Picture this.
An attendee has their credit card out, and they’re all geared up to register for your event when suddenly, the page glitches, information fails to load, and, worst of all, the checkout redirects.
We’re here to tell you that event registration jitters are real, and there’s only one solution: upgrading to a reliable event registration software.
Event registration software should be reliable and have you covered from planning to post-event updates. Your event’s success depends on it.
As the world’s largest events marketplace, at Eventbrite, we know a thing or two about creating a successful event. We’ve worked with millions of event creators who can verify that seamless event registration software makes a world of difference to your ticket sales.
To help make your next event bigger and better, we’ve researched the top four most reliable event registration software options, based on value and price, so you can be sure you’re covered.
Our Picks for Event Registration Software
What to look for in event registration software
What to look for in event registration software
Choosing the right event registration can make all the difference when it comes to event promotion and selling tickets. These are the key factors to consider.
Ease of use for attendees
An event registration software should be intuitive, easy to navigate, and visually appealing. It should also allow organizers to create and manage multiple events with minimal effort.
💡Pro tip: Look for software with a design that leaves plenty of white space. If your landing page appears crammed and confusing, it can trigger cognitive overload and lead to abandoned carts.
Customization and branding
Partner with a software solution that allows you to customize your event page, tickets, and order form, like adding ‘required’ questions or other fields relevant to your audience and event.
💡Pro tip: Being able to customize your event listing, order form and tickets to match your branding, with live event photos and custom-made banners will increase your visibility and brand awareness.
Analytics and marketing tools
Real-time data that shows when people register for your event and where they’re coming from can help you track attendance rates and examine the return on investment (ROI). It can also help you direct your marketing to the right people, at the right time. You want your software to make it easy for you to market your event through different channels and to your specific community of followers.
💡Pro tip: Choose an event registration software that helps you optimize your marketing campaign with tools like A/B testing and smart audiences — this can boost your conversion rate optimization (CRO).
Integration with other tools
Effective event registration software should seamlessly integrate with other tools, such as social media platforms and email marketing software. You shouldn’t need to be a software engineer to be able to manage several platforms at once!
💡Pro tip: The average US adult spends 30 minutes on Facebook every day. Integrations with this and other popular platforms are essential if you want to promote your event on social media. They can also provide you with valuable insights on attendee behavior and engagement to help you plan your marketing efforts more effectively.
Scalability
An event software should be able to handle a sudden increase in registration numbers, without sacrificing performance. You don’t want an event registrations software that has trouble loading when you most need it — during attendee registration!
💡Pro tip: Pricing also influences scalability, so ensure it’s 100% transparent — even if you’re a small event creator selling 20 tickets, your event has the potential to grow, so you want to guarantee there’ll be no hidden fees when it does.
Security
Protecting attendee data is crucial — in 2022, over 422 million people were victims of data breaches in the US. An event registration software should use industry-standard security protocols and encryption, and be a PCI-compliant Merchant and Service Provider.
💡Pro tip: Check for a secure sockets layer (SSL) certification and analyze user reviews for signs of poor security, such as spam emails after ticket purchases.
The 4 best event registration software options
Each of our top four software options was selected based on how well it fared against the above criteria. These are the results.
1. Eventbrite
Eventbrite offers all-in-one event registration software that helps event creators with every aspect of their event, from event registration to marketing and ticket sales. The software streamlines event registration by utilizing modern technology like artificial intelligence, while providing a user-friendly and secure customer-experience.
1. Simple set-up process
Eventbrite allows you to get events up and running in a matter of minutes. You can also create event listings that double as event websites, making it easy for attendees to learn about your event and register.
Eventbrite also:
- Allows you to manage single events with multiple dates or set up recurring events
- Has a simple website design with clear registration instructions
- Offers flexible ticketing options and add-on features like VIP tickets and early-bird registration
Eventbrite simplifies creating event listings and managing registrations, even for event creators who host large events and festivals with hundreds of attendees, like Lightning in a Bottle. With Eventbrite’s registration software, they were able to grow ticket sales by 65% in 2 years and increase their conversion rate by 50%.
2. Customizable options
With Eventbrite, you can customize everything from the layout and design of your event page, to the information you gather from attendees on your event registration form.
Eventbrite also includes:
- Integrated Canva design tools
- Option to add up to 10 event photos and videos
- Customizable tickets
- Customizable registration time limits
- Features that allow you to add ‘required’ attendee questions
With Eventbrite, you can gather valuable information from attendees while also showcasing your brand identity. For example, Big Dub Festival uses bright and fun event listing thumbnails to draw in new attendees and create a uniform brand identity.
3. Secure and embedded checkouts
Eventbrite is a PCI-compliant Service Provider and is regularly audited by a Qualified Security Assessor, so you can ensure attendee data is always secure.
