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5 Valuable Lessons Event Professionals Learned in 2019
Experient
DECEMBER 26, 2019
Meeting and event professionals gained a ton of insights in 2019. We countdown the favorites over the past year and how they can help your event move forward.
Experient
How the 10-5 Rule Creates Kinder, More Welcoming Event Experiences
Experient
JANUARY 15, 2020
Post authored by Donna Kastner, Founder, Retirepreneur. The 8-Phases of a Successful Event is an outstanding blueprint for mapping out steps (large & small) you can take to improve event experiences across their entire event journey – before, during, and after the live event.
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5 Killer Ways to Keep First-Time Guests From Coming Back
Experient
DECEMBER 4, 2019
Post authored by De-de Mulligan, President, Chief Content Strategist, Mulligan Management Group. One of the most effective ways to ensure the long-term health of your event is to convert first-time guests into loyal, life-long fans.
27 Ways to Avoid Burnout for Event Professionals
Experient
FEBRUARY 25, 2020
In such a demanding industry, it’s important for meeting and event professionals to find new ways to destress and avoid burnout. It’s not a secret: event planning is a hard career. Event planning is consistently ranked at the top of the Most Stressful Jobs list, right behind active military, firefighters, pilots and police officers. With that kind of pressure, it’s important to find helpful ways to fight the urge to flame out.
A Practical Guide to Measuring Event Success
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Can you measure event ROI? 3 in 5 marketers can't. Learn how with this free ROI model.
Getting Burned by Attendee Churn? What It Is and Why it Happens
Experient
DECEMBER 11, 2019
Post authored by De-de Mulligan, President & Chief Content Strategist, Mulligan Management Group. Without fail, it happens every year. A certain percentage of your conference participants don’t return. Don’t renew their association membership. They disappeared. This is attendee churn.
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Are Exhibitors Abandoning Trade Show Lead Retrieval?
Experient
JANUARY 8, 2020
Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. When it comes to trade show lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy.
3 Noteworthy Trends for Event Strategists to Explore in 2020
Experient
JANUARY 1, 2020
Post authored by Donna Kastner, Founder of Retirepreneur. A recent Forrester report caught our eye, as it touched on several business trends that will also impact the event strategists and the industry: PREDICTIONS 2020: On the Precipice of Far-Reaching Change.
7 Tips to Stop Attendee Churn in its Tracks
Experient
DECEMBER 18, 2019
Post authored by De-de Mulligan, President & Chief Content Strategist, Mulligan Management Group. Merely knowing what attendee churn is and why it happens isn’t enough. You need to be able to stop it from killing your event’s future.
Adventure is Out There: The Life of a Strategic Account Management Director
Experient
AUGUST 6, 2019
When most people find a job they love, working alongside people they truly care about, they feel settled and they’re not going anywhere. For Karla Bauman, however, that means it’s time to find a new, exciting challenge. 2019 has been a transformational year for Karla: she made the difficult decision to leave her role as Director of Event Management after four years. In May, she started a new path in her career journey, now as a Director of Strategic Account Management.
Effortlessly Interact with an Entire Audience from Any Location
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1,000 Participants. 75 Locations. 1 Solution.
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Esports 101: Grasping the Phenomenon That’s Disrupting The Events Industry
Experient
FEBRUARY 20, 2020
Post Authored by Taylor Ward, Strategic Accounts Manager, Live Events. Gaming and esports are two of the fastest-growing segments in the event space.
A Primer on PCI DSS: The Standard for Credit Card Processing
Experient
FEBRUARY 18, 2020
Post authored by De-de Mulligan, President and Chief Content Strategist, Mulligan Management Group.
The Evolution of Event Spatial Design
Experient
NOVEMBER 12, 2019
The time of setting up cheap, uncomfortable chairs in a square pattern has ended. Long live the revolutionary vision of event spatial design. Experience design isn’t merely what your event content is about or how people consume it; it’s now a matter of layout, interior design, and finding the perfect mix of practicality and fashion. While many event companies are adapting to this ever-changing process of event spatial design, the team at Steelcase is leading the industry.
Events as a Bridge to Ease Generational Friction & Enrich Collaboration
Experient
FEBRUARY 5, 2020
Post authored by Donna Kastner, Founder, Retirepreneur. Our world has plenty of complex problems to solve, and generational friction isn’t helping us move the needle.
[Free Guide]: How to Run Virtual Events with Confidence
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Virtual events open up a whole new world of possibilities for engaging your attendees. This best practices guide will help you make the most of your online conferences, summits, keynote presentations, and more.
