Attendees are craving much more than education sessions and networking receptions. As event organizers try to cook up a recipe for elevated engagement, the key is finding a place that can lay the foundation for a truly immersive experience. Brand USA scoured the country for best-in-class immersive environments. Here are five destinations that can redefine your next event.
5 Ways to Plan Life Sciences Events for the Tech-Driven Age
Life sciences events are more important than ever as face-to-face meetings return in force. Here’s how event planners can keep pace with rapid change in the industry, take advantage of accelerating tech innovation, and support the professionals tackling the top health challenges of the day.
Destination Brief: No Sales Tax in Portland Leads To Hero Event Experiences
Event planners face the challenge of creating ever more immersive and exciting event experiences but on a tighter budget. Portland’s zero sales tax, outside-the-box thinking, thriving foodie culture, and varied event venues are helping them to answer the call.
How Compression is Reshaping the Meetings Industry
The number of potential dates to host meetings and conferences has shrunk making it difficult for budget-conscious groups to compete for peak days. In addition, there are compression issues for space that groups must contend with.
New Bureau Launches to Meet High Demand for AI Speakers
Keynote speakers with expertise in artificial intelligence are in high demand as organizations embrace the new technology. One emerging speakers bureau is crafting bespoke sessions to meet client objectives.
The New Age of Data-Driven Event Strategies
In the quest to navigate the event data deluge, the real challenge lies in separating insightful narratives from mere numbers. It's the human touch—crafting memorable experiences and compelling stories—that will ultimately define the success of events in the data-driven age.
Why Pipeline Is the Ultimate Goal of Building Communities
Sales pipeline and community engagement aren't inherently at odds. When the balance is right, companies can successfully foster, support and monetize communities that positively affect their profits.