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IBTM World Set for a More Successful Show than 2019
11/22/2022
With less than a week to go until IBTM World, which will take place at Fira Barcelona from 29 November to 1 December, the organisers have reported that visitor registration and pre-scheduled appointment numbers have surpassed 2019, reflecting a solid return to global business for the industry.

The number of pre-scheduled appointments at the flagship Barcelona show, which will focus on culture creation as its theme, are already ahead of 2019 figures representing the highest number of appointments per attendee than ever before. This number will increase further as diaries are now open, allowing exhibitors to send invites to buyers. A total of 60,000 pre-scheduled meetings are confirmed to take place over the three-day event.

Visitor registration is tracking ahead of 2019 – and it is anticipated that there will be over 10,000 attendees at the show.

The three-day event is once again set to be truly global, with a total of 2,200 exhibitors attending from over 100 countries. In addition, there are 91% of the number of destinations that attended in 2019, making the IBTM World a truly global event experience.

More hotels are represented than in 2019, including Accor which will return after a long absence. IBTM World will welcome back Brazil, alongside its 20 stand partners, and Malaysia is returning after attending in 2021. Tokyo Convention & Visitor Bureau will attend with ten partners, including the Japan National Tourism Office and Kyoto Convention & Visitors Bureau, and will represent Japan which has recently reopened for business. New Zealand will have a significantly greater presence this year, and Bahrain has increased its participation to promote the new convention centre, Bahrain International Exhibition & Convention Centre. On the tech side, Stova will be launching their new brand alongside a number of new key tech exhibitors.

A total of 2,200 prestigious corporate, association and agency buyers are due to attend, including European Union of Medicine in Assurance and Social Security (EUMASS), Pfizer, COSMOPOLIS, International Stereoscopic Union, SAUDI Telecom Company, UNICEO (United Network of International Corporate Events Organisers), The British Pain Society, Maritz Global Events, Centers for Disease Control and Prevention, citigroup inc., and CWT Meetings & Events.

David Thompson, Event Director, IBTM World, comments: “The big numbers we are seeing ahead of this year’s show demonstrate that the industry is ready to do business again on a global scale. This year we have an invigorated show with exciting new formats, exclusive buyer programmes and experiences and interactive knowledge programme sessions. We look forward to bringing the whole world together for three days of meetings, inspiration and connections.”


About IBTM
IBTM is a world-leading showcase for the meetings and events industry with a portfolio of events and products offering business solutions across three continents. The portfolio includes IBTM World, IBTM Americas, IBTM Asia Pacific and IBTM Africa.

IBTM World, the leading global event for the meetings and events industry, is the must-attend three-day event for the worldwide meeting, incentives, conference and events industry. Thousands of meetings and events buyers, suppliers and international trade media visit Fira Barcelona every December for IBTM’s flagship show. Next event: Tuesday 29 November to Thursday 1 December 2022 at Fira Barcelona. www.ibtmworld.com

IBTM Americas, the leading event for the meetings and events industry in North America, Latin America, Europe and beyond, is the must-attend two-day event for the region’s meeting, incentives, conference and events industry.

IBTM Asia Pacific, the leading event for the meetings and events industry in Asia Pacific, is the must-attend two-day event for the region’s meeting, incentives, conference and events industry. Thousands of meetings and events buyers, suppliers and international trade media are expected to visit Marina Bay Sands in Singapore for the inaugural event.

About RX (Reed Exhibitions)
RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.rxglobal.com

RELX About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs over 33,000 people, of whom almost half are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. The market capitalisation is approximately £33bn, €39bn, $47bn.*
*Note: Current market capitalisation can be found at relx.com/investors


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