SpotMe Blog

JULY 13, 2023

Managing marketing events takes a lot of time, effort, and money. And if you’re an enterprise decision-maker, you’re under pressure to find a scalable solution that prioritizes optimized digital and content experiences that engage audiences and gather valuable customer insights. Research In Action has released the Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023.

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SpotMe Blog

JUNE 30, 2023

You’ve invested months planning an event – securing speakers, creating an agenda, promoting to your audience. But now the big day is fast approaching and registrations are lagging. Panic starts to set in. All your hard work will be for nothing if event attendance is low. Fortunately, there are tried-and-true ways to increase event attendance and get more people through the doors (no matter if they’re physical or virtual).

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SpotMe Blog

JUNE 29, 2023

Pharma marketing is complex. Stringent regulatory requirements, rapid medical advances, and ever-changing needs and expectations make building relationships with HCPs almost impossible. Have you considered adding digital-first events to your pharmaceutical marketing strategy? As one of the few remaining sources of first-party data, it’s easy to gather real-time insights and create fully personalized experiences to engage HCPs on their own terms.

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SpotMe Blog

JUNE 28, 2023

Engaging customers and building long-lasting relationships takes up a lot of time and energy. You’ve tried social media, content marketing, and networking. Yet, nothing seems to significantly impact your bottom line. But have you tried webinar marketing? 92% of professionals believe webinars are the best way to engage a large remote audience – Source.

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SpotMe Blog

JUNE 28, 2023

LAUSANNE, Switzerland, June 28, 2023 — SpotMe, the enterprise event platform and mobile event app that audiences love, is pleased to announce a new partnership and integration with Swoogo, a user-friendly event management platform that delivers outstanding registration, marketing, and event logistics, so you can focus on the most important part of every event: bringing people together.

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SpotMe Blog

JUNE 28, 2023

Hopin is sunsetting Boomset, the all-on-one event management for in-person and hybrid events. But don’t worry. We’ve compiled a list of the best 10 Boomset alternatives and competitors for event management. Each platform has its own positives, so you can find the one that fits your in-person or hybrid event needs. Discover which companies like Boomset could help you achieve your business goals and choose the best Boomset alternative for you and your team. #1 SpotMe Named a Leader in The Forrest

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SpotMe Blog

JUNE 20, 2023

LAUSANNE, Switzerland, June 20, 2023 — SpotMe, the enterprise event platform that audiences love, is pleased to announce a new partnership with Viseven, a global MarTech services provider that helps pharma and life science companies worldwide deliver trailblazing and personalized omnichannel customer experiences. “For us, having a partner who is forward-thinking and aligned with our vision is paramount.

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SpotMe Blog

JUNE 16, 2023

You know how hard it is to get HCPs to pay attention these days. Their inboxes are overflowing, they have a million things demanding their time, and the last thing they want is another sales pitch about some new solution that likely won’t actually make their lives easier. But, it’s your job to figure out how to cut through the noise and engage HCPs with your important messages and services.

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SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. You are probably lucky enough to have a great event management team that delivers exceptional events. But if you are looking for additional support and don’t know where to start, we can help you save a lot of time and effort.

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SpotMe Blog

MAY 31, 2023

Hosting successful in-person events with thousands of attendees after almost 3 years of virtual-only can feel daunting. Especially with the high pressure to generate a profitable return in today’s increasingly expensive world. A staggering 78% of businesses using an event app attribute their positive event ROI to these digital tools. And with 91% of event organizers believing an app is critical to event success , it seems clear that not harnessing the power of this digital tool could mean

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SpotMe Blog

MAY 17, 2023

Pharmaceutical meeting planning is a complex task often requiring months of detailed preparation and immense pressure to rigorously respect compliance regulations. And keeping HCP engagement high at the thousands of global events your pharmaceutical company runs every year is becoming ever more challenging. Whether it’s a small investigator meeting, a medium-sized medical standalone, or a large congress.

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SpotMe Blog

MAY 11, 2023

On the hunt for the top medical communications companies to help you run better life science events? Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results. With so much to manage, it is crucial to choose your partners carefully.

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SpotMe Blog

MAY 9, 2023

LAUSANNE, Switzerland, May 9, 2023 — SpotMe, the enterprise event platform that audiences love, is pleased to announce a new partnership with Wordly AI, a leading AI-powered live translation and captioning tool for any event format and the largest AI translation solution for meetings. “We are very excited to launch our partnership with SpotMe and work with them to make events more inclusive and engaging for everyone.

