4 Forces Shaping Event Marketing in 2020

atEvent

But with bigger investments comes the need for smarter marketing. To come out on top in 2020, companies must be able to adapt quickly to legal and technological changes in the events landscape, as well as the evolution of the B2B buyer mentality. Event Industry Insights Event Marketin

2020 85

Top 2020 Event Conferences

Attendease

Needless to say, 2020 is set to be another bar-raising year for event management professionals. Here’s a complete round-up of the ten best event tech conferences that you should be excited for in 2020. Experiential Marketing Summit. C2 Montréal 2020.

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Be A Hashtag Hero With Our New Social Media Dashboard for Events & Conferences

Eventmobi

However, as content creation and distribution have become easier, it is still difficult for event planners, marketers, and social media managers to understand what content, channels, and influencers have the biggest impact on their events. Influencer Marketing.

2020 195

Promoting Events with Social Media in 2020

Attendease

In order to increase awareness of your events and boost ticket sales, it’s important to invest time and effort into social media marketing. Here are some easy tips on how to get started with social media marketing for events’ promotion.

2020 117

A Practical Guide to Measuring Event Success

3 in 5 marketers can't. Can you measure event ROI? Learn how with this free ROI model

How to Price Your Event: Guide to Strategies for 2020

GEVME

A properly planned pricing strategy takes into account the cost of the product, the amount of labour, the expenses made on advertising, trade margins and the market conditions, on the whole, are essential to zero down on the sale price. Not marketing your event enough.

2020 156

Gadgets And Tech In 2020: The Best Of CES

Endless Events

We’re starting off the week with the topic of gadgets and tech in 2020! And there is no better place to discuss gadgets and tech in 2020 than in the Event Tech Podcast. “Because, for example, I’m looking down the 2020 innovation awards.

2020 68

Marketing Predictions for 2020: Here’s What the Experts Say

EventBank Insights

That’s just some of the marketing challenges we’ve encountered over the past year. But to succeed in marketing, you always need to be forward-thinking. Here’s what the other marketers have to say will be the biggest marketing opportunity this 2020.

2020 106

#EventIcons 2020 Sneak Peek: New Year, New Content!

Endless Events

It’s time for an exciting #EventIcons 2020 sneak peek! And they are ready to give you an #EventIcons 2020 sneak peek to make sure we get your appetite running for what we have in store this new year. Lindsay Martin of Nifty Method Marketing & Events ( @lindsaythecmp ).

2020 68

CES 2020: Westworld Activation & What We Can Learn As Event Profs

Endless Events

So, did you have the chance to be present at CES 2020? And many of the news pieces that came out in regards to CES 2020 surrounded the same topic. Because after news broke about the Westworld activation at CES 2020, they just had to jump right into it.

2020 76

EventSource’s Mega List of 2020 GTA Wedding Shows and Open Houses

EventSource

As always, for your convenience, we’ve compiled a full list of the 2020 wedding shows and open houses that you’ll find in the coming months throughout the GTA. Date : January 10, 11 & 12 2020. Date : January 11, 2020. Date : January 12, 2020. Market.

2020 96

Make Email an Event Marketing a Priority in 2020: 3 Tips

ePly

Here are three tips for upping your email marketing game in 2020: marketing email marketingThe following blog post was originally published on 1/9/19, but updated on 1/8/20 for added value. Email is a powerful tool!

2020 62

How to Plan a Sustainable Event

GEVME

A general service contractor is responsible for installing and dismantling the event props such as stands and pillars, creating and hanging signage, banners and other marketing carousels, handling the material, providing furniture, booth stands etc. Strategizing your marketing campaign.

2020 156

What Meeting Trends We’ll Be Watching in 2020

PCMA Convene

The editors of Convene looked back over 2019, asking this question: What’s one meeting and event trend on my radar in 2020? Decisions like Shoptalk’s plan to feature an all-female speaker lineup in 2020 , before shifting to 50/50 male-female speaker parity in 2021, are not without controversy.

2020 80

Stay One Step Ahead With Bandsintown’s Emerging Artist Charts

Picatic by Eventbrite

Bandsintown's new Emerging Artists charts will help talent buyers discover which artists listeners are excited about — in their own markets. Music Artists and Talent Music Data Music Technology

2020 206

How to Promote Your Event in 2020

eventplanner

You can’t do anything these days without digital marketing and promotion. Being present on social media, interacting with people, creating gripping content, and running advertising or communication campaigns are all must-haves if you want to attract the r

2020 69

ISE 2020 demonstrates the strategic importance of AV

eventplanner

Here is an overview of some of the technologies driving market growth There are considerable grounds for optimism when the pro AV industry converges once again on Amsterdam in February.

2020 64

3 Noteworthy Trends for Event Strategists to Explore in 2020

Experient

A recent Forrester report caught our eye, as it touched on several business trends that will also impact the event strategists and the industry: PREDICTIONS 2020: On the Precipice of Far-Reaching Change. Shifting Our Gaze to 2020. Tech-driven innovation – that’s the mandate for 2020.

2020 52

2020 Event Strategy Guide

Attendease

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Event marketing automation.

2020 86

GEVME Reader’s Choice Best of 2019

GEVME

Some Thoughts on the State of Business Events 2020. It’s a series of blog posts written by our CEO Veemal Gungadin, where he shared some thoughts about the State of Business Events in 2020. Top Events for Event Planners to Look Forward to in 2020. Event Trends for 2019–2020.

2020 156

Reader’s Choice. Best of 2019

GEVME

Some Thoughts on the State of Business Events 2020. It’s a series of blog posts written by our CEO Veemal Gungadin, where he shared some thoughts about the State of Business Events in 2020. Top Events for Event Planners to Look Forward to in 2020. Event Trends for 2019–2020.

