Gallus Events

The skills needed to be an event manager in 2020 and beyond!

Gallus Events

The Event Manager role continues to be one of the most stressful and one of the most dynamic roles in the world. So what skills should event managers across the globe be focusing on as we get set to move into a new decade? The skills needed to be an event manager in 2020 and beyond!

2020 220

Why your event MUST make a good first impression

Gallus Events

Our brain is wired to remember certain moments above others. This is why your event must make a good first impression. The start and the end of something, for some reason that goes back 100,000s of years, mean more to us than other parts of the same event.

2019 201

Write Catchy Event Copy

Gallus Events

In a world of keyword searches and sponsored content, William asks, have we lost the ability to write catchy event copy? There will always be a place for well written copy. The text you write has to jump from the page. It has to excite and engage.

2019 169

Thinking about ditching your early bird rate for your event? Think again

Gallus Events

The “early bird” rate has been with us as long as we’ve had paid for events. And the reason they are still with us? Well, it is because they are so useful. In this post I want to make sure you are making the most of your early rates.

2019 185

A Practical Guide to Measuring Event Success

Can you measure event ROI? 3 in 5 marketers can't. Learn how with this free ROI model.

Sustainability at events is more than reducing paper and plastics

Gallus Events

In April I spoke in Gothenburg at the Association World Congress. The subject was social justice issue and specifically sustainable events. My subject: Sustainability at events, is more than reducing plastics and paper use. Gothenburg was the perfect city to speak about sustainable events.

How The Weather Can Ruin Your Event

Gallus Events

While it can obviously be difficult to predict the weather months in advance, there are several steps you can take to avoid it being as big a problem. How the weather can ruin your event……… Let’s set the scene. You’ve spent months on end planning for your event.

2019 152

Dealing with protesters at an event

Gallus Events

How would you cope with protesters or demonstrators at your event? The world is watching our events. Our conferences, exhibitions and dinners can be magnets for protesters and demonstrators. How to respond to a situation like this is something most event organisers have never even considered.

2019 190

15 tips for negotiating a venue

Gallus Events

The venue you use is likely to be one of, if not the biggest, expense on your event budget. So any tips to help you secure a better rate are going to useful. So what about 15 tips for negotiating with a venue? . The venue is so important. I love creative spaces!

Holding a workshop and need some best practice

Gallus Events

Workshops are a very popular format for getting people stuck into a topic. But not all workshops are created equally. I attended a workshop in Barcelona last week. It was a very good event. These types of events can be tricky.

2019 130

Effortlessly Interact with an Entire Audience from Any Location

1,000 Participants. 75 Locations. 1 Solution.

Event technology how things haven’t really changed

Gallus Events

(This post and the slides are taken from my session at the UK Association Congress which took place in London in December and covered event technology. I’ve amended it to make it more general and this post relates to every type of events business).

3 Great Ways To Personalize Your Event Reminders

Gallus Events

Every event planner or organizer knows that event reminders can cut down on no -shows and increase attendance. Whether the event requires an RSVP or not, event reminders can be a great way to keep attendees engaged and informed beforehand.

2019 130

Where to start with online events

Gallus Events

There is no getting away from it. If you have an events business you simply must start looking at online / digital elements of your event. But where to start with online events? One of the busiest areas for our consultancy this year has been around online events.

2019 168

Losing consent loses the PR battle: why demonstrators need consent

Gallus Events

When demonstrators lose the consent of the majority of their supporters their movements suffer. No matter the cause, demonstrations have to remain peaceful and, almost as importantl y, the demonstrators actions have to make sense. .

2019 130

Cancelling an event and what event professionals should think about

Gallus Events

Now, I am sure most of us have cancelled an event or two during our careers. If you only ran events that you KNEW were going to run you probably wouldn’t do much that was innovative or new.

2019 175

Episode Three of the Re:Event Podcast

Gallus Events

I had a brilliant chat with Ruud Janssen about designing meetings as part of the Re:Event Podcast. We looked at the Event Canvas, a design tool, that he co-created a few years ago.

2019 152

#eventprofs need to use more event tools like the event canvas

Gallus Events

To be recognised as true professionals #eventprofs have to adopt more tools: we have to act and be seen to be more professional. Looking at the Event Canvas is a great place to start. . Many professions are defined by the tools they use.

2019 152

Fresh formats for conferences

Gallus Events

I spoke at IBTM in Barcelona ( you can read the “review” here ) at the end of November on one of my favourite topics, Meeting Design or fresh formats for conferences.

Exhibition fundamentals and how to create the right type of exhibition

Gallus Events

In this post I will cover the exhibition fundamentals that should underpin every exhibition. . I recently wrote a post for Exhibition News in which I said that adding an exhibition to a conference can add value AND increase profit.