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SpotMe Blog

APRIL 21, 2023

After attending many large life science summits around the world many times, we believe that Veeva Commercial Summit is one of the best. Here’s what we wish we knew before attending. Veeva Commercial Summit 2023 is just around the corner: May 2–3 in Boston. Are you ready for what’s in store? If you’ve attended Veeva Commercial Summit before, you may have your own tactics of how to make the most of it.

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SpotMe Blog

APRIL 4, 2023

Swiss Post has acquired a majority stake in SpotMe. The Lausanne-based company, a spin-off from the Swiss Federal Institute of Technology, will continue to operate globally and as a standalone company after the majority investment. SpotMe announced today that Swiss Post has acquired a majority stake in the company. SpotMe is headquartered in Switzerland, with offices in the United States, Singapore and Bulgaria.

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SpotMe Blog

MARCH 23, 2023

Audiences want more digitally-driven experiences. In-person event costs are rising. And events need to be more accessible, inclusive, and sustainable. Put the ever-evolving event tech landscape on top of all that and it sure does make choosing the right event management technology more complex than ever. That’s why Forrester has released The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

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SpotMe Blog

NOVEMBER 3, 2022

With costs going up everywhere, you’d think that event budgets would be increasing too. They’re not. Getting buy-in from leadership to fund events is a big challenge. And yet they expect your events to get bigger and better every time (as do your participants). This is taking its toll on event planners, strategists, and marketers who are trying their best to create unforgettable event experiences amidst a backdrop of skyrocketing costs and limited resources.

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SpotMe Blog

MARCH 9, 2023

You work for a huge enterprise. It hosts 1,000+ events in different countries every year. You have numerous business units all over the world. And every business unit has its own way of doing things, including its own event request form and approval process. We’ve seen it time and time again in our 20+ years of helping 12,000+ event builders from global life science, professional services, and technology companies to run engaging events: Having different event request forms and processes means i

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SpotMe Blog

MARCH 2, 2023

Pre event survey questions, when crafted properly, can give you so much more than you could ever imagine. Sure, they’re key to gaging your audience’s level of interest and gaining insights into what they want, need, and expect from your event. But sending out a pre-event survey as part of your pre-event engagement strategy is one of the best ways to get more people to attend your event.

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SpotMe Blog

FEBRUARY 23, 2023

After months and months of hard work, your event is finally over. Time to put your feet up and relax… But wait! Don’t miss out on this golden opportunity to whip out your event brief template and bring your team members together to fill it out with all the data you gathered from your event and tons of constructive feedback to help improve your future events.

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SpotMe Blog

FEBRUARY 16, 2023

Ever tried planning and running a big event without a proper event brief? It’s like constructing a skyscraper without a blueprint. Not a good idea… With hundreds of people involved, things can quickly turn to chaos. Use an event brief to keep all the details about your event in one place. It’ll help you keep everything under control when there’s so much going on.

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SpotMe Blog

FEBRUARY 9, 2023

Event run of show templates are perhaps the most important tool for event planners. Why? It’s no secret that event planning is one of the most stressful jobs in the world. And with the uncertainty of how an event will go on the day and all the last-minute changes, it’s no wonder! But imagine if you had an event run of show template. You could plan out every detail in a clear roadmap so that you and everyone involved knew exactly what, when, where, and how everything would happen.

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SpotMe Blog

DECEMBER 27, 2022

Running medical events is no simple task. There are numerous legal frameworks, regulations, and compliance standards to adhere to. And pharma companies have to track and record every single little thing that happens. But did you know that you can orchestrate and manage so many aspects of your events using your pharma CRM? In this article, we’ll show you exactly how you can make excellent use of your pharma CRM to manage events from start to finish.

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SpotMe Blog

DECEMBER 7, 2022

Live vs virtual events… How can you possibly decide between the two? . Over the past few years, you may have heard that virtual events are the future. Of course, they offer many advantages over traditional, in-person events. . But that doesn’t mean that live events are outdated. In fact, for many enterprises, they’re still the best option.

