Event Pro Update

What Will We Call Face-to-Face Meetings Next?

EventTechBrief

DECEMBER 17, 2020

By Michelle Bruno. The third-party, face-to-face meetings industry has, by design, placed itself in a silo. For whatever reason—lethargy, existing infrastructure or the lack of a compelling impetus for change—it has developed a superiority complex. Meanwhile, another environment has emerged, courtesy of the Internet, where individuals can learn, network, establish relationships, buy and sell using digital platforms.

Meetings

Meetings Education Technology Conference

PPC for Events. Questions Asked and Answered.

EventTechBrief

JANUARY 29, 2020

By Michelle Bruno. Pay-per-click (PPC) advertising is a key digital marketing tactic for many exhibition and event marketers. It is transparent, attributable, and very effective. With the appropriate attention, PPC can help organizers increase attendance and secure leads, sponsors and more. PPC also allows organizers to understand their potential prospects better by gathering essential online behavioral and demographic metrics.

Advertising

Advertising Social Media Retail Marketing

Want Diversity in Events? Hire Diverse Job Candidates Faster.

EventTechBrief

JANUARY 20, 2020

By Michelle Bruno. The event industry values diversity, equity, and inclusion (DEI). It presents frequent panel discussions on the topic at industry meetings and openly expresses disdain for non-gender diverse speaker panels. Many industry leaders rank the creation of diverse and inclusive events and organizations as not only a priority but a moral imperative.

Technology

Technology Events Event Technology Management

The Mistakes I Made; Reflections on Nine Years.

EventTechBrief

OCTOBER 21, 2019

By Lawrence Coburn. This article is reposted with permission. The original is available here. It’s been about 8 weeks now since I have transitioned out of Cvent, the company that acquired DoubleDutch in June. I’ve had some time to sleep, to camp, to read scifi (hit me up for recommendations), to ride bikes and play hoops, and to spend amazing quality time with my wife and daughter.

B2B

B2B 2016 B2C 2013

Event Tech Live 2019 Preview

EventTechBrief

OCTOBER 8, 2019

Event Tech Brief is a proud media sponsor of Event Tech Live. Boasting five stages, 150 exhibitors and more than 70 educational sessions, the event is brimming with all the ideas, solutions and contacts essential for the modern event organizer. The five stages are each dedicated to a different sector within the event industry, allowing visitors to tailor their learning experiences and attend sessions that will most benefit them.

Event Tech

Event Tech 2019 Tech Education

Twin Event Technology Events Reflect Strength of The Market

EventTechBrief

AUGUST 16, 2019

By Michelle Bruno. Event Tech Brief is proud to be a media sponsor for Event Tech Live (November 6-7) and the Event Technology Awards (November 6) in 2019. Exhibition and Conference. Event Tech Live, scheduled for The Old Truman Brewery in London, UK, showcases technologies from over 100 exhibitors. The conference program features speakers and topics from a broad spectrum of industry segments, including corporate events, exhibitions, concerts, festivals, and sporting events.

Event Technology

Event Technology Technology Marketing 2019

Chatbot-First Event Management Software for Time- and IT-Starved Conference Organizers

EventTechBrief

APRIL 18, 2019

By Michelle Bruno. Event management software (EMS), which automates the tasks associated with planning a conference, has been available for at least a quarter century. In the beginning, developers focused on core logistical tasks, such as agenda building, project management, speaker and content management and (for meetings with a trade show component) floorplan and booth sales.

Event Management

Event Management Conference Management Speakers

Event Technology Awards 2019 Submissions Portal is Open

EventTechBrief

APRIL 2, 2019

Event Tech Brief is a proud media sponsor of A.M.P. Events Limited’s Event Tech Live 2019 scheduled for November 6-7 at The Old Truman Brewery in London. The entry submission portal for The Event Technology Awards , produced in conjunction with Event Tech Live, is open. The deadline for submissions is midnight, May 31, 2019. The portal is powered by Evessio.

2019

2019 Event Technology Technology 2013

How To Measure The Value Of A Handshake

EventTechBrief

NOVEMBER 17, 2017

By Michelle Bruno. The most valuable and distinctive attribute of live events is the opportunity to meet with customers and prospects in person. If the buyer is standing in front of the seller, there’s no need for expensive market research or clever marketing campaigns to determine what the prospective customer wants and when he wants it. A salesperson can just ask him.

