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Designing Event Experiences Using the Sports Playbook
Experient
OCTOBER 17, 2019
What if I told you to treat your guests like sports fans? What if you used some of the same elements sports teams use when designing event experiences?
Experient
Adventure is Out There: The Life of a Strategic Account Management Director
Experient
AUGUST 6, 2019
When most people find a job they love, working alongside people they truly care about, they feel settled and they’re not going anywhere. For Karla Bauman, however, that means it’s time to find a new, exciting challenge.
Trending Sources
The Smallest Details Can Bring Out the True Flavor of Your Event
Experient
OCTOBER 9, 2019
Johnny Cupcake’s recipe for success breaks the mold, but it’s a great case study for events searching for new ways to “surprise and delight” their guests. Johnny Earle (his actual last name), isn’t an event strategist. And even though his name may suggest so, he’s not even a baker.
Hacks for Growing Your Event Attendance [Podcast]
Experient
JULY 18, 2019
You’d be surprised how many event strategists aren’t using the basics to prepare each year. Are you doing what is necessary to ensure you’re growing your event attendance.
A Practical Guide to Measuring Event Success
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Can you measure event ROI? 3 in 5 marketers can't. Learn how with this free ROI model.
Generational Blending: An Event Attendance Growth Strategy to Seize
Experient
JUNE 20, 2019
Post authored by Donna Kastner, Founder of Retirepreneur. Tribalization (aka “Take Me to My Peeps”) has ruled supreme at many events. And let’s face it – our brains are hard-wired to prefer mingling with like-minded people.
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The “Why” Is the Most Important Aspect Of Event Design
Experient
JUNE 17, 2019
Post authored by Jeff Fugate, SVP Sales and Marketing. There is a core truth that we may sometimes forget: people come to your events for their own reasons, not yours.
Creative Problem-Solving and Innovation: The Life of an Event Project Manager
Experient
JUNE 4, 2019
If you described the role of an event project manager as “busy,” you may just win the award for Understatement of the Year. Busy” doesn’t even scratch the surface.
Event Risk Mitigation: Your Path To Becoming an Event Planning Hero
Experient
AUGUST 21, 2019
Post authored by Sarah Hill, Content Writer at Seven Events, Ltd. As any experienced event management agency will tell you, the safety and comfort of your guests needs to be a top priority at all times.
Implementing Experience Design in Small, Yet Powerful Ways
Experient
MAY 16, 2019
Post authored by Jennifer George Lion, CMP, PMP. The term “experience design” is thrown around a lot in the meetings and events industry. But does everyone who uses it truly understand how to apply the concept to their events? I want to demystify this term for many of you.
Effortlessly Interact with an Entire Audience from Any Location
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1,000 Participants. 75 Locations. 1 Solution.
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‘A Group of Hippies’ Took an MAGFest From 200 Guests to 23,000
Experient
MAY 28, 2019
MAGFest started as a small music and gaming festival, but has leveled up its attendance dramatically.
9 Standout Keynote Speakers to Watch
Experient
MAY 23, 2019
Post authored by Donna Kastner, Founder of Retirepreneur. Booking keynote speakers is a high-impact event decision that’s loaded with risk. Hire a superstar and attendees will be raving for months to come. Hire a dud and some may never come back.
Orchestrated Serendipity as an Event Engagement Catalyst
Experient
OCTOBER 2, 2019
Post authored by Donna Kastner, Founder of Retirepreneur. Marriott and the PCMA Foundation joined forces, along with Fahrenheit 212, to update research on top trends impacting meetings and events.
Why the Over-50 Crowd Still Matters for Events
Experient
APRIL 25, 2019
Post authored by Donna Kastner, Founder of Retirepreneur. Have you noticed a demographic shift happening at professional conferences? You might not think the over-50 crowd still matters for events anymore. Oh… but they do.
Use Event Sponsorships To Stretch Your Budget Dollars Further
Experient
MAY 8, 2019
The search for innovative ways to reduce your event’s costs and increase revenue is not a new concept. Neither is the use of event sponsorships to achieve these goals. The big question is: HOW?
3 Tips to Boost Your Event Content on Social Media
Experient
APRIL 2, 2019
Post authored by Emily Richmond, Social Media Marketing Specialist. You grew up with social media, so it must come easy to you, right?”. As a millennial, I get this question a lot. I was in middle school when Myspace was popular.
Prioritizing Event Security in Uncertain Times
Experient
AUGUST 15, 2019
It only takes a few minutes of perusing news headlines to grasp how important event security is in this day and age.
Event Magic Happens at the Intersection of Data St. and Design Ave.
Experient
MARCH 25, 2019
Post authored by Jeff Fugate, Senior Vice President of Sales and Marketing. Do you believe in magic? There are many ways to define magic. Here are a few entries I found on Webster’s online: The use of means (such as charms or spells) believed to have supernatural power over natural forces.
Talk Triggers: Boosting Word of Mouth for Your Events
Experient
MARCH 5, 2019
Post authored by Donna Kastner, Founder of Retirepreneur. Same is lame.”. So says Jay Baer in his latest bestseller, co-written with Daniel Lemin, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth.
How We Created an Exclusive Event That Was Curated With Intention
Experient
SEPTEMBER 18, 2019
Post authored by Lynn Wirch, Director of Operations, Live Events. Imagine a scenario where you put some of the biggest players across your industry in the same room, working together to consider the evolution of their sport, creating new ideas and solving some their greatest challenges.
