EventTechBrief

PPC for Events. Questions Asked and Answered.

EventTechBrief

By Michelle Bruno. Pay-per-click (PPC) advertising is a key digital marketing tactic for many exhibition and event marketers. It is transparent, attributable, and very effective. With the appropriate attention, PPC can help organizers increase attendance and secure leads, sponsors and more. PPC also allows organizers to understand their potential prospects better by gathering essential online behavioral and demographic metrics.

2020 156

Chatbot-First Event Management Software for Time- and IT-Starved Conference Organizers

EventTechBrief

By Michelle Bruno. Event management software (EMS), which automates the tasks associated with planning a conference, has been available for at least a quarter century. In the beginning, developers focused on core logistical tasks, such as agenda building, project management, speaker and content management and (for meetings with a trade show component) floorplan and booth sales. That’s changed. As the competition became more formidable, many EMS developers added new platform features.

2019 165

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Organically Grown Event Tech Live Challenged The Critics and Won

EventTechBrief

By Allie Gardner. A little more than six years ago, Adam Parry, a self-proclaimed “tech guy,” noticed a void in his industry. While technology was completely transforming other industries in the UK, the events industry seemed mostly to be living in the dark ages. Recognizing that event technology could be a new area of exploration for Event Industry News, Parry’s online magazine, he began writing articles on the subject.

Want Diversity in Events? Hire Diverse Job Candidates Faster.

EventTechBrief

By Michelle Bruno. The event industry values diversity, equity, and inclusion (DEI). It presents frequent panel discussions on the topic at industry meetings and openly expresses disdain for non-gender diverse speaker panels. Many industry leaders rank the creation of diverse and inclusive events and organizations as not only a priority but a moral imperative. However, hiring for diversity remains a challenge. New technology may provide a solution.

2020 122

A Practical Guide to Measuring Event Success

Can you measure event ROI? 3 in 5 marketers can't. Learn how with this free ROI model.

Event Analytics Metrics You Should be Measuring

EventTechBrief

This sponsored post is the result of a collaboration between Attendease and the Event Tech Brief editorial team. It has been written according to the same editorial guidelines that govern all Event Tech Brief articles. Your event analytics metrics can provide you with insightful data at every step of the event-planning process. The data can be used to analyze the effectiveness of your event-planning process, your marketing strategy and execution, as well as the overall event value.

2018 171

A Platform For Taking Trade Shows to Exhibition 2.0

EventTechBrief

By Michelle Bruno. Exhibition organizers don’t know as much about attendees as they could. What they do know, they don’t leverage as well as they should. Tracking the attendee journey for most is usually an exercise in assumptions, rather than proof that engagement occurred. And although multiple technologies can digitize attendee behaviors and preferences, few organizations can combine the data into a single attendee record.

The Mistakes I Made; Reflections on Nine Years.

EventTechBrief

By Lawrence Coburn. This article is reposted with permission. The original is available here. It’s been about 8 weeks now since I have transitioned out of Cvent, the company that acquired DoubleDutch in June. I’ve had some time to sleep, to camp, to read scifi (hit me up for recommendations), to ride bikes and play hoops, and to spend amazing quality time with my wife and daughter.

2019 100

Smart Badges: Ready-To-Wear Networking

EventTechBrief

By Michelle Bruno. Placing event attendees in a room with instructions to “network” is an inefficient way to produce meaningful interactions. Most people at conferences aren’t accomplished networkers. Even the pros still have to go through awkward introductions and questions only to discover that a conversation leads nowhere.

2018 149

Event Tech Live 2019 Preview

EventTechBrief

Event Tech Brief is a proud media sponsor of Event Tech Live. Boasting five stages, 150 exhibitors and more than 70 educational sessions, the event is brimming with all the ideas, solutions and contacts essential for the modern event organizer. The five stages are each dedicated to a different sector within the event industry, allowing visitors to tailor their learning experiences and attend sessions that will most benefit them.

2019 100

Effortlessly Interact with an Entire Audience from Any Location

1,000 Participants. 75 Locations. 1 Solution.

Twin Event Technology Events Reflect Strength of The Market

EventTechBrief

By Michelle Bruno. Event Tech Brief is proud to be a media sponsor for Event Tech Live (November 6-7) and the Event Technology Awards (November 6) in 2019. Exhibition and Conference. Event Tech Live, scheduled for The Old Truman Brewery in London, UK, showcases technologies from over 100 exhibitors. The conference program features speakers and topics from a broad spectrum of industry segments, including corporate events, exhibitions, concerts, festivals, and sporting events.

