Convene Segments its Portfolio of Brands and Announces Conversion Plans for Four etc.venues Locations

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Convene Segments its Portfolio of Brands and Announces Conversion Plans for Four etc.venues Locations

1/23/2024
Following the acquisition of etc.venues in February of 2023, the newly-combined Convene portfolio of brands created the largest single provider of dedicated meeting and event venues in North America and the U.K.

Today, we are pleased to announce that we are segmenting our portfolio to create a stronger distinction between locations; Convene is a premium lifestyle brand best suited for large, highly experiential events, while etc.venues is an accessible lifestyle brand ideal for value-driven small meetings and corporate trainings. As part of this segmentation, 155 Bishopsgate and 133 Houndsditch in London and 810 Seventh Avenue and 360 Madison Avenue in New York City will become Convene-branded locations.

“The acquisition of etc.venues in early 2023 was a strategic move that allowed Convene to expand its ability to serve clients in more places and new ways. We are now thoughtfully and intentionally segmenting the recently-formed Convene portfolio of brands to better represent the two distinct offerings,” said James Frankis, vice president of product at Convene. “Various event types have different requirements and budgets therefore we want to empower our joint client base to more easily distinguish whether etc.venues or Convene is best suited for their needs.”

The Convene portfolio is designed to accommodate a wide range of meeting and event programming, serving as a partner, not just a place, for planners. With a hospitality focus across all brands, each offers a full-service experience inclusive of on-site catering, in-room AV and technology, and dedicated planning resources. The distinction between brands is as follows:

Convene

What’s Changing at Converted Locations

To align with the updated brand segmentation, 810 Seventh Avenue in New York City will be launching as a Convene location in February 2024, 155 Bishopsgate and 133 Houndsditch in London will be launching as Convene locations in April 2024, and 360 Madison Avenue in New York City will be launching as a Convene in late 2024. Changes to all four locations include signage updates and the addition of standard Convene offerings such as snack and beverage stations, office supplies in each meeting room, and toiletries in each bathroom. Additional location-specific changes are outlined below:

Convene

We look forward to partnering with you across our portfolio of brands for your next meeting or event! Learn more here.

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