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How to Design an Event Sponsorship Package


Event Sponsorship Package Basics. Sponsors are a crucial source of revenue for events, so make sure that you are able to offer competitive and valuable event sponsorship package options. The two most common ways to approach building event sponsorship packages are:

How to Create an Event Marketing Plan


For the development of an event business, you need a good marketing plan. The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again.

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How to Design an Event Sponsorship Package


Running an event is a costly experience. Even for small events, costs can ramp up quickly and out of budget if you are not prepared for issues that might pop up. With event costs rising every year, you will want to bring in revenue from as many channels as possible.

How to Secure Event Sponsorship


Sponsorships are the lifeline that keeps the events industry sustainable. An important aspect of event management is finding the right sponsors who can provide the right financial assistance needed to pull off a big event, in exchange for brand exposure.

3 Innovative Ideas From Collision 2019 to Improve Your Event Experience Design


Over the course of three days this May 2019, entrepreneurs, tech moguls, venture capitalists, and all sorts of other innovators from across the world gathered at the Enercare Centre in Toronto, Canada. How can you incorporate this into your event experience design?

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2019 Event Trends: Predictions from 23 Event Experts


Learn about the biggest event trends that will dominate the space in 2019 from experienced industry professionals. A recent report on 2019 event trends shows that events are more effective for achieving business goals than ever before. Values-based events.

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How Custom App Platforms can Streamline Enterprise-Level Event Management

Enterprise-grade events may have an array of objectives ranging from building connections to announcing an organizational achievement. The challenge is to cope with the hassles of managing the attendees, exhibitors, and the event as a whole. What is a custom event app platform?

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Best Event Management Software of 2019

Planning Pod

Summary: Learn about what event management software tools to look for. Evaluate features and read reviews of the top event planning apps. What is event management software? What are the benefits of event management software? Anywhere, anytime access to event details.

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Event Industry Technology Predictions for 2019

Expo Pass

Event Industry Technology Predictions for 2019. 2019 should be an exciting year for the event industry as new technologies and software systems continue to revolutionize the way in which processes are streamlined and sharped, ultimately resulting in greater ease of use and engagement.

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Eventsforce Brings Fast Check-In to EventLAB 2019 Visitors


Visiting EventLab 2019 this year? Hire Space has partnered with Eventsforce for the second consecutive year to provide registration, check-in and on-site management for the 1,000+ event organisers it is expecting to its flagship ‘EventLAB 2019’ show in London this month.

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2019 Marketing Conferences: The #1 Marketing Events Guide


Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. 2019 Marketing Conferences.

20 Virtual Event Ideas


Interested in hosting a virtual event? Keep reading to discover what virtual events are, why they're valuable, and 20 ideas to help you plan the best virtual event possible. Virtual events are on the rise. What is a Virtual Event? Event Marketing School.

How to Optimize Your Marketing Funnel with Events


Looking for ways to optimize your marketing funnel? Check out how events can play a leading role in your conversion strategy. Refining your messaging or marketing strategy is the name of the game as prospects covert or exit the different funnel stages. Events and the Funnel.

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12 Imaginative Events from Baidu


Learn how the Chinese tech giant, Baidu, uses different event types and experiential marketing campaigns to promote its web-based products and services. Create 2019. June 5, 2019. Your events give your company an amazing platform as well. VidCon US 2019.

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5 Quick Tech Tips to Upgrade Your Exhibitor Packages

Expo Pass

5 Quick Tech Tips to Upgrade Your Exhibitor Packages. (3 Technology changes constantly, so what better way to upgrade your event’s exhibitor packages than through tech? If not, check out how we are streamlining the event check-in and badge printing process.

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What’s In Your Event Tech Stack? Featuring Keith Johnston


In our continuing quest to pester event experts about where technology is taking the industry, we tracked down Keith Johnston , managing partner of i3 Events and publisher of the PlannerWire blog. Let’s talk tech. Build your dream event tech stack.

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Out of this world! New #eventtech allows you to take selfies from space!

Event Industry News

The brand-new technology uses satellite imagery to take photographs of different areas of the world, making it ideal to capture large outdoor events. Users download the app, select the event to which they are attending and receive instructions on where to be and when. Brand Events.

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10 Events That Generate Huge ROI


Maybe you're wondering, "Can events really generate positive ROI for my company?" Take a look at the 10 events listed below and learn valuable tips to supercharge the get-togethers your brand hosts. event marketing. The 10 events listed below are proof.

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Event Strategy: The 2019 Guide


Event organizing ain’t easy. In this guide you’ll find what you need to know about event strategy in 2019—from planning an event, to promoting an event and more! Event professionals have a million and one things on their plate. Planning the Event.

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10 Visionary Event Roadshow Examples


Check out these 10 incredible event roadshow ideas with real examples you can use to supercharge your traveling get-together. Event roadshows are growing in popularity in 2019. They're amazing event marketing tools. What's an Event Roadshow? Event Marketing

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Why More Marketing Agencies are Finding Value in Events

Expo Pass

Why More Marketing Agencies are Finding Value in Events. More and more marketing agencies are seeing the benefit of managing events for their clients. This has broadened their focus from branding events to monthly training courses and smaller networking meetings.