Marketing

Marketing Corporate Events Contracts Meetings

Six Degrees Of Kevin Bacon On Steroids

EventTechBrief

DECEMBER 4, 2017

By Michelle Bruno. Brandon Klein believes that meetings and conferences aren’t nearly as productive as they could be. Organizers bring people together—widely considered to be a powerful way to deliver education and provide in-person networking opportunities—but after that, they drop the ball. Education is primarily a “sit and get” proposition, he says.

Conference

Conference Banking Education Technology

Event Data, A Love Story

EventTechBrief

JANUARY 1, 2018

By Michelle Bruno. The romance that event organizers have with data is entering the third phase. Phase one involved collecting the data. Phase two addressed organizing the data. It’s now time for acting on the data. As with the first two stages of the love story, the attraction developed before the realities of the mission became clear. And so it is at this last phase.

Corporate Events

Corporate Events Technology Events Event Technology

Event Analytics Metrics You Should be Measuring

EventTechBrief

JANUARY 23, 2018

This sponsored post is the result of a collaboration between Attendease and the Event Tech Brief editorial team. It has been written according to the same editorial guidelines that govern all Event Tech Brief articles. Your event analytics metrics can provide you with insightful data at every step of the event-planning process. The data can be used to analyze the effectiveness of your event-planning process, your marketing strategy and execution, as well as the overall event value.

Social Media

Social Media Events Management Event Tech

Smart Badges: Ready-To-Wear Networking

EventTechBrief

JANUARY 29, 2018

By Michelle Bruno. Placing event attendees in a room with instructions to “network” is an inefficient way to produce meaningful interactions. Most people at conferences aren’t accomplished networkers. Even the pros still have to go through awkward introductions and questions only to discover that a conversation leads nowhere. Even in exhibition booths, where it’s assumed that an approaching visitor is ordinarily open to discussing a topic that is of mutual interest to bot

Event Tech

Event Tech Education Tech Meetings

Distributing Influence to Build Attendance

EventTechBrief

MAY 22, 2018

By Kristin Veach. Rachel Stephan, senior event marketing strategist at sensov/ event marketing, has spent the last 17 years helping event professionals and associations promote their conferences and congresses. One of the most effective event promotion strategies she’s found has been using influencers to spread the word within their networks. Now with snöball , Stephan is on a mission to amplify the word-of-mouth effect and put the power of influencer marketing into the organizer&rsqu

Social Media

Social Media Marketing Tech Speakers

A Free App For Online Communities, Offline Events, Or Your Next Side Hustle

EventTechBrief

JULY 30, 2018

By Allie Gardner and Michelle Bruno. In most medium- to large-sized organizations, online community management, and offline event coordination are two separate responsibilities. Both jobs can be automated through different applications—community management software and event mobile apps, respectively—or as part of a single, multi-purpose platform.

Wireless

Wireless Advertising 2012 Social Media

A Platform For Taking Trade Shows to Exhibition 2.0

EventTechBrief

AUGUST 13, 2018

By Michelle Bruno. Exhibition organizers don’t know as much about attendees as they could. What they do know, they don’t leverage as well as they should. Tracking the attendee journey for most is usually an exercise in assumptions, rather than proof that engagement occurred. And although multiple technologies can digitize attendee behaviors and preferences, few organizations can combine the data into a single attendee record.

Trade Shows

Trade Shows Social Media Consulting Marketing

Vote For The Event Technology Awards' People's Choice Award 2018

EventTechBrief

SEPTEMBER 4, 2018

People’s Choice Awards are an important part of the professional recognition landscape. They give the customers and followers of innovative companies an opportunity to recognize the firms from which they or their events have benefited through products, ideas, information, or partnership. As a proud media partner of the Event Technology Awards, Event Tech Brief is pleased to invite readers to review the submissions for the 2018 People’s Choice Award and vote for the company that deser

2018

2018 Event Technology Technology Event Tech

Organically Grown Event Tech Live Challenged The Critics and Won

EventTechBrief

OCTOBER 25, 2018

By Allie Gardner. A little more than six years ago, Adam Parry, a self-proclaimed “tech guy,” noticed a void in his industry. While technology was completely transforming other industries in the UK, the events industry seemed mostly to be living in the dark ages. Recognizing that event technology could be a new area of exploration for Event Industry News, Parry’s online magazine, he began writing articles on the subject.

Event Tech

Event Tech Tech Event Technology Technology