5 Ways to Engage Millennials at Your Next Event


If I had a dollar for every time a Gen Xer heckled me for wearing ripped jeans, I’d have enough money to buy a house and enjoy avocado toast. All jokes aside, it’s no secret that Millennials are inherently different from their Generation X counterparts. Things that entertain us Millennials (think Starbucks, avocados, pumpkin patch photo shoots), may not interest Gen Xers — and that’s ok. Where the trouble lies in our varying interests is how to engage the two at the same time.

2017 178

Why I Loved Being an Event Planner


“ Event planner ” can be such an all-encompassing title that can be applied to so many sectors, leaving a person with countless opportunities to fall in love with the job. As a past event planner myself, I can imagine the euphoric feeling big event planners must have experienced after planning amazing, large-scale events like the Olympics, the Super Bowl, Carnival in Brazil, TED Conferences and more. For us smaller-scale event planners, we also experience post-event euphoria.

2018 159

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Benefits of Launching Your Event App Way Before the Event


The phrase, ‘the early bird catches the worm’, couldn’t be more applicable to event apps. Essentially, the earlier you launch your event app, the better. However, this isn’t usually the case. Many event apps get left to the last minute as there are a million other things on an event profs mind leading up to the day of the event.

Stress Relief at Work for Office-Bound Event Planners


Event planners are basically busy—and stressed out— all year round. And although we would love to go to the spa or spend a weekend with a good TV show, it’s not always possible to devote a lot of time to de-stressing. Especially if you’re in the office for a while, it can be hard for a corporate event planner to step away from the desk and mentally reset.

2017 157

Payment Optimization & PCI Solutions: Combining Offense and Defense With a Single Provider

Speaker: P. Andrew Sjogren, Sr. Product Marketing Manager at Very Good Security and Matt Doka, Co-Founder and CTO of Fivestars

In this webinar, our esteemed panelists will discuss using Zero Data as the defense and payment optimization as the offense. A startup will have a well-rounded security approach that enables them to get to market sooner, grow their business faster, and minimize costs for both security and compliance.

Conference Name Badges Four Ways


Name badges are an essential part of conferences, larger meetings—and sometimes even smaller meetings. Corporate events and conferences benefits especially from name badges because they’re a good way to break the ice between attendees. Typically they’ll have some basic vital information—name tag essentials include the attendee’s name and the company where they’re employed. But when it comes down to it, name badges are pretty standard.

2018 151

Start Driving Engagement Before Your Event


This post was originally posted on October 26, 2016. It has been edited for updates and accuracy. The show floor is no longer the only place where attendees can and should be inspired to engage. The new attendee experience is all about creating content and moments tailored to individual interests that compel attendees to engage. And that means opening up your event to include participation during, post, and pre-event.

2018 145

5 Reasons Event Planners Should Use Real Time Response Technology


This blog was originally published on January 8, 2014. It has been edited for updates and accuracy. The New Year often brings new goals and ambitions for many people, and event planners are no exception. New year, new event budget, right? This year, up the ante and make your events even better and more valuable than ever. A great way to do this is adding real time response technology to your events, which is an easy process because of QuickMobile and Lumi’s partnership.

2017 143

The Do’s and Don’ts of Event Apps


Planning an event is extremely time-consuming and stressful. Because of this, sometimes the last thing on a meeting and event planner’s mind is event apps. This short list of event app do’s and don’ts should make creating your event app easier. DO: Plan ahead which features you want. When building your event app, you get the option of choosing which features you’d like to include. You can choose as many, or as little, as you’d like.

How to Host Conferences at Unique Venues


This blog contains one main point of advice: be prepared for the unexpected. What does this mean? When hosting conferences on cruise ships or other unique venues , one has to bear in mind that the daily things we take for granted are likely not going to be available to you. On cruise ships, you don’t have it unless you remembered to pack it for the meeting. The planner/conference host needs to be sure that they have covered all their bases and prepared for any and all situations.

