INDUSTRY INSIGHTS YOUR PEERS ARE READING
Creating and maintaining a high level of interest at your events can be challenging, maybe even daunting for some event marketers. Selecting the best social media tools to engage your attendees may not be easy, and can get a little frustrating. Wall platforms could help put your mind at ease. MORE
Does the inconvenience of managing a long queue at events for identification purposes bother you? Then welcome to the ultra-modern realm of biometrics, which will redesign the ticketing process at all kinds of events. MORE
If you’ve been organising your mom’s birthday parties since you were seven and always wanted to be an entertainment leader at school, an event planning career might really be your thing. MORE
When organizing events such as conferences, concerts, seminars, trainings, etc., a great deal of work falls on the shoulders of the event managers. And then there are the event announcements to consider. MORE
People attend events to connect. This simple truth should be the guiding light for every event professional who expects his or her work to bear fruit both during and after an event. MORE
From the length of the session to “Who’s the next speaker?”, there are lots of questions that your corporate event guests expect to be answered in the event agenda. By guiding attendees through event experiences, you minimise the chance that someone will miss an important session or will arrive late. MORE
Are you looking for an event sponsor or perhaps you want to become one? If so, you will certainly be interested in writing event sponsorship for the event. What is event sponsorship? MORE
RFID stands for Radio Frequency Identification. It is a wireless digital data management system. In simple terms, these are special chips that are embedded in name badges or wristbands to enable attendees to track and simplify numerous onsite interactions during an event. . MORE
When you’re in the events industry, you should know the main event management conferences for 2019 so you can visit them to improve your knowledge and share your own experiences of working long hours while trying to pull off amazing corporate events for your clients. MORE
The correct timing of events can play a vital role through the whole event organisation process. Without a properly considered timetable, you risk missing significant due dates that are critical to your event’s success. MORE
Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. MORE
With the meetings industry getting more sophisticated, the costs of event production are quickly increasing. From advanced check-in technology to high-tech VR/AR entertainment, there are numerous areas that require extensive investment. MORE
Creating and maintaining a high level of interest at your events can be challenging, maybe even daunting for some event marketers. Selecting the best social media tools to engage your attendees may not be easy, and can get a little frustrating. Wall platforms could help put your mind at ease. MORE
One of the fundamental shifts that is happening in the events industry today is a shift from passive to engaged experiences. This is largely due to the increased use of high-tech tools that enable attendance tracking, personalised check-in, and live interaction at events. MORE
Good food makes for a good mood. This rule works not only for your daily routine, when all you need is a warm pizza box on your lap but also at corporate meetings and conferences. If you can impress your guests with an excellent menu, the chances are you can set a positive vibe for the whole event. MORE
For many event managers, sponsors are a major source of income. They either make your event profitable or allow you to invest more in it. Searching for and finding sponsors for your event is the most important part of what we do. Why is event sponsorship crucial? MORE
For many event organisers, the big question is, how do I know if my event was successful? From ticket sales to website performance, an event has many dimensions that demonstrate where the value lies. MORE
The content that you create before, during, and after an event should be a reflection of your event’s unique values. MORE
I want to share with you my personal story. I faced this event email subject lines prob lem 4 years ago when I just started my career in marketing. MORE
Effective email newsletters are the result of reaching a measurable final goal. Efficiency criteria (KPI) can be: delivery rate and viewing, customer performance of targeted actions, number of conversions, click-through rate/open rate, average check rate, and more. What is an email newsletter? MORE
Your event may be brilliant, but no one else will know that unless you tell them about it first. That’s what a strong and clear description of an event is for. What is an event description? MORE
Every event planner should know how to market an event planning business. For many small things and important details that accompany the organisation of an event, special attention must be paid to marketing and advertising. MORE
We like the event industry because you’re unlikely to find two identical events, and there is always something new to discover. But sometimes this “new” becomes a real challenge when event planning goes wrong. No one, not even the most experienced organiser, can predict that. MORE
For the development of an event business, you need a good marketing plan. The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. MORE
Just as nourishing food is a part of a healthy lifestyle, food is also an integral element of a healthy event atmosphere. According to Market Research , event planners are seeing a rise in demand for customised catering both in corporate and household settings. MORE
Selecting ticket prices wisely in order to cover the expenses you spent on the event organisation and derive the expected benefits can greatly increase event attendance. That is why you want to boost event attendance with the help of your ticket pricing policy. MORE
Every event planner should know how to market an event venue to make it a success. Corporate event planners are a separate industry segment that seeks out top-notch enterprise venue solutions. . Key reasons to market your event venue. MORE
