25 Years of ‘SVU’: Five Ways NBC Uses Events to Keep Fans Tuned in
Event Marketer
NOVEMBER 25, 2024
“Law & Order: Special Victims Unit” has been on the air since 1999, but until recently, fans have mostly experienced a “one-way” relationship with the show. For the 25 th anniversary of “SVU” this year, NBC flipped the script and leaned into events to give back to the fandom and provide new avenues for connecting with the legacy IP. In March, the network transformed New York City’s Rockefeller Center into “ Olivia Benson Plaza ” for two days, paying homage to the iconic character portrayed b
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