2018 136

Dive Into Your Inventory Data (and Add Substantial Profits to Your Bottom Line)

Speaker: Ian Foster, Sculpture Hospitality Regional Director West Coast

In this seminar, Ian Foster will discuss the basics of inventory management, including tips on how to get inventory right and how to evaluate your food and pour costs. Ian will examine the best ordering practices from our clients. Finally, he’ll share some case studies showing how well designed inventory control can uncover hidden losses from over-pouring and lost sales that will result in several thousand dollars of extra profit every month.

The New Way to Visualize your Event ROI


This blog was originally published on April 17, 2014. It has been updated for accuracy. There’s no question that mobile event apps have become an integral part of today’s event experience. But with the proliferation of event apps comes an entirely new challenge for meeting professionals: how to make sense of all the data provided by the app’s analytics.

2017 139

15 Ways to Use Beacons to Support the Event Experience


After winning “ Best Use of Wireless Technology ” at the Event Tech Awards, we thought we would share some interesting use cases for beacons technology that we have seen at meetings and events. Sure we could talk about heat mapping and traffic flows, but in this post we want to focus on some innovative ways to use beacons in support of the event experience. How Beacons Work.

2017 138

What is Attendee Experience?


Attendee experience is one of those industry terms that make sense to us internally—but might require a bit of explanation to anyone who isn’t in the events industry. Especially because it’s used so often. We like to talk about the New Attendee Experience , how this or that impacts attendee experience, and how to measure our event’s influence on attendee experience. But what is attendee experience? How do we as an industry actually define it?

2018 135

4 Team Building Ideas for Corporate Events


I don’t know about you, but I really like team building exercises. My experiences with them have run the gamut from heart pounding (an escape room ‘heist’ that involved real motion sensors and alarms), to delicious (an Iron Chef cooking challenge) to kind of unfortunate (beach side handball… barnacles are sharp). I haven’t yet done the same activity twice. Some of these have been more effective than others. Looking at you, failed boat trip that ended in a Coast Guard tow.

Maximize Your Profit Margins

Speaker: Shawn Imbeault and Geoff Loukes, Sculpture Hospitality

In the past year, we've learned that maximizing margins can determine whether your restaurant stays afloat when times get hard. Join Shawn Limbeault and Geoff Loukes, in this master class that will take you through the best practices of maximizing your margins, From FOH to BOH.

4 Secrets to Better Attendee Management


The overall success of an event depends on many working parts. But perhaps the biggest indicator of a successful event can be measured by the attendees’ experience. While you can easily gauge how attendees feel about your event, the trouble lies in ensuring the experience is actually a positive one. The key to creating a good attendee experience is attendee management. Below are 4 secrets to better attendee management: 1. Keep attendees informed at all stages.

6 Keys to Creating a Foolproof Event Strategy


There is a myriad of factors that go into planning an event. Because of all the different variables, event planner’s jobs can be completely different from one event to the next. This makes planning an event beyond stressful – you just never know what you’re going to get from day to day. However, in working with various event profs, we’ve put together this foolproof event strategy that works for every event. Below are our 6 keys to creating a foolproof event strategy: 1.

2018 133

The Benefits of Networking for Event Planners


The PCMA’s mission is to provide networking opportunities through education and events. Vancouver’s local chapter, Canada West, hosted PCMA Spark on October the 18th this year in support of those activities. PCMA Spark was a half-day conference that the planners hoped to be the beginning of an annual legacy event. Creating Community with Purposeful Event Design. One of the sessions during the conference had been Tahira Endean ’s talk on purposeful event design.

2017 131

6 Habits of Successful Event Profs


It’s no secret event profs have a tough job. It takes a lot of patience, organization and perseverance to be successful in this role. Beyond that, however, are 6 essentials habits event profs pick up to be successful. Plan and set goals. Successful event profs begin their day by setting goals for themselves for that day and planning how to achieve them.