We also offer:
- Embedded checkouts on social media platforms or your event website for on-page ticket sales
- Multiple payment providers as well as mobile-friendly options like, Apple Pay and Google Pay
- Flexible payment options for event creators, like payouts before your event
- QR codes for event registration with embedded checkouts
4. Marketing and automations
Eventbrite simplifies event marketing thanks to its wide range of marketing features, tools and automations. For starters, your registered attendees will receive automated email reminders, keeping them informed and increasing turnout.
With Eventbrite you can also:
- Set up Eventbrite ads
- Use email marketing with up to 10,000 daily sends
- Use pixels for conversion tracking
- Integrate with social media and email automation platforms
- Automate workflows
- Use AI to create content
Eventbrite keeps attendees informed and helps convert warm traffic into ticket sales.
5. Real-time data insights
Eventbrite doesn’t just help with event registration and marketing, it also helps you find your target audience so you can create marketing that resonates with them. The software breaks down complex data into actionable insights, empowering you with a clear understanding of how to move forward.
Eventbrite allows you to:
- Use the Eventbrite Organizer App to monitor real-time event registrations and event data, like check-in numbers
- Optimize your advertising budget spend on social media
- Segment your audience into groups with its add to Facebook tool
- Perform and analyze the results from A/B audience testing
With these insights, every cent you invest in marketing will be money well spent.
Cost
Eventbrite has a reliable and transparent approach to pricing, and offers the best value.
Pricing options:
Free for up to 25 event tickets:
- Send up to 250 marketing emails a day
- Full access to event ticketing and marketing tools
Flex (pay as you go) starting a $9.99 per event:
- Access pay from your ticket sales whenever you want with no upfront costs
- Pay as you go for larger events
Pro (subscribe and save) starting at $29 per month:
- Send up to 10,000 marketing emails a day
- Host an unlimited number of events
Premium (custom) dependent on the size and complexity of events:
- 1:1 consultations with event experts
- Custom ticket fees
- Customized onboarding and implementation services
See why Eventbrite is the number one pick
There are no upfront or hidden fees — so you can choose the right payment plan for your event capacity and needs.
2. Eventify
Eventify is an end-to-end management tool that focuses on in-person and virtual B2B events.
With Eventify, you can:
- Create attendee waitlists
- Make coupons and discounts
- Use a two-step checkout process
Cost
Eventify operates on a no-contract basis. This payment structure offers flexibility. However it can become very costly very quickly when hosting larger events.
Here’s how it works:
- $1 per ticket for paid events
- $0 per ticket for free or open-source events
💡What to keep in mind: Eventify is geared towards in-person and virtual B2B events and conferences. For event creators looking to host parties, festivals, or live music shows, it might not be the best option.
3. Accelevents
Accelevents is a versatile event registration software that allows you to create various pricing tiers for your attendees.
It includes:
- Mobile app check-ins
- 24/7 live support
- Customizable event page
Cost
Accelevent offers all-inclusive software packages for an unlimited number of events.
Packages include:
- Professional (up to 500 registrants): starting from $5,000
- Business (up to 2,00 registrants): starting from $12,000
- Enterprise (up to 10,000 registrants): custom price
💡What to keep in mind: Accelevents is better suited for advanced event professionals like event planners. Smaller, community-driven event creators may find that the software lacks affordable options.
4. Ticket Tailor
Ticket Tailor is an event registration software specializing in both online and in-person events.
The software offers:
- Recurring event feature
- Password protected tickets
- Customizable checkout forms
Cost
Ticket Tailor’s payment options are based on a price-per-ticket model. While this works well for event creators who know exactly how many attendees to expect, it can leave organizers with unexpected costs or gaps in ticket availability if numbers exceed projections.
Ticket Tailor offers:
- Free option: for all free events
- Pre-pay (purchase credits in advance): starting at $0.26 (per ticket)
- Pay as you go: starting at $0.65 (per ticket)
💡What to keep in mind: Ticket Tailor works on a commission-based system, where they take a percentage of each ticket sold. This means that the more tickets you sell — the more money you give the platform.
Start using the best event registration software today
Choosing the best event registration software in 2024 is no easy task.
Sure, there are plenty of options to choose from. But as you know, that doesn’t guarantee quality.
Any of our top four picks will help you level up your event registration. However, if you’re looking for a reliable, easy-to-use and comprehensive event registration software that can also help with your end-to-end event management, then give Eventbrite a go.
Eventbrite helps you to create custom event pages and URLs, allows you to sell tickets directly through social media, and include custom order forms to make your event registration process as simple as possible.
That’s why Eventbrite was voted the number one most innovative company in the live events space in 2023.