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SpotMe Blog

NOVEMBER 29, 2022

Event compliance is a number one priority in the pharma industry. But it shouldn’t be a barrier to innovation. By understanding the event compliance landscape and working with experienced partners, life science companies can use event technology to drive engagement and enhance the experience for both HCPs and KOLs. It’s time to show life science companies that it’s never been easier to follow event compliance rules with hybrid and virtual event platforms.

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SpotMe Blog

NOVEMBER 3, 2022

It’s no secret that times are tough and everyone is looking for ways to cut costs. Organizing hybrid and virtual events instead of in-person events is a great way to reduce your event budget. So, to help you understand how to get more for less out of your events and how to optimize your hybrid/virtual event budget, read on. In this article, we’re sharing 11 things we currently see our enterprise customers from leading Fortune 500 companies do to maximize their hybrid/virtual event bu

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SpotMe Blog

OCTOBER 27, 2022

Corporate event trends have changed rapidly in recent years. And with 2023 just around the corner, you need to be ready for what’s in store. There’s so much at stake when you host an event. So it’s important to keep up with new corporate event industry trends to make your events more successful than ever. . We’ve gathered information from meetings, conversations, and reports with event industry experts, analysts, and our customers from leading Fortune 500 companies to identify the 13 corpo

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SpotMe Blog

OCTOBER 20, 2022

HCP events: what HCPs want in 2023. Pharma companies are talking about going back to in-person HCP events in 2023. But is that what HCPs really want? To go back to traditional event formats? Not exactly. According to Veeva and Ashfield Health, almost 70% of HCPs are digital natives. That means their experiences with tech is changing their expectations for medical education events too.

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SpotMe Blog

SEPTEMBER 30, 2022

Only “27% of global biopharma medical staff say they are developing an omnichannel strategy” (Indegene 2021). That’s not enough. Why? Because without e-marketing and omnichannel strategies, pharma is missing a golden opportunity to enhance HCP experiences across all channels at every stage of the marketing funnel. We recently spoke alongside hundreds of life science industry experts at the Veeva APAC Commercial Summit, Avonax Global SFE & Digital Marketing event, and Pronovea Pharma Summit.

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SpotMe Blog

SEPTEMBER 22, 2022

There’s no doubt about it. HCP engagement is a top priority for all pharma enterprises due to a drastic change in HCP needs and expectations. How do we know? 50% of our event platform customers are from the life science industry. We have 10+ years’ experience in the medical education event field. We’ve been a Veeva silver technology partner for 2+ years.

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SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. There’s so much to do and pay for – planning, researching, developing, designing, producing, and launching. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

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SpotMe Blog

SEPTEMBER 1, 2022

Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. And suddenly, it can all become a bit confusing. Hybrid events are here to stay, with more than a third of event organizers saying they plan to put more money into these types of experiences over the next few years.

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SpotMe Blog

AUGUST 25, 2022

New to hybrid event planning? Not sure where to begin? A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. But, to get to that ROI, you first have to know how to plan a hybrid event – and that’s where it gets tricky. The same survey found that it takes 38% of event planners longer to host a hybrid event than an in-person or virtual event. .

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SpotMe Blog

AUGUST 18, 2022

Most event organizers and marketing leads think of live event captioning as a “nice-to-have” feature. But it’s a must-have tool for every event. No matter the size or number of attendees. Live-streamed events are becoming more and more popular. As a result, the need for closed captioning for live events is growing. After all, it’s an affordable way to make any event as inclusive and accessible as possible on a global scale.

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SpotMe Blog

JULY 21, 2022

Remember the days before the pandemic, when event participants would have to attend via a Zoom call and struggle to feel included while the screen froze or the video conferencing audio went out? The hybrid model has already taken over major aspects of our lives, with 90% of organizations combining remote and on-site work. Moving forward, event attendees will likely expect a virtual event option paired with an in-person event.

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SpotMe Blog

MARCH 23, 2022

Just about every major American company has relied on video conferencing platforms to maintain business functions during the pandemic. In fact, a recent study has shown that 75% of employees depend on video conferencing technology for remote work. In addition to bypassing business meeting restrictions , companies are now realizing the many cost-effective benefits of hosting video conferences and virtual events.

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SpotMe Blog

MARCH 31, 2022

It’s no surprise that 2022’s event trends are largely influenced by the global pandemic. Last year, the biggest and most-anticipated events either were cancelled, postponed, or transformed into a fully virtual experience. . Our hopes that this year would be fully back to normal haven’t come to fruition, but we know a lot more now than we did before.

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