Are you an event organiser looking for ways to sell tickets online?

Look no further! We’ve developed Seatlab to make things easy, hassle-free and cost-effective.

Gone are the days when people had to queue up for hours outside a box office or call a hotline to book their tickets. With just a few clicks, attendees can now purchase event tickets from the comfort of their own homes.

In this blog post, we will explore how you can sell your event tickets online by leveraging the Seatlab platform and discuss promotional strategies.

So, if you’re wondering how to sell tickets online for an upcoming event, keep reading!

Start selling tickets online today!

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Benefits of using a safe and reliable platform for selling tickets

Using a safe and reliable ticketing platform like Seatlab is crucial. Not only does it ensure secure transactions for both buyers and sellers, but it also offers several other benefits that can help event organisers reach a wider audience and increase ticket sales.

Safe and secure transactions

One of the most significant advantages of using Seatlab is the assurance of safe and secure transactions.

We use state-of-the-art security measures to protect sensitive information, such as credit card details, ensuring that buyers’ personal data remains confidential. This not only helps build trust between buyers and sellers but also ensures that the event runs smoothly without any payment issues or disputes.

Wide reach

We help event organisers reach a wider audience than traditional methods like paper tickets or word-of-mouth advertising. With the ability to create an online presence for your event, you can attract potential attendees from all over the world who may have never heard about your event otherwise. Use email campaigns, social media integration, and targeted advertising to help promote your event even further.

Real-time reporting and analytics

Our real-time reporting and analytics help organisers track sales and make informed decisions. These insights allow you to monitor ticket sales in real time, analyse attendee data, identify trends in purchasing behaviour, optimise pricing strategies, adjust marketing campaigns accordingly, and ultimately maximise revenue.

Reduced workload

Another pro is reduced workload for event organisers. The platform handles tasks like payment processing and ticket distribution so that you can focus on other aspects of planning the event itself. This not only saves time but also reduces stress levels by eliminating manual processes associated with traditional methods like paper tickets.

Best Practices for Successful Online Ticket Sales

Selling tickets online has become an essential part of event planning and management. With the increasing number of events happening every day, it’s crucial to have a reliable and user-friendly online ticketing platform that can help you sell tickets efficiently. In this article, we’ll discuss the best practices for successful online ticket sales.

Choose a Reliable Online Ticketing Platform for Your Event

When choosing an online ticketing platform, it’s essential to consider its reliability and reputation. You want a platform that is secure, easy to use and offers excellent customer support.

See what our customers are saying about us for yourself over on Capterra!

Make Sure Your Ticketing System Is User-Friendly and Easy to Navigate

Your ticketing system should be easy to navigate so that customers can quickly purchase tickets without any confusion or frustration. A well-designed ticketing system should have clear instructions on how to purchase tickets, including information about pricing, seating arrangements, and payment options.

It’s also important to ensure that your ticketing system is mobile-friendly since many people prefer using their smartphones when purchasing tickets online. Having a responsive design will make it easier for customers to access your website from any device they choose.

Offer Multiple Payment Options To Cater To Different Preferences

Offering multiple payment options can increase your chances of selling more tickets since customers may have different preferences. Accepting credit cards, PayPal, ApplePay, GooglePay or other digital wallets are some examples of payment methods you could offer.

It’s also important to note that some customers may prefer paying in instalments, so offering a payment plan option could be beneficial. This will allow customers to spread out the cost of their purchase over time and make it more affordable for them, a feature that’s built directly into the Seatlab ticketing platform.

Choose Seatlab as your ticketing platform

If you’re looking for a reliable and user-friendly ticketing platform, look no further than Seatlab! We’re one of the fastest-growing ticketing platforms in the UK.

With our customisable event pages, easy setup process, and lowest fees in the industry, it’s the perfect choice for anyone looking to sell tickets online.

Below is a rundown of our key features, but for a full list, click here.

Set Up Your Event Quickly and Easily

Another great feature of Seatlab is its simple setup process. Whether you’re organising a small local event or a large international conference, you can get started quickly and easily with Seatlab’s intuitive interface.

With features like “best available” seating suggestions and fully responsive design that works on any device or screen size, setting up your event has never been easier. And if you run into any issues along the way, our 5-star customer service team ensures that support is always just a click away.