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Top 10 Most Popular Stories on Event Tech Talk


Want the lowdown on all things event technology? Event technology has fast become a critical aspect of all event planning activities over the last few years. Despite its importance, however, new research has found that only 48% of event planners see themselves as tech-savvy.

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Event Planning Guide 2019


What is event planning? Event Planning Guide. In this guide, we talk through a basic event planning template, what it means to be a planner, and how event management software can simplify your processes. What is Event Planning? Event Management is Event Planning.

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The Event Tech 12 – TagDigital Edition

Planner WIre

Most Event Marketers know what pay per click is but have no idea how it actually works… and that causes fear because nothing is worse than having to dive into the pool with blinders on… is it deep enough or am I going to squash my melon on the bottom of the pool. Event Technology

Top Event Agencies: The Ultimate Directory (2019)


Looking for an event or experiential marketing agency? We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the Event Marketing 2019 Report , events are the single-most effective marketing channel.

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12 Imaginative Events from The New York Times


Learn how the New York Times hosts amazing events that always keep audiences coming back for more! It's also a world-class event host. In this article, we'll explore 12 imaginative events from the New York Times and identify key takeaways from each. Event Marketing

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12 Imaginative Events and Conferences from Amazon


Amazon is a leader in the event space. The numbers are in: live, in-person events are critical to company success, according to 84% of Vice President and C-Level executives. Amazon, the online retail behemoth, clearly agrees and understands the power of event marketing.

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12 Imaginative Events from Intuit


Learn about Intuit’s event strategy and how you can improve your company's in-person and digital gatherings through these great examples. They also create some pretty amazing experiential marketing moments, some of which we'll dissect in this article. 12 Imaginative Events from Intuit.

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12 Imaginative Events from SAP


SAP has mastered experiential marketing and creative event production. Everyone knows that successful events are usually hosted in desirable venues and feature amazing, well-known speakers. But what else can your company do to push its event marketing game to the next level?

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How to Keep Track of Event Guest Lists with GEVME


Guest list tracking is an effective way to organise an event for customers and keep a record of its progress. About event guest lists. Why do you need to track your event guest list? An attendee list can become an event must-have for well-structured and faster event management.

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12 Imaginative Events from IBM


There's a lot to learn from these 12 highly influential IBM events! But did you know it's also an events powerhouse? In this article, we'll look at a collection of 12 events, brand activations, and experiential marketing campaigns from IBM. Think Gov 2019.

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12 Imaginative Events from Cisco


Cisco is a leader in the event space. Check out 12 of their best event examples and learn how to host better conferences, trainings, and seminars for your own company. Cisco is also a leader in the events space. It's pretty much everything an attendee could want out of an event!

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Event Heroes: How MozCon Creates an Active and Engaged Community


Each month we interview an events professional who is breaking the mold. This month we spoke with Danielle Launders—Community Events Manager at Moz—about building an engaged event community, setting event goals, event hacks, Spain and more. Event Management

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18 Attendease Features That Make National and Regional Event Management Easy


Watching an event unfold successfully is a bit like taking in the performance of a world-class ballet or an elite-level gymnast. Managers in charge of national and regional events know that it takes blood, sweat and tears to get an event to go off without a hitch.

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Automating Event Management Tasks: A to Z


Maybe more than any profession, events professionals are faced with a unique challenge: it’s called the “Invisible Workload.” Automating event management tasks. From event budgeting and venue sourcing, to post event-reporting—and everything in-between. Event Engagement.

Crucial Benefits of Lead Retrieval

Expo Logic

Companies that regularly host events or attend large conferences are always looking for ways to improve lead retrieval. Whenever you host an event, you want to get some value out of it, while also providing attendees with the best experience possible.

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Panic Mode – 5 Things to Consider if You Lose an Annual Sponsor

Expo Pass

Chances are if you are hosting an event, you plan to rely on sponsorship to generate a lion’s share of your revenue. For many successful events, this means offering a robust set of packages that will entice new and returning clients to sign on every year. Event Execution.

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How Event Technology Can Help Sustain Your Business Model


Event technology is increasingly seen as a key component of any organization’s tech stack. As the value of events grows, corporations are investing in event technology more than ever.

Agency Spotlight: Kemosabe

Event Industry News

Agency Spotlight, the latest addition to the Event Industry News site, profiles the top of the pyramid, the design and creativity behind brand activations, experiences, exhibition USPs and the greater live event model. 17 years on, Kemosabe still run all of their European marketing.

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How to Plan the Best Event in 10 Stress-Free Steps

Social Tables

Wondering how to plan an event? You start with just a vision and a budget, then you turn it into an event full of guests and moving parts. Depending on the type of event, tons of details are going to vary. Here we’ve rounded up those steps, along with plenty of tried and true tips for planning an event. Align on the event purpose with stakeholders. Determining that purpose begins by working with key stakeholders to figure out why the event needs to happen.

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