Hacks for Growing Your Event Attendance [Podcast]
Experient
JULY 18, 2019
You’d be surprised how many event strategists aren’t using the basics to prepare each year. Are you doing what is necessary to ensure you’re growing your event attendance. Nick Borelli, President of Borelli Strategies , and Rachel Stephan, Senior Event Marketing Strategist at sensov/ event marketing , recently joined the VIP Lounge to discuss the ways event strategists can help increase attendance. Back to Basics.
When Attendees Have Options, Why Should They Choose You?
Experient
JUNE 27, 2019
Chances are good that your event is not the only one of its kind. That means your potential attendees may have to pick your event or another, which also means someone wins and someone loses. What goes into this decision-making process of your audience? How does a person choose which event they will attend if they can only pick one? I’m glad you asked those thoughtful questions. I have a story that may shed some light on that for you. A Tale of Two Events.
Generational Blending: An Event Attendance Growth Strategy to Seize
Experient
JUNE 20, 2019
Post authored by Donna Kastner, Founder of Retirepreneur. Tribalization (aka “Take Me to My Peeps”) has ruled supreme at many events. And let’s face it – our brains are hard-wired to prefer mingling with like-minded people. People of the same gender, age, ethnicity, professional experience, etc. But there are unintended and sometimes dire long-term consequences for this short-term tribal play.
How to Increase Event Attendance by Identifying New Sources
Experient
JANUARY 28, 2020
Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. For many associations, events are key strategies for member outreach and growth. To increase event attendance, yearly conferences must consistently achieve their goals for growth and evolution.
CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy
Speaker: Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads
Business as we know it is never going to be the same. Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – it's time to adapt. Join this insightful and informative webinar with Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads, who will discuss how businesses can be resilient during these challenging times.
The Buck Stops Here: The Life of a Strategic Events Manager
Experient
JULY 3, 2019
If you’ve ever wondered who plans the events for an event management company, look no further. Let us introduce you to Dan Potter, Senior Strategic Events Manager at Maritz Global Events. Anyone who has attended one of our many strategic events has seen the magic that Dan has conjured alongside his equally talented peer, Karen Watson, Sr. Director Strategic Events.
The “Why” Is the Most Important Aspect Of Event Design
Experient
JUNE 17, 2019
Post authored by Jeff Fugate, SVP Sales and Marketing. There is a core truth that we may sometimes forget: people come to your events for their own reasons, not yours. Even if you have the latest and greatest bells and whistles, your event won’t reach its full potential if it fails to focus on the value to the individual and their “why.”
Lead Retrieval for Exhibitors: Strategies for Trade Show Success
Experient
JANUARY 21, 2020
Post authored by Mike Godsey, Senior Vice President of Exhibitor & Customer Service, Experient. One of the best tips we can give would be to make lead retrieval for exhibitors a priority in the first place.
Creative Problem-Solving and Innovation: The Life of an Event Project Manager
Experient
JUNE 4, 2019
If you described the role of an event project manager as “busy,” you may just win the award for Understatement of the Year. Busy” doesn’t even scratch the surface. Now, if you were to say, “put more than a full day, working through lunch, back to back meetings and calls and forgot to use the restroom at a few points,” you might be getting closer to the mark. And that’s just in the office. Once you get onsite – you must take a deep breath before you even think about those incredibly long days.
Game-Changers 911™: How to Change the Event Game in 2020
Speaker: John Storm, President, BrainStorm Network
In this webinar, we’ll use a sampling of case studies, tools, techniques, and strategic stories to help you identify game-changing opportunities within your company and the world of events, and then brainstorm ways to capitalize on these ideas. Get ready to change your game in 2020!
Implementing Experience Design in Small, Yet Powerful Ways
Experient
MAY 16, 2019
Post authored by Jennifer George Lion, CMP, PMP. The term “experience design” is thrown around a lot in the meetings and events industry. But does everyone who uses it truly understand how to apply the concept to their events? I want to demystify this term for many of you. Yes, it can—and should be—approached thoughtfully and intentionally. But that doesn’t mean overhauling your entire event. .
‘A Group of Hippies’ Took an MAGFest From 200 Guests to 23,000
Experient
MAY 28, 2019
MAGFest started as a small music and gaming festival, but has leveled up its attendance dramatically. This self-proclaimed “group of hippies” took an event they loved and built it into a full lineup of events and spinoffs, not to mention an exponential increase in attendance along the way. Nick Marinelli, MAGFest’s executive director, recently appeared on the VIP Lounge podcast to share the story of this incredible journey.