2017 133

Restaurant Management Masterclass

Speaker: Harlan Scott, Founder of Harlan Scott Hospitality and Industry Restaurant

Due first to necessary staffing cuts, extreme safety protocols, and now the need to rehire against outsized government stimulus, unemployment benefits and wage requirements, managing and staffing have become the most urgent conversation in restaurants today. This, adding on to the lynch-pin management style restaurants often have, has made restaurant cultures more vulnerable and volatile than ever. If your restaurant is suffering from cut staff, low morale, or ineffective training, you've come to the right place. Join Harlan Scott of Harlan Scott Hospitality, learn how to get back in control of your restaurant and your operation back on autopilot.

3 Event Tech Headaches Every Event Planner Dreads


Event planners are under crazy amounts of pressure before, during and right after an event. In an ideal world, everything during the event planning process and the event itself will run smoothly with no glitches. But we know that isn’t always the case. Sometimes issues arise, causing major headaches — specifically with event tech. Below are three common event tech headaches, and how an event app can solve them: Headache 1 – Learning new technology.

2017 133

4 Ways Event Apps Improve Attendee Engagement


Imagine the scene: an event with dozens of sullen acquaintances staring down at their drinks quietly. Eyes make contact here and there briefly but quickly avert their gaze. In another scenario, attendees are sitting in sessions barely looking at the speaker, instead appear to be playing games on their phones or dozing off. Is this the event of your dreams? Or do you want a connection between attendees – networking, conversation, a demonstrated passion?

4 of the Best Event Names in History


Excuse the superlative, but literally the hardest part of creating anything—whether it’s planning events, world building for a novel, or, yes, blog writing—is coming up with the perfect name. When it comes to the name of your event, you want it to carry the tone of the actual event, as well as give a sense of what exactly the event is. As a bonus, it should be catchy or easy to remember, to help stay top of mind for attendees.

2017 122

An Event Planner’s Christmas


‘Twas the night before Christmas. And all through the meeting. Not an attendee was complaining. Not even about seating. The Attendees they nestled. All snug in their sessions. While the speakers were vesseled. in learning, making impressions. The planners in green rooms were done with their dread. When at the door a staffer poked in their head. “Then presenter is missing, he seems to have flown. out of the city, and our problems have grown!”

2017 119

A Masterclass in Restaurant Digital Transformation

Speaker: Jay Coldren, Alex Barrow, and Greer Kimsey, Street Sense Team

Behaviorists say it takes 21 days to solidify a habit. 365 days of quarantine later, it's safe to say that our customers will be keeping some quarantine habits. At the center of these habits is the digital world: online ordering, advertising, booking, reviewing, etc. It will become essential for restaurants to create omni-channel experiences for customers, and to market them effectively. Join Jay Coldren and his team in this masterclass to learn the tactics for dominating the digital restaurant sphere.

PCMA Spark/s Conversation for Tech-Savvy Event Planners


Register for PCMA Spark here. The PCMA’s Canada West chapter has organized a half-day education and networking event, the first of its kind and, hopefully, the first in a long line of legacy events. The half-day conference will bring together event planning and event technology professionals along the likes of Tahira Endean , Roger Haskett , Shannon Desouza , and QuickMobile’s own Jason Philipchuk , to share their expertise.

2017 122

The Post-Event Survey Questions Guide


The post-event survey is one of the most important places where an event planner can collect information. While the pre-event polls are all about driving engagement and readying attendees for the event itself, post-event surveys are for an event planner’s benefit. Immediately post-event, attendees are finished with their networking and sessions—but everything is still fresh on their minds. This is a crucial time for planners.

2018 111

Ask These Questions to Determine if You Need an Event App


You’ve probably attended an event in recent years that had an event app , or planned to include an app at your event. Within the last few years, we’ve seen the shift from event apps being a ‘wow factor’ to an expectation. However, it still may not be a necessity at your particular event. So how can you decide if you need an event app? Below are 6 questions you can ask yourself to determine if you need an event app: 1. Do your attendees use smartphones/devices?