Crazy and Fulfilling: The Life of a Meeting and Event Manager
Experient
JANUARY 17, 2019
It’s no secret that the life of a meeting and event manager is stressful and challenging. But for all the frustration and aggravation it can cause, it can also be one of the most rewarding career paths you could imagine.
Getting the Most Out of Mentorship
Experient
JULY 24, 2019
The concept of mentorship sounds great to many, but creating a program that builds a strong relationship between the mentor and mentee is vital.
Experience Design and the Importance of Drinking Your ‘Own Champagne’
Experient
APRIL 22, 2019
Talking about how experience design transforms events is one thing. Actually applying those principles to your own event is even more challenging, but also more rewarding. Let’s face it: the term experience design is thrown around a lot.
Event ROI: How Mighty Is Your Event Online Community?
Experient
SEPTEMBER 5, 2019
Post authored by Donna Kastner, Founder of Retirepreneur. The investment to design remarkable live event experiences is steep and getting steeper – not to mention the countless hours (and dollars) spent in hopes of acquiring new attendees.
When Attendees Have Options, Why Should They Choose You?
Experient
JUNE 27, 2019
Chances are good that your event is not the only one of its kind. That means your potential attendees may have to pick your event or another, which also means someone wins and someone loses. What goes into this decision-making process of your audience? How does a person choose which event they will attend if they can only pick one? I’m glad you asked those thoughtful questions. I have a story that may shed some light on that for you. A Tale of Two Events.
Registration Loyalty: What Keeps People Coming Back
Experient
AUGUST 29, 2019
Event strategists know the healthiest shows are the ones that keep guests coming back year after year. But how do you achieve this? Experient recently released it’s inaugural IDEA report, a bi-annual publication that shares how insightful data equals action.
Applying a Global Lens to Enhance Meeting Experiences
Experient
JANUARY 24, 2019
With attendees from all over the world, the American Academy of Ophthalmology (AAO) uses a variety of strategies to create new and valuable meeting experiences.
Designing for Your Event Objectives & More: 5 Key Takeaways from e4 2019
Experient
AUGUST 8, 2019
The full version of this article was originally published in the Maritz Global Events Blog. When we ask clients about their event challenges, we frequently hear: “Every year it becomes harder and harder to top last year’s event.”. At Maritz Global Events, we face the same challenge.
Blazing New Trails in Esports: The Life of a Live Events Strategist
Experient
APRIL 9, 2019
You’ve no doubt heard many stories about the power of experience design and how it can change the trajectory of events. However, you probably haven’t heard how it can drastically change the trajectory of someone’s career. Until now. Meet Taylor Ward. Taylor’s story doesn’t begin like most event or meeting professionals.
How To ‘Ignite’ Future Leaders Through Mentorship
Experient
JULY 10, 2019
Identifying the best and brightest young talent to lead your organization forward is challenging. That’s why mentorship opportunities are so important.
4 Tips for Generating Event Revenue Using Social Media
Experient
MAY 31, 2019
Post authored by Emily Richmond. Your social media presence can be your best friend when it comes to marketing your event and generating event revenue.
Podcasts Cross to Mainstream: 5 Reasons Why Event Marketers Need Them
Experient
MAY 2, 2019
Post authored by Donna Kastner, Founder of Retirepreneur. There’s big news for event marketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach.
NEVER Publish Your Registration and Housing Sites and Run [Podcast]
Experient
APRIL 15, 2019
In this edition of the VIP Lounge Podcast, we discuss the pitfalls of simply launching your registration and housing sites without applying experience design principles.
Top Event Moments of 2018 & Predictions for 2019
Experient
DECEMBER 20, 2018
As 2018 ends and 2019 begins, we thought it might be fun to share thoughts from the Experient team – as they look back at favorite event moments in 2018 and look ahead at predictions for 2019. Favorite Moment from 2018?
Great Event Experiences Start With Your Registration & Housing Site
Experient
MARCH 21, 2019
Post Authored by Aaron Dorsey, PMP, Sr. Director of Strategic Client Technology. When was the last time you added your event registration or housing site to your experience design checklist?
Exploring Event Experience Design with David Peckinpaugh – The VIP Lounge
Experient
DECEMBER 18, 2018
In this edition of The VIP Lounge podcast, we’re thrilled to showcase an interview with David Peckinpaugh, President of Maritz Global Events. Our chat with David starts with a closer look at his career journey, as he shares more about what he enjoys about the events industry.
Facial Recognition: The Future of Event Tech is Here
Experient
FEBRUARY 26, 2019
It’s no longer a concept meant for sci-fi films and futuristic visions: facial recognition technology is here and it’s poised to transform the meetings and events industry as we know it. Imagine this scenario: an attendee walks into your event late, flustered and needs their badge.
A Behind-the-Scenes Look at the PCMA Hackathon with Jamie Murdock
Experient
FEBRUARY 14, 2019
In a profession that tends to favor those who pay close attention to the slightest details and plan for almost every contingency, the defining principle of a hackathon is probably frightening: beautiful chaos.
Discover VidCon’s Success Formula for a Thriving Event
Experient
JANUARY 7, 2019
In just a few short years, VidCon has become a wildly popular event. But how did they create such a successful strategy? Community Festival, Creator Conference, and Industry Summit – all wrapped up into one amazing experience.”. That’s VidCon in a nutshell. Sounds like fun, don’t you think?
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