Lowest Fees in the Industry

Perhaps one of the most compelling reasons to choose Seatlab as your ticketing platform is its low fees. Unlike some other platforms that charge high transaction fees or hidden costs, Seatlab offers transparent pricing that won’t eat into your profits.

In addition to its affordable pricing structure, Seatlab also offers a range of other features designed to help you save time and money. For example, the basket feature allows customers to purchase multiple tickets at once, while voucher codes and promotions can help to boost sales during slow periods.

Hosting and Security

Of course, security is always a top concern. With Seatlab, you can rest assured that your customers’ information is safe and secure thanks to SSL 3D payments with Stripe integration and session timeout management.

Our high-performance servers also ensure that your event page loads quickly and reliably, even during periods of high traffic. And, if you ever need assistance with hosting or security issues, Seatlab’s fully managed service support team is always available to help.

Customise Your Event Page with Seatlab

One of the key benefits of using Seatlab is that it allows you to customise your event page to match your brand’s look and feel. This means that you can create a unique and memorable experience for your attendees, which can help to increase engagement and drive sales.

With Seatlab’s interactive seat mapping and reservation system, you can also give your customers the ability to choose their own seats, which can be a major selling point for many events. Seatlab supports multiple ticket types, so you can offer different pricing options depending on the needs of your audience.

Utilising Email Marketing to Sell More Tickets

Email marketing is a powerful tool that can help you sell more tickets and reach your target audience directly. By offering free tickets or discounts through email promotions, you can incentivise your audience to purchase tickets and increase conversions.

Offering Free Tickets or Discounts

One of the most effective ways to encourage people to buy tickets is by offering them something for free. This could be an additional free ticket, a discount on their purchase, or even a VIP experience. By doing this, you’re not only giving people an incentive to buy tickets but also creating a sense of urgency around the event.

For example, if you’re promoting a concert for a popular band, you could offer a limited number of free tickets to the first 100 people who sign up for your email list. This will create excitement around the event and encourage people to act quickly before the offer expires.

Including a Clear Call-to-Action

Having a clear call-to-action (CTA) is crucial. A CTA is simply a button or link that prompts the reader to take action – in this case, purchasing tickets.

Your CTA should be prominently displayed in your email and clearly communicate what action you want your audience to take. If you’re promoting an upcoming basketball game, your CTA might say “Get Your Tickets Now” with a direct link to purchase tickets.

Direct Link to Purchase Tickets

Including a direct link to purchase tickets in your email can significantly increase conversions. By making it easy for people to buy tickets with just one click, you remove any barriers that might prevent them from completing their purchase.

Make sure that the link takes readers directly to the ticket-purchasing page without any additional steps involved. People are more likely to complete their purchases if the process is straightforward and hassle-free.

Cons of Email Marketing

While email marketing can be a great way to promote ticket sales, there are some cons to consider. For one, not everyone checks their email regularly or even has an email address. This means that you may miss out on potential customers who prefer other forms of media.

Some people may be hesitant to provide their email address due to concerns about spam or privacy. To combat this, it’s important to make it clear what people can expect when they sign up for your email list and how often they’ll receive emails from you.

Mastering the Art of Selling Event Tickets Online

Selling event tickets online can be a daunting task, but with the right strategies and tools, it can also be incredibly rewarding.

By choosing a reputable ticketing platform like Seatlab, you can rest assured that your customers’ data is protected and that you are providing them with a seamless purchasing experience.

It’s important to follow best practices such as creating compelling event pages, optimising your website for search engines (SEO), offering early bird discounts or promo codes, and leveraging social media channels to promote your events. By implementing these strategies effectively, you can increase visibility and drive more traffic to your ticket sales page.

Choose Seatlab as Your Ticketing Platform

Seatlab offers an all-in-one solution for online ticket sales that makes it easy for event organisers to create custom event pages, manage ticket inventory and pricing options, sell tickets securely through multiple payment gateways, track sales performance in real-time, and generate detailed reports.

With Seatlab’s user-friendly interface and robust features, you’ll be well on your way towards selling more tickets online in no time!

By implementing the tips and tricks discussed in this article, you can increase your chances of success.

So what are you waiting for? Book a demo and start selling more event tickets today with Seatlab!

Start selling tickets online today!

Schedule a 30-Minute product demo with an expert Q&A