How to master beer sponsorship for events – Heineken + Coachella style
Eventory
FEBRUARY 12, 2019
Heineken, one of the key players of the brewing industry, placed a bet on event marketing and implemented a master plan of beer sponsorship at Coachella Festival. Why alcohol sponsorship for events like Coachella is the perfect fit for marketing to a wide Millennial audience. The cooperation dates back to 2002. How did it go?
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