2019 100

How To Measure The Value Of A Handshake

EventTechBrief

By Michelle Bruno. The most valuable and distinctive attribute of live events is the opportunity to meet with customers and prospects in person. If the buyer is standing in front of the seller, there’s no need for expensive market research or clever marketing campaigns to determine what the prospective customer wants and when he wants it. A salesperson can just ask him. But orchestrating and leveraging the face-to-face meeting has been a painful process to automate.

2017 141

A Free App For Online Communities, Offline Events, Or Your Next Side Hustle

EventTechBrief

By Allie Gardner and Michelle Bruno. In most medium- to large-sized organizations, online community management, and offline event coordination are two separate responsibilities. Both jobs can be automated through different applications—community management software and event mobile apps, respectively—or as part of a single, multi-purpose platform.

2018 118

Event Technology Awards 2019 Submissions Portal is Open

EventTechBrief

Event Tech Brief is a proud media sponsor of A.M.P. Events Limited’s Event Tech Live 2019 scheduled for November 6-7 at The Old Truman Brewery in London. The entry submission portal for The Event Technology Awards , produced in conjunction with Event Tech Live, is open. The deadline for submissions is midnight, May 31, 2019. The portal is powered by Evessio.

2019 100

[Free Guide]: How to Run Virtual Events with Confidence

Virtual events open up a whole new world of possibilities for engaging your attendees. This best practices guide will help you make the most of your online conferences, summits, keynote presentations, and more.

Integration Is The New Secret Sauce For Event Organizers

EventTechBrief

Archived Story. Archive

2016 146

Vote For The Event Technology Awards' People's Choice Award 2018

EventTechBrief

People’s Choice Awards are an important part of the professional recognition landscape. They give the customers and followers of innovative companies an opportunity to recognize the firms from which they or their events have benefited through products, ideas, information, or partnership.

2018 100

Pokémon Go Experiences For Events. No Waiting.

EventTechBrief

Featured Story

2016 141

How To Monetize The Attendee Experience

EventTechBrief

Archived Story. Archive

2016 143

CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy

Speaker: Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads

Business as we know it is never going to be the same. Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – it's time to adapt. Join this insightful and informative webinar with Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads, who will discuss how businesses can be resilient during these challenging times.

Six Degrees Of Kevin Bacon On Steroids

EventTechBrief

By Michelle Bruno. Brandon Klein believes that meetings and conferences aren’t nearly as productive as they could be. Organizers bring people together—widely considered to be a powerful way to deliver education and provide in-person networking opportunities—but after that, they drop the ball. Education is primarily a “sit and get” proposition, he says.

2017 100

Event Project Management Power For The People

EventTechBrief

Featured Story

2016 116

Process Efficiency As A Value Proposition Leaves Business On The Table For Event Tech Companies

EventTechBrief

Featured Story

2017 100

Can AI Get Us Closer To A Truly Personalized Attendee Experience?

EventTechBrief

Featured Story

2017 100

Game-Changers 911™: How to Change the Event Game in 2020

Speaker: John Storm, President, BrainStorm Network

In this webinar, we’ll use a sampling of case studies, tools, techniques, and strategic stories to help you identify game-changing opportunities within your company and the world of events, and then brainstorm ways to capitalize on these ideas. Get ready to change your game in 2020!

Why You Want A Mobile LED Screen At Your Next Outdoor Event

EventTechBrief

Featured Story

2017 100

The Rise Of The Social Machines

EventTechBrief

Archived Story. Archive

2016 100

The Rise Of The Social Machines

EventTechBrief

Featured Story

2016 100

Humans, Machines And The Hard Work of Relationship-Building

EventTechBrief

Archived Story. Archive

2016 100

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Humans, Machines And The Hard Work of Relationship-Building

EventTechBrief

Featured Story

2016 100

Event-Project Management Power For The People

EventTechBrief

Archived Story. Archive

2016 100

Event Chat Bots Will Have You At Hello

EventTechBrief

Archived Story. Archive

2016 100

Event Chat Bots Will Have You At Hello

EventTechBrief

Featured Story

2016 100

How Freeman Is Opting Into Digital And Data

EventTechBrief

Archived Story. Archive

2016 100

How Freeman Is Opting Into Digital And Data

EventTechBrief

Featured Story

2016 100

From The Cold to The Fold: One Way Corporate Event Marketers Can Earn The CMO's Respect

EventTechBrief

Archived Story. Archive

2016 100

From The Cold to The Fold: One Way Corporate Event Marketers Can Earn The CMO's Respect

EventTechBrief

Featured Story

2016 100

The Daddy of Event-Mobile Apps And The Power Of Pizza

EventTechBrief

Archived Story. Archive

2016 100