, But We Are Not All “Fine”

Velvet Chainsaw

I was inspired by a post by Lisa Cowley, CEO of Beacon, who penned a moving article entitled “ It Is Okay Not to Be Okay.” I recommend you read her moving story and then come back. Some days, I can relate! Application for Associations.

2020 287

Maximize Your Profit Margins

Speaker: Shawn Imbeault and Geoff Loukes, Sculpture Hospitality

In the past year, we've learned that maximizing margins can determine whether your restaurant stays afloat when times get hard. Join Shawn Limbeault and Geoff Loukes, in this master class that will take you through the best practices of maximizing your margins, From FOH to BOH.

Get Conference Inspiration from Trusted Peer Connections

Velvet Chainsaw

So many in our industry have been pushed to their limits in 2020.

2020 271

Conference Innovation While Traveling at Warp Speed

Velvet Chainsaw

Navigating change during a crisis is not for the faint of heart. During my career leading association event teams, I regularly recalibrated and redefined team member roles in order to drive innovation and improve our meeting experiences.

Travel 299

Conference Go/No-Go Decisions in a Pandemic

Velvet Chainsaw

This is the second in a series of blogs posts, written collaboratively by our team, which uncover lessons learned in advising dozens of our clients on their events in the time of COVID-19.

2020 316

[Webinar] It’s Time to Shake Things Up at Your Next Event

Velvet Chainsaw

There’s never been a better time to experiment with new meeting elements or to say goodbye to some time-worn ones, Dave Lutz, managing director of Velvet Chainsaw Consulting, said in this recent VCC post.

2021 195

Restaurant Management Masterclass

Speaker: Harlan Scott, Founder of Harlan Scott Hospitality and Industry Restaurant

Due first to necessary staffing cuts, extreme safety protocols, and now the need to rehire against outsized government stimulus, unemployment benefits and wage requirements, managing and staffing have become the most urgent conversation in restaurants today. This, adding on to the lynch-pin management style restaurants often have, has made restaurant cultures more vulnerable and volatile than ever. If your restaurant is suffering from cut staff, low morale, or ineffective training, you've come to the right place. Join Harlan Scott of Harlan Scott Hospitality, learn how to get back in control of your restaurant and your operation back on autopilot.

Will Work for Goodwill

Velvet Chainsaw

Living in Orlando (not the happiest place in the world today) provides a close-up view of the horrific impact the pandemic is having on people and businesses in the live-event, hospitality and travel industries.

2020 313

[Webinar] Rethink, Restart, Refresh Your Panels: Advice for 2021

Velvet Chainsaw

Ring in the New Year with advice from two renowned experts on speaker coaching and panel improvement, Kristin Arnold and Sarah Michel. The shift to virtual events has magnified the need to add spice and spunk to your conference’s panel discussions so that you leave the audience begging for more.

2021 239

Beyond Hybrid: Repackaging Your Conference Content

Velvet Chainsaw

Over the past nine months, many industry experts have proclaimed that meetings and conferences are forever changed and hybrid is here to stay. While I agree in principle, I think the future is so much more than hybrid.

2021 229

5 Tips to Guarantee Engagement at Your Virtual Event

Velvet Chainsaw

To design a virtual event with the participants in mind, you need to create an engaging, interactive experience that provides relevant content and promotes knowledge sharing and networking value—often the missing link in our new virtual reality.

2020 287

A Masterclass in Restaurant Digital Transformation

Speaker: Jay Coldren, Alex Barrow, and Greer Kimsey, Street Sense Team

Behaviorists say it takes 21 days to solidify a habit. 365 days of quarantine later, it's safe to say that our customers will be keeping some quarantine habits. At the center of these habits is the digital world: online ordering, advertising, booking, reviewing, etc. It will become essential for restaurants to create omni-channel experiences for customers, and to market them effectively. Join Jay Coldren and his team in this masterclass to learn the tactics for dominating the digital restaurant sphere.

[WEBINAR]: Cracking the Code on Event Networking

Velvet Chainsaw

What is every meeting owner’s quest for the holy grail? Delivering meaningful networking and connecting experiences in a digital or hybrid experience. In February, our two guests founded the 2021 Virtual Networking Incubator.

2021 196

Special Recognition for Sarah Michel, CSP

Velvet Chainsaw

Please join the Velvet Chainsaw team in congratulating our very own Sarah Michel! Last week she was presented with the National Speakers Association – Colorado Chapter Lifetime Achievement Award. Sarah is in an exclusive club: She is only the sixth person to receive this honor in the past 25 years.

2021 195

Renegotiating Live Event Agreements When All Parties Are Innocent Victims

Velvet Chainsaw

This is the third in a series of blogs posts, written collaboratively by our team, which uncover lessons learned in advising dozens of our clients on their events in the time of COVID-19.

2020 282

Monetizing Your Virtual Conference When Competing with Free

Velvet Chainsaw

If you’re inbox is anything like mine, you could spend a good portion of our day consuming webinars, virtual events and networking in Zoom or Facebook Messenger Happy Hours. We’re on content overload and it’s only going to get noisier as the pandemic lingers.

2020 278

Restrictions Into Opportunities: How to Make Your Restaurant Succeed

Speaker: Patrick Cottrell and Joe English

Whether your state allows outdoor dining, takeout only, or a little bit of both, we're here to help. Join Patrick Cottrell and Joe English from Sculpture Hospitality, for a webinar on Jan. 26th, and get your restaurant to thrive in face of pandemic restrictions