trending
Sponsored Content
Swag is Out, Experiences are In: The New Era of Corporate Event Engagement Awards Synergy Earns Double Gold at Hermes Creative Awards EXHIBITORLIVE News Exhibitor Group Issues Call for Proposals for Speakers and Session Ideas for Upcoming EXHIBITOR Learning Events Company News ASM Global Acts Joins With Leading Reuse Platform r.World to Eliminate Single-Use Plastic Across Venue Portfolio by 2025 Venues & Destinations Proof of the Pudding Continues to Expand with Another Midtown Event Space in 8West Venues & Destinations Raleigh Convention Center Expansion Project Poised to Break Ground Associations/Press UFI Announces Winners of 2024 Next Generation Leadership Grant Programme Associations/Press EDPA and 2XL Imaging to Host Entrepreneur and Motivational Speaker Brandon Steiner on June 19 Company News Aluvision Grows with Las Vegas Showroom & Parts Depot submit your news
email newsletter
|
Venues & Destinations
Nashville’s Big Bash Generates Record Visitor Spending of $30 Million on New Year’s Eve
1/27/2022
NASHVILLE – The live show for Jack Daniel’s New Year’s Eve Live: Nashville’s Big Bash generated an estimated $30 million in direct visitor spending, a new record and an increase of 12 percent over 2019’s record-breaking $26.6 million in visitor spending, the Nashville Convention & Visitors Corp announced today. The event provided a boost to the local economy with a record 29,118 hotel rooms sold on Dec. 31, 2021, in Davidson County, an increase over the 25,529 rooms sold on Dec. 31, 2019, growth that is more important than ever as there have been 3,752 more hotel rooms added into the market since then. The live show was the centerpiece of CBS’ five-hour New Year’s Eve broadcast from Nashville, which placed second among networks in viewers during primetime and earned 4.44 million viewers. “These exceptional numbers not only point to the success of the event and the popularity of Nashville as a destination but also to our optimism for recovery as we begin to truly get out from under COVID,” said Butch Spyridon, CEO of the Nashville Convention & Visitors Corp. “On top of the enormous economic activity that benefits the city, being able to promote Music City for five hours on network television is the kind of advertising opportunity we could never afford.” As previously announced, attendance was approximately 200,000 over the course of the night, according to NCVC estimates and the Metro Nashville Police Department. Attendees 11 and up were required to either submit a negative COVID test or could volunteer proof of vaccination to gain entry. The show at Bicentennial Capitol Mall State Park was anchored by headliners Dierks Bentley and Lady A, with additional mainstage guests including Ingrid Andress and BRELAND. The highlight was the Nashville Music Note Drop® at midnight, accompanied by fireworks and confetti. It was the 13th New Year’s Eve event for the city and fifth year at Bicentennial Capitol Mall State Park. There was no 2020 public event due to COVID-19. Other key highlights of Nashville’s Big Bash included the following:
As the pandemic has surged and waned, signs of a tourism rebound appear:
About The Nashville Convention & Visitors Corp The mission of the Nashville Convention & Visitors Corp is to maximize the economic contribution of the convention and tourism industry to the community by developing and marketing Nashville as a premier destination. Visit the NCVC’s website at www.visitmusiccity.com. Contact: questions@exhibitormagazine.com |
FIND IT - MARKETPLACE
|
|
||||||||||||||||||||||||||||
TOPICS Measurement & Budgeting Planning & Execution Marketing & Promotion Events & Venues Personal & Career Exhibits & Experiences International Exhibiting Resources for Rookies Research & Resources |
MAGAZINE Subscribe Today! Renew Subscription Update Address Digital Downloads Newsletters Advertise |
FIND-IT Exhibit & Display Producers Products & Services Supplier to Supplier All Companies Compare Get Listed |
EXHIBITORLIVE Sessions Certification Exhibit Hall Exhibit at the Show Registration |
ETRAK Sessions Certification F.A.Q. Registration |
EDUCATION WEEK Overview Sessions Hotel Registration |
CERTIFICATION The Program Steps to Certification Faculty and Staff Enroll in CTSM Submit Quiz Answers My CTSM |
AWARDS Sizzle Awards Exhibit Design Awards Portable/Modular Awards Corporate Event Awards Centers of Excellence |
NEWS Associations/Press Awards Company News International New Products People Shows & Events Venues & Destinations EXHIBITOR News |
||||||||||||||||||||
|