An event planner or a marketer has many event marketing tasks to take care of once the date of the event is finalized. From booking of venue to sending invitation to guests, both online and offline, there are a lot of tasks that need to be done. MORE
Tight deadlines and endless checklists no longer cause experienced corporate event managers to panic. Still, it’s important to understand that by reducing your workload with a strong online system for event management, you have the opportunity to make a corporate meeting even more brilliant. MORE
Early bird ticket sales are a fantastic idea for event planning. By offering a discount of between 20–40%, you can really promote your event for attendees and significantly boost your ticket sales. MORE
When looking for new ways to engage employees, corporate event professionals experiment with multiple event formats. From fun incentive trips to spectacular galas, you can align the goals of an organisation with a huge variety of corporate meeting types. MORE
A niche market is the subset of a market towards which a specific product is focused. It is also traditionally a small market segment. Thus, a niche events meaning is related to a narrow circle of events targeted at a single event segment at a time (meetings, weddings, corporate, tourism, etc.). Niche events meaning. MORE
One thing is for sure, you can’t spend a budget you don’t have; but what you can do is make as much use of it as possible. You won’t believe how incredibly flexible an event budget can be. Throughout our experience, we’ve seen quite a few strategies related to corporate event budget optimization. MORE
As Peter Drucker once said, “Plans are only good intentions unless they immediately degenerate into hard work.” When organising a successful party or a business meeting for one of the most demanding category of event-goers, corporate staff, you need a well-laid-out plan. MORE
An event is a puzzle, and if you don’t manage to craft a strong event invitation email, you can lose one of its fundamental pieces. This is especially true if you’re new to the world of event planning; it is a challenge to understand how people will respond to your invite. MORE
The fastest way to earn money for charity is to organise a charity event. However, the professional organisation of a charity fundraising campaign is a long process that requires a lot of detailed preparation. Let’s find out more about charity fundraising events. A bout charity fundraising events. MORE
GEVME
JULY 10, 2019
Your event may be brilliant, but no one else will know that unless you tell them about it first. That’s what a strong and clear description of an event is for. What is an event description?
GEVME
JULY 4, 2019
Every event planner should know how to market an event venue to make it a success. Corporate event planners are a separate industry segment that seeks out top-notch enterprise venue solutions. . Key reasons to market your event venue.
GEVME
JULY 2, 2019
The fastest way to earn money for charity is to organise a charity event. However, the professional organisation of a charity fundraising campaign is a long process that requires a lot of detailed preparation. Let’s find out more about charity fundraising events. A bout charity fundraising events.
GEVME
JUNE 12, 2019
I want to share with you my personal story. I faced this event email subject lines prob lem 4 years ago when I just started my career in marketing.
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GEVME
JUNE 12, 2019
Creating and maintaining a high level of interest at your events can be challenging, maybe even daunting for some event marketers. Selecting the best social media tools to engage your attendees may not be easy, and can get a little frustrating. Wall platforms could help put your mind at ease.
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GEVME
JUNE 11, 2019
The correct timing of events can play a vital role through the whole event organisation process. Without a properly considered timetable, you risk missing significant due dates that are critical to your event’s success.
GEVME
JUNE 4, 2019
For many event managers, sponsors are a major source of income. They either make your event profitable or allow you to invest more in it. Searching for and finding sponsors for your event is the most important part of what we do. Why is event sponsorship crucial?
GEVME
MARCH 15, 2019
When you’re in the events industry, you should know the main event management conferences for 2019 so you can visit them to improve your knowledge and share your own experiences of working long hours while trying to pull off amazing corporate events for your clients.
GEVME
JUNE 20, 2019
Are you looking for an event sponsor or perhaps you want to become one? If so, you will certainly be interested in writing event sponsorship for the event. What is event sponsorship?
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GEVME
JUNE 12, 2019
Creating and maintaining a high level of interest at your events can be challenging, maybe even daunting for some event marketers. Selecting the best social media tools to engage your attendees may not be easy, and can get a little frustrating. Wall platforms could help put your mind at ease.
GEVME
MAY 14, 2019
Effective email newsletters are the result of reaching a measurable final goal. Efficiency criteria (KPI) can be: delivery rate and viewing, customer performance of targeted actions, number of conversions, click-through rate/open rate, average check rate, and more. What is an email newsletter?
GEVME
NOVEMBER 20, 2018
When organizing events such as conferences, concerts, seminars, trainings, etc., a great deal of work falls on the shoulders of the event managers. And then there are the event announcements to consider.
GEVME
APRIL 11, 2019
For the development of an event business, you need a good marketing plan. The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples.
GEVME
DECEMBER 24, 2018
If you want to organise a corporate event that is widely spoken about and unforgettable, you will need to utilise some unusual event format ideas or innovative event ideas.
GEVME
MARCH 28, 2019
Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI.
GEVME
APRIL 23, 2019
Every event planner should know how to market an event planning business. For many small things and important details that accompany the organisation of an event, special attention must be paid to marketing and advertising.