2018 111

Creative Ways Meeting Planners Used Event Spaces


From the speakers to the food, there is a lot that goes into an event to contribute to its success. While there are many factors that make an event successful, perhaps the most important one is the event space. Choosing the right event space can make or break your event. Here are 4 examples of how event planners have utilized an event space to their advantage: 1. Unbounce CTA Conference. The Unbounce CTA Conference was held at a theatre, as opposed to the usual convention center.

2018 109

Restrictions Into Opportunities: How to Make Your Restaurant Succeed

Speaker: Patrick Cottrell and Joe English

Whether your state allows outdoor dining, takeout only, or a little bit of both, we're here to help. Join Patrick Cottrell and Joe English from Sculpture Hospitality, for a webinar on Jan. 26th, and get your restaurant to thrive in face of pandemic restrictions

The Top 3 Event App Mistakes


We all know there are a million moving parts to every event. And sure, the pressure of having things go exactly right on the day of the event is enormous. Despite a generally-amazing attention to detail, many event planners make some common mistakes when providing an event app for their attendees. This post will identify the top three errors and serve up some ideas on how to avoid them.

How Mobile Apps Make Meeting Planners Better


This blog was originally published on April 27, 2015. It has been edited for updates and accuracy. Proving the value of meetings and events is often the single most difficult challenge faced by meeting planners. From venue rental to accommodations, travel to food, they can be immensely expensive undertakings. It’s pretty much a guarantee that someone somewhere is going to ask: “ was it worth it?

2017 114

Why Your Incentive Trip Needs a Mobile App


Incentives in the workplace are arguably one of the biggest motivators for employees, with many organizations putting emphasis on travel as the reward. In fact, according to the Incentive Research Foundation , 38% of all U.S. firms over one million dollars in revenue use incentive travel to motivate employees and partners. In addition, incentive travel is the most sought after reward among employees, beating out cash.

2018 105

Why Santa is the Ultimate Event Planner & What You can Learn


Event planners work hard all year, and it’s no secret they have very busy, stressful jobs. But for one event planner in particular, the holiday season is the busiest time of year. While everyone else is taking time off work to relax and spend time with family, one event planner is working tirelessly to pull off the biggest event of the year. This event takes place on one universal day and spans across the globe with billions of attendees.

2017 111

Effortlessly Interact with an Entire Audience from Any Location

1,000 Participants. 75 Locations. 1 Solution.

5 Ways You Can use Live Polls at Your Next Event


It’s becoming more important for attendees to feel like they are involved in an event, rather than just an audience. They want to be active participants and have a say in how the event will go. Using live polls is a great way to achieve this by engaging attendees and asking for their valuable feedback. Below are 5 ways you can use live polls at your next event: 1. Collect real-time feedback.

2017 114

It’s Time for Your Enterprise Meetings to Go Mobile


This blog was originally published on Sept. 3, 2014. It has been edited for updates and accuracy. A few years ago, Ted Schadler, VP & Principal Analyst at Forrester Research shared a powerful statement: “This is the biggest technology-driven shift we’ve ever seen.” ” When he made this statement, Schadler was referring to the impact of mobile technology on the modern workspace, and modern culture as a whole.

2017 115

3 Gamification Examples to Inspire Your Next Event


At an event, the disengaged attendee is an event planner’s worst enemy. If you’re looking for a way to get attendees to pay attention and participate at your event, gamification could be the perfect way to make sure your attendees are taking part in the proceedings. While gamification isn’t new to the industry, it can be confusing to design, and difficult to find a vendor who has the experience to help integrate it fully into an event.

2017 111

3 Things Gen Xers Need to Know About Engaging Millennials


My Millennial colleague keeps showing up to work wearing ripped jeans. Not something I, or most other Gen-Xers, would make as a work-attire choice first thing in the morning, and it makes me deliberate on how differently the generations approach life in general. If you are building an attendee experience and you are stuck on how to keep those bare-kneed Millennials engaged, here are three things you need to know; 1. Millennials have an uncanny need to be connected.

2017 111

5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!