2018 207

The stressful job of an event professional

Gallus Events

I was asked my GEVME a great event marketing and management platform to contribute to an article about relieving stress before an event. The advice from the experienced planners is very useful in removing pre event stress from the stressful job of an event professional.

2018 216

PCMA EduCon Los Angeles 2019

Gallus Events

PCMA EduCon took place in Los Angeles in June 2019 and I was lucky enough to be asked to mentor the attendees of PCMA’s Homeless Hackathon and to present a session on online events. . What a packed few days.

2019 141

My review of PCMA Convening Leaders 2019

Gallus Events

I’d heard a lot about PCMA Convening Leaders. It is widely regarded as the best event in the event industry. It’s certainly the biggest, with almost 5000 event planners attending this years event in Pittsburgh. Now, that’s MASSIVE!

2019 173

What happens after a hackathon

Gallus Events

I’ve had a few event organisers get in touch with me following the post last year about how an organisation can make the most of a hackathon. One of the questions I was asked was “what happens after a hackathon as it seems very different from other types of events?”

2019 169

Celebrate your next event

Gallus Events

The need to celebrate your next event is something that goes way beyond the opportunity to show the world how good you are. I remember asking the Chairman not to say thanks to me or my team for organising the event.

2019 161

The Edinburgh International Magazine Festival

Gallus Events

The Edinburgh International Magazine Festival has the potential to re-imagine an international festival by focusing on the communities built around that most accessible of print media: the magazine. .

2019 149

The Events Industry is kicking back against homelessness around the globe

Gallus Events

The events industry is built around feeding and housing people. We always make sure their bellies are full and when we host our events we have bedrooms and all manor of accommodation sorted for our attendees.

2019 141

How to reduce event risk my top ten tips

Gallus Events

I’ve been managing events for over twenty years. I’ve seen my fair share of risky events taken to market and in this post I want to share some of my tips to reduce the risks of your next event. .

2018 184

The perfect speaker briefing

Gallus Events

There is a direct correlation between how well a speaker is briefed and how good the conference will be. The better the briefing the better the content. And therefore the better the conference. So how do you design the perfect speaker briefing? How are you briefing your speakers.

How to run a short notice event

Gallus Events

Probably every event manager has been asked to run an event with much less lead in time than they would ideally like. Running a short notice event is just one of the many scenarios we event professionals have to cope with.

2018 175

Scotland’s first-ever homeless hackathon

Gallus Events

Press Release. Glasgow to host Scotland’s first-ever “Homeless Hackathon”. A major homeless hackathon will take place in Glasgow across the weekend of 13 th – 15 th April, designed to find practical ways of tackling the homeless situation in Scotland’s major cities.

2018 189

A few thoughts about events for the event industry

Gallus Events

November is always a busy month for event organisers in the event industry.

2018 152

The Edinburgh Festival how large events must consider the locals

Gallus Events

There are many different things you are taught as an event organiser, but one ever present is that “big is beautiful” There’s scarcely an events organiser who doesn’t want their small event to grow to epic proportions.

2018 163

3 brilliant design sites for events

Gallus Events

An essential skill for an event manager is to have a keen eye for design. I’ve listed my favourite design sites for event managers. They are brilliant for creating flyers, posters, social media updates and even videos! And so much more.

2018 163

Engaging an online event audience

Gallus Events

So you have managed to get a bunch of people to log on and watch your online event. You have done all the hard work and congratulations! But don’t celebrate too soon. Engaging an online event audience is not as easy as you think.

2018 168

Crowdfunding an event a great option for any event planner

Gallus Events

A couple of weeks ago we started crowdfunding an event for the first ever time. The event will be (should it reach its funding level of course) a Virtual Summit for Europe’s largest blog for PAs: Practically Perfect PA.

2017 214

How organisations can make the most of a hackathon

Gallus Events

It’s been almost two months since we organised the Homeless Hackathon in Glasgow. A Hackathon is a wonderful event format and it allows the organiser to really try to achieve something at the event. It’s less talking and more doing.

2018 169

crowdfunding an event – a case study

Gallus Events

In June 2017 we managed to successfully crowdfund a business to business event. In this post I want to cover, the reasons we recommended this approach to our client and why crowdfunding an event may not be for everyone. I also want to look at in detail, exactly how to crowdfund an event.

2017 207

networking at conferences structuring connections

Gallus Events

Networking at conferences is always one of the top three reasons that attendees give for attending a conference. So, if it’s so important for our attendees, I think that we event planners should do a wee bit more to structure that networking; to make sure that good connections happen.

Homeless Hackathon Glasgow

Gallus Events

In November, we will run a “Homeless Hackathon” in Glasgow.

2017 198