GEVME
AUGUST 13, 2018
Just as nourishing food is a part of a healthy lifestyle, food is also an integral element of a healthy event atmosphere. According to Market Research , event planners are seeing a rise in demand for customised catering both in corporate and household settings.
GEVME
DECEMBER 27, 2018
RFID stands for Radio Frequency Identification. It is a wireless digital data management system. In simple terms, these are special chips that are embedded in name badges or wristbands to enable attendees to track and simplify numerous onsite interactions during an event. .
GEVME
MAY 30, 2018
The content that you create before, during, and after an event should be a reflection of your event’s unique values.
GEVME
SEPTEMBER 5, 2018
For many event organisers, the big question is, how do I know if my event was successful? From ticket sales to website performance, an event has many dimensions that demonstrate where the value lies.
GEVME
MARCH 13, 2019
Early bird ticket sales are a fantastic idea for event planning. By offering a discount of between 20–40%, you can really promote your event for attendees and significantly boost your ticket sales.
GEVME
APRIL 9, 2018
When looking for new ways to engage employees, corporate event professionals experiment with multiple event formats. From fun incentive trips to spectacular galas, you can align the goals of an organisation with a huge variety of corporate meeting types.
GEVME
AUGUST 6, 2018
Analytics is a gold mine of valuable insights about an event. Whether you want to analyse expectations before the event or tap into post-event feedback, targeted surveys can do the research for you.
GEVME
OCTOBER 8, 2018
Does the inconvenience of managing a long queue at events for identification purposes bother you? Then welcome to the ultra-modern realm of biometrics, which will redesign the ticketing process at all kinds of events.
GEVME
APRIL 1, 2019
Selecting ticket prices wisely in order to cover the expenses you spent on the event organisation and derive the expected benefits can greatly increase event attendance. That is why you want to boost event attendance with the help of your ticket pricing policy.
GEVME
JANUARY 21, 2019
We like the event industry because you’re unlikely to find two identical events, and there is always something new to discover. But sometimes this “new” becomes a real challenge when event planning goes wrong. No one, not even the most experienced organiser, can predict that.
GEVME
MARCH 26, 2019
Event participants are always hoping to get more bang for their buck, and as event coordinators, we must ensure that they retain event learnings and also satisfy our attendees’ desires.
GEVME
MAY 29, 2018
Tight deadlines and endless checklists no longer cause experienced corporate event managers to panic. Still, it’s important to understand that by reducing your workload with a strong online system for event management, you have the opportunity to make a corporate meeting even more brilliant.
GEVME
APRIL 25, 2018
As Peter Drucker once said, “Plans are only good intentions unless they immediately degenerate into hard work.” When organising a successful party or a business meeting for one of the most demanding category of event-goers, corporate staff, you need a well-laid-out plan.
GEVME
MAY 24, 2018
People attend events to connect. This simple truth should be the guiding light for every event professional who expects his or her work to bear fruit both during and after an event.
GEVME
JULY 9, 2018
An event is a puzzle, and if you don’t manage to craft a strong event invitation email, you can lose one of its fundamental pieces. This is especially true if you’re new to the world of event planning; it is a challenge to understand how people will respond to your invite.
GEVME
JUNE 1, 2018
An event planner or a marketer has many event marketing tasks to take care of once the date of the event is finalized. From booking of venue to sending invitation to guests, both online and offline, there are a lot of tasks that need to be done.
GEVME
JUNE 20, 2018
From the length of the session to “Who’s the next speaker?”, there are lots of questions that your corporate event guests expect to be answered in the event agenda. By guiding attendees through event experiences, you minimise the chance that someone will miss an important session or will arrive late.
GEVME
MAY 21, 2018
One thing is for sure, you can’t spend a budget you don’t have; but what you can do is make as much use of it as possible. You won’t believe how incredibly flexible an event budget can be. Throughout our experience, we’ve seen quite a few strategies related to corporate event budget optimization.
GEVME
JULY 30, 2018
One of the fundamental shifts that is happening in the events industry today is a shift from passive to engaged experiences. This is largely due to the increased use of high-tech tools that enable attendance tracking, personalised check-in, and live interaction at events.
GEVME
JUNE 6, 2018
If you’ve been organising your mom’s birthday parties since you were seven and always wanted to be an entertainment leader at school, an event planning career might really be your thing.
GEVME
JUNE 20, 2018
Good food makes for a good mood. This rule works not only for your daily routine, when all you need is a warm pizza box on your lap but also at corporate meetings and conferences. If you can impress your guests with an excellent menu, the chances are you can set a positive vibe for the whole event.
GEVME
JULY 2, 2018
With the meetings industry getting more sophisticated, the costs of event production are quickly increasing. From advanced check-in technology to high-tech VR/AR entertainment, there are numerous areas that require extensive investment.
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