2020 156

[Webinar Recap] A Digital Marketer's Guide to Navigating CCPA

atEvent

Our last webinar, A Digital Marketer’s Guide to Navigating CCPA , provided companies with actionable advice and steps toward becoming CCPA compliant. Best Practices Event Marketing

2020 78

The Top Conferences to Attend in 2020

Aventri

This comprehensive list covers several key industries such as event management, marketing, technology, and finance, and will allow you to find the perfect events for you to attend in 2020 based on location, audience and more. Event Marketing featured

2020 52

2020 Event Marketing Trends: What Will The New Year Bring?

Endless Events

It’s time to dive deep into the world of 2020 event marketing trends! So today, we kickstart this series of episodes with 2020 event marketing trends. As event professionals, marketing is an enormous part of what we do.

2020 87

20 Trade Shows You Don’t Want To Miss in 2020

Ins'Tent

JCK Las Vegas | June 2 – June 5, 2020, | Las Vegas, NV. With over 2,300 vendors, 23,000 individual retailers, and 9,400 retail stores, if jewelry is your market, you definitely want to be a part of this. WWDMAGIC | February 5- February 7 2020 | Las Vegas, NV.

2020 52

Sending email marketing campaigns for your events, the easy way

Event Industry News

We want event organisers to have the best registration experience for themselves and their attendees and we offer the products that help them do this… including our email marketing solution, JET Connect. Event Technology Featured News Event Marketing Event Tech MarTech

2020 65

6 Valuable Insights That Helped Shape PCMA Convening Leaders 2020

Experient

As PCMA Convening Leaders 2020 kicks off in San Francisco, we got a behind-the-scenes look at the insights they are using to transform their conference. Mitch Cooper is the Content Marketing Manager for Experient.

2020 52

How to Build Your Buyers’ Trust with Event Marketing

Eventtia

Event Marketing Event ManagementCustomers don’t buy from people that they don’t trust and there’s plenty of evidence to prove it. A recent report from LinkedIn found that trust is the #1 factor in closing deals - above ROI and price.

2020 62

Event Tech Buyer’s Guide: Transform event experiences into sales & marketing insights

Event Industry News

Event Technology Featured News #eventtech Event Marketing Event Tech Event Tech Buyer's guide 2020 Jomablue marketingEvents are an incredibly rich environment in which to learn about the people who are important to your business. Unfortunately, due to limited capability to capture meaningful attendee data, many organisers only report a fraction of their event’s true value.

2020 40

Guest blog: How to evaluate exhibitions’ success?

Event Industry News

Badge scanning with zero engagement or relationship building defeats the point of face-to-face marketing. By Lee Ali, MD, Expo Stars. For years, badge scanning has been a common way to measure success at trade events and exhibitions.

2020 69

How to Run Events for Different Stages of the Buyer’s Journey

Eventtia

Event Marketing

2020 62

Guest blog: Equipping your event team for success

Event Industry News

By Cory Schmidt, head of marketing, Canto. How are events and broader sales & marketing teams using DAM? There’s one thing that unites everyone in the events industry: digital overload!

2020 77

PR agency, 52eight3, goes into new decade with a bang

Event Industry News

52eight3, the experienced tech, venue and supplier marketing and PR agency, has seen exciting growth in 2019 with the acquisition of several exciting new clients. Founder and director of 52eight3, Katie Morhen said: “We are incredibly excited about what 2020 has to hold for 52eight3.

2020 67

Social Media In Events: How It Impacts Us & The Industry

Endless Events

But to be honest, I have said this and I have a good friend who also does a lot of social media marketing, we both say if it wasn’t for our work we wouldn’t have social media. But honestly, it’s there for, let’s be honest, marketing purposes”, Will continues.

2020 88

15 Intimate Wedding Venues in Toronto Perfect for 100 Guests or Less

EventSource

All four of Balzac’s available cafes for rental features custom original antique furnishings, as well as carefully hand-picked artifacts from markets and auctions around the world.

2020 85

Deliver Sales Quality Event Leads with These 5 Pre-Event Tips

Attendease

According to a survey of B2B marketers, 83% of event marketers prioritize lead quality over quantity - which has been an increasing trend every year. Email Marketing.

2020 78

Vote for Event Tech Live in the Eventex Awards!

Event Industry News

Its vast audience comprises organisers, marketers, suppliers, agencies and investors. November 2020. Event Tech Live is up for Best B2B Event in the Eventex Awards’ People’s Choice category and needs your vote! VOTE FOR EVENT TECH LIVE HERE.

2020 69

Integra Planner launches new event management system for organisers

Event Industry News

Integra Planner’s, co-managing director, Martin Brophy MBE, said: “There are many event management platforms on the market that cover a wide range of applications from payments through to registration, even providing apps for attendees which is all possible within the Integra Planner platform also.

2020 64

Marketing Your Event in a Digital World

Event Leadership Institute

Depending on existing resources, event planners can avail themselves of a wide range of marketing channels for attendee acquisition. There are pros and cons associated with using non-traditional digital marketing tactics–even those built specifically for events. Smarticle.

2020 52

AEO Excellence Awards reveals Dara Ó Briain as 2020 host

Event Industry News

This year’s AEO Excellence Awards takes place on the 12 th June 2020, at Grosvenor House, Park Lane London. The event, which recognises and celebrates achievements from event organisers, venues and suppliers throughout the industry, is pleased to reveal Dara Ó Briain as its 2020 host. In an industry that continues to flourish, accounting for £5.4bn of GDP and 114,000 jobs, 2020 is set to be another busy year.

2020 40