SpotMe Blog

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The New Age of Strategic Meetings Management: A Seat at the Omnichannel Table

SpotMe Blog

Strategic meetings management is a concept that’s over 20 years old but has recently taken on a new form. As an event planner in today’s digital age, you have the opportunity to take on a much more strategic role within your organization. Gone are the days of simply executing logistical tasks and coordinating venues and catering. The meetings and events industry has evolved, and planners now have a seat at the omnichannel table, where data-driven insights and attendee experiences are top o

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Secrets to a Successful Pharma Product Launch: Best Practices For Impactful Events

SpotMe Blog

In today’s competitive market, carrying out a successful pharma product launch is essential to achieving your company’s goals. With so much on the line, you need to get it right the first time. One of the most impactful channels to use when launching a pharmaceutical product is strategic events. When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership.

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SpotMe Partners With drcom To Create Interactive And Immersive Experiences For Your HCPs Across APAC

SpotMe Blog

LAUSANNE, Switzerland, November 14 , 2023 — SpotMe, the enterprise event platform that HCPs love, is pleased to announce a new partnership with drcom, a global life sciences digital agency with omnichannel & storytelling expertise. “We are thrilled to embark on this transformative journey with SpotMe. Our partnership is a testament to our commitment to pushing the boundaries of innovation for HCP engagement.

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Omnichannel HCP Event Engagement Benchmarks: Conversion, Consent, Activation

SpotMe Blog

In the realm of omnichannel, benchmarks such as open rates, CXQ, reach, and impact have become life science industry standards. But when it comes to gauging the effectiveness of HCP event engagement, the benchmarks are less clear-cut. Given that events often represent the most significant investment in your omnichannel portfolio, relying on guesswork may not be a good idea.

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The Best Medical Conference Apps [2024]

SpotMe Blog

Organizing a medical conference that brings results can be stressful. You’re juggling hundreds of sessions, thousands of HCPs, and a mountain of spreadsheets, all while dealing with outdated, unsustainable, paper-based surveys that make HCP follow-up unmanageable. A medical conference app can alleviate much of your stress and help you make the most out of your conference by centralizing all your content in one, compliant environment, streamlining data collection through powerful CRM integrations

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The 13 Best Onsite Event Badge Printing Software [2023]

SpotMe Blog

Efficient onsite event badge printing software is essential for a seamless check-in experience for your attendees. With so many options on the market, determining the best solution for your needs can feel overwhelming. You want a solution that is easy to set up and use, affordable, produces high-quality, customized badges, and integrates with your event management software and CRM.

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The Secrets to Highly Effective Pharma Advisory Boards

SpotMe Blog

Pharmaceutical advisory boards are critical for gaining insights to inform key decisions. When done right, these gatherings of experts can yield valuable insights to improve your clinical trials, accelerate drug development, and better serve patients. But with KOLs’ hectic schedules, medical affairs teams are struggling to get them to participate and collaborate in a consistent and timely manner.