9 Standout Keynote Speakers to Watch
Experient
MAY 23, 2019
Post authored by Donna Kastner, Founder of Retirepreneur. Booking keynote speakers is a high-impact event decision that’s loaded with risk. Hire a superstar and attendees will be raving for months to come. Hire a dud and some may never come back. Over the past few months, I’ve been conducting my own informal best-keynoter poll, reaching out to dozens of fellow event organizers to get their nominations.
6 Valuable Insights That Helped Shape PCMA Convening Leaders 2020
Experient
JANUARY 3, 2020
As PCMA Convening Leaders 2020 kicks off in San Francisco, we got a behind-the-scenes look at the insights they are using to transform their conference.
Why Smoking Costs Employers More Than They Realize
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Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.
Why the Over-50 Crowd Still Matters for Events
Experient
APRIL 25, 2019
Post authored by Donna Kastner, Founder of Retirepreneur. Have you noticed a demographic shift happening at professional conferences? You might not think the over-50 crowd still matters for events anymore. Oh… but they do. Quite a few event marketers are investing heavily to win over Millennials and Gen Z – and it makes sense. These early career professionals are our future.
Event Risk Mitigation: Your Path To Becoming an Event Planning Hero
Experient
AUGUST 21, 2019
Post authored by Sarah Hill, Content Writer at Seven Events, Ltd. As any experienced event management agency will tell you, the safety and comfort of your guests needs to be a top priority at all times. And yet, in the midst of planning the thousands of details that make up an event, many corporate event companies forget to mitigate the most pressing risks and end up putting their event success, or even their guests, in jeopardy. But how can you protect your event from risks?
Use Event Sponsorships To Stretch Your Budget Dollars Further
Experient
MAY 8, 2019
The search for innovative ways to reduce your event’s costs and increase revenue is not a new concept. Neither is the use of event sponsorships to achieve these goals. The big question is: HOW? The National Association of College & University Food Services (NACUFS) has been particularly adept at creating event sponsorships that enhance experiences for guests in meaningful ways. Attendees need to eat. They want you to wine and dine them, right?
Blazing New Trails in Esports: The Life of a Live Events Strategist
Experient
APRIL 9, 2019
You’ve no doubt heard many stories about the power of experience design and how it can change the trajectory of events. However, you probably haven’t heard how it can drastically change the trajectory of someone’s career. Until now. Meet Taylor Ward. Taylor’s story doesn’t begin like most event or meeting professionals.
Event Magic Happens at the Intersection of Data St. and Design Ave.
Experient
MARCH 25, 2019
Post authored by Jeff Fugate, Senior Vice President of Sales and Marketing. Do you believe in magic? There are many ways to define magic. Here are a few entries I found on Webster’s online: The use of means (such as charms or spells) believed to have supernatural power over natural forces. An extraordinary power or influence seemingly from a supernatural source. Giving a feeling of enchantment.
Gearing Up for a Great Week at IAEE Expo! Expo! 2019
Experient
DECEMBER 2, 2019
Our team is ready to fly out to Las Vegas for an exciting week at IAEE Expo! One of our favorite shows of the year , we’re excited to see so many friendly faces from across the industry.
Scary Stories to Tell Event Planners in the Dark
Experient
OCTOBER 23, 2019
No one is immune. At some point in their careers, all meeting and event planners will have a horror story they won’t soon forget. In this first part of a two-part series, our meeting planners and event managers relive some of their most “terrifying” encounters at events. More importantly, they share how each of them helped save the day. Now, it’s time to experience our first round of bone-chilling tales from event planners… if you dare.
Talk Triggers: Boosting Word of Mouth for Your Events
Experient
MARCH 5, 2019
Post authored by Donna Kastner, Founder of Retirepreneur. Same is lame.”. So says Jay Baer in his latest bestseller, co-written with Daniel Lemin, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth. To win the hearts, minds, and loyal attendance for your event crowd, event professionals will need to set aside the predictable “Rinse & Repeat” playbook and serve attendees a few new experiences they won’t expect.
Prioritizing Event Security in Uncertain Times
Experient
AUGUST 15, 2019
It only takes a few minutes of perusing news headlines to grasp how important event security is in this day and age. Safety and security is one of the biggest issues we have in our business currently and people are talking about it continually,” said Ben Goedegebuure, Vice President, Global General Manager of Maritz Global Events. The good thing about the conversation is that everybody’s engaged in it.”. Event security is by no means a new issue.
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