IELA Invites Event Professionals to Globally Celebrate Global Exhibitions Day 2021 on Social Media with the #GED2021riseagain Campaign

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IELA Invites Event Professionals to Globally Celebrate Global Exhibitions Day 2021 on Social Media with the #GED2021riseagain Campaign

5/10/2021
Geneva, Switzerland – The international Exhibition Logistics Association (IELA) has been an avid supporter of GED over the past 6 years since the very first edition was announced. By celebrating the day with key messages & finding creative ways to engage the community worldwide, GED has developed into a strong tool giving power to leverage the industry, of particular importance as recovery is finally programmed following many months of being hard hit.

IELA personally ranks GED high on the list as THE annual event for the whole industry to create a common community experience. Its members profit from the opportunity to annually rethink their role as logistics service providers in the value chain by incorporating the GED key messages into the IELA value proposition.

Following the impact of the GED2020 campaign, it is with great pleasure that IELA presents GED2021 RISE AGAIN. Elizabeth Niehaus, IELA Executive Officer, explains in more depth “In our beloved industry, we have the power to unlock amazing opportunities. We have based our campaign on the fact that exhibitions have been in polar darkness over the past months. Our shows and vertical industries are now waiting for the sun to rise again.”

The sixth annual Global Exhibitions Day (GED) will take place on 2 June 2021. It recognises the important role that trade exhibitions play in driving economies throughout the world. From IELA, the International Exhibition Logistics Association, we invite all event professionals to join the #GED2021riseagain campaign explained in this video.

The spirit of the IELA 2021 campaign is very simple: on June 2nd all event professionals worldwide are welcomed to follow the sun rising and build a wave on social media, from first sunlight in the pacific to the last sunrise on the West coast in the Americas: take a photo and/or video with the sunrise featuring in the backdrop, explain in a short message why exhibitions will rise again including #GED2021 & #GED2021risesagain in the text and on June 2nd share it on social media at your local sunrise time and join the RISE AGAIN wave. In this way a wave of hope & confidence will spread over the Globe from west to east through all time zones.

Elizabeth emphasizes the importance of this year’s GED celebration for the industry by saying” This year is more important than ever in order to win government support for re-openings and support our advocacy efforts. UFI, all national associations, organisers, venue owners and services providers are working as a UNITED FRONT to make this happen. To celebrate together GED.”

So the message is clear: set the alarm, pull yourself out of bed, prepare a coffee or tea, go outside to enjoy the sunrise and wait! The best ideas rise up at the start of the day with the sun. GED is only one day, let’s make every minute count.

Learn more at https://www.iela.org/news/global-exhibitions-day/ged2021.html

All event professionals, included you as media of the industry, are invited to participate, in a 4-step action:

Download the #GED2021riseagain printable
Take your GED picture and/or video with the sun rising behind you.
Prepare your message, including #GED2021 & #GED2021risesagain, and explaining why exhibitions will rise again
Share it on social media on June 2nd at your local sunrise time to participate in the RISE AGAIN wave.

Please also tag IELA so we can witness your sunrise!

LinkedIn - IELA International Exhibition Logistics Association
Twitter - @IELAWORLD
Facebook - IELA International Exhibition Logistics Association
Instagram - @ielaassociation

In order to achieve this wave of hope & confidence spreading over the Globe from west to east through all time zones, we really need your support spreading the word, so the information reach all event professionals!

We look foward to seeing your local sunrise on GED2021 In this way a wave of hope & confidence will spread over the Globe from west to east through all time zones.

Learn more about IELA at https://www.iela.org.

Contact:
questions@exhibitormagazine.com