Experient

Getting Burned by Attendee Churn? What It Is and Why it Happens

Experient

Post authored by De-de Mulligan, President & Chief Content Strategist, Mulligan Management Group. Without fail, it happens every year. A certain percentage of your conference participants don’t return. Don’t renew their association membership. They disappeared. This is attendee churn.

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Adventure is Out There: The Life of a Strategic Account Management Director

Experient

When most people find a job they love, working alongside people they truly care about, they feel settled and they’re not going anywhere. For Karla Bauman, however, that means it’s time to find a new, exciting challenge.

5 Killer Ways to Keep First-Time Guests From Coming Back

Experient

Post authored by De-de Mulligan, President, Chief Content Strategist, Mulligan Management Group. One of the most effective ways to ensure the long-term health of your event is to convert first-time guests into loyal, life-long fans.

2006 52

Gearing Up for a Great Week at IAEE Expo! Expo! 2019

Experient

Our team is ready to fly out to Las Vegas for an exciting week at IAEE Expo! One of our favorite shows of the year , we’re excited to see so many friendly faces from across the industry.

2019 52

A Practical Guide to Measuring Event Success

Can you measure event ROI? 3 in 5 marketers can't. Learn how with this free ROI model.

Hacks for Growing Your Event Attendance [Podcast]

Experient

You’d be surprised how many event strategists aren’t using the basics to prepare each year. Are you doing what is necessary to ensure you’re growing your event attendance.

2019 82

Event Risk Mitigation: Your Path To Becoming an Event Planning Hero

Experient

Post authored by Sarah Hill, Content Writer at Seven Events, Ltd. As any experienced event management agency will tell you, the safety and comfort of your guests needs to be a top priority at all times.

2019 75

Generational Blending: An Event Attendance Growth Strategy to Seize

Experient

Post authored by Donna Kastner, Founder of Retirepreneur. Tribalization (aka “Take Me to My Peeps”) has ruled supreme at many events. And let’s face it – our brains are hard-wired to prefer mingling with like-minded people.

2019 83

The “Why” Is the Most Important Aspect Of Event Design

Experient

Post authored by Jeff Fugate, SVP Sales and Marketing. There is a core truth that we may sometimes forget: people come to your events for their own reasons, not yours.

Successfully Climbing Your Mountain of Event Data

Experient

Post authored by Thad Lurie, CAE, CIP, Vice President, Business Intelligence & Performance. Collecting event data for the sake of checking off a box to say, “We have the data,” isn’t advancing the goals of your organization.

2019 52

Effortlessly Interact with an Entire Audience from Any Location

1,000 Participants. 75 Locations. 1 Solution.

Creative Problem-Solving and Innovation: The Life of an Event Project Manager

Experient

If you described the role of an event project manager as “busy,” you may just win the award for Understatement of the Year. Busy” doesn’t even scratch the surface.

2019 83

‘A Group of Hippies’ Took an MAGFest From 200 Guests to 23,000

Experient

MAGFest started as a small music and gaming festival, but has leveled up its attendance dramatically.

2019 82

9 Standout Keynote Speakers to Watch

Experient

Post authored by Donna Kastner, Founder of Retirepreneur. Booking keynote speakers is a high-impact event decision that’s loaded with risk. Hire a superstar and attendees will be raving for months to come. Hire a dud and some may never come back.

Implementing Experience Design in Small, Yet Powerful Ways

Experient

Post authored by Jennifer George Lion, CMP, PMP. The term “experience design” is thrown around a lot in the meetings and events industry. But does everyone who uses it truly understand how to apply the concept to their events? I want to demystify this term for many of you.

2019 83

How 15 Minutes a Week Can Revolutionize Your Event Marketing Strategy

Experient

Post authored by Jeff Fugate, CASE, Senior Vice President, Sales and Marketing. As an event manager, you work with a lot of moving pieces and parts as you bring your event marketing strategy to life.

2019 52

Prioritizing Event Security in Uncertain Times

Experient

It only takes a few minutes of perusing news headlines to grasp how important event security is in this day and age.

2019 71

Unleashing Event Innovation Through Hackathons

Experient

Post authored by Jamie Murdock, Vice President, Sales. It’s no longer a secret: hackathons are quickly becoming utilized to generate new ideas and spark event innovation across the industry.

2019 52

Use Event Sponsorships To Stretch Your Budget Dollars Further

Experient

The search for innovative ways to reduce your event’s costs and increase revenue is not a new concept. Neither is the use of event sponsorships to achieve these goals. The big question is: HOW?

Why the Over-50 Crowd Still Matters for Events

Experient

Post authored by Donna Kastner, Founder of Retirepreneur. Have you noticed a demographic shift happening at professional conferences? You might not think the over-50 crowd still matters for events anymore. Oh… but they do.

2019 83

The Smallest Details Can Bring Out the True Flavor of Your Event

Experient

Johnny Cupcake’s recipe for success breaks the mold, but it’s a great case study for events searching for new ways to “surprise and delight” their guests. Johnny Earle (his actual last name), isn’t an event strategist. And even though his name may suggest so, he’s not even a baker.

B2C 60

3 Tips to Boost Your Event Content on Social Media

Experient

Post authored by Emily Richmond, Social Media Marketing Specialist. You grew up with social media, so it must come easy to you, right?”. As a millennial, I get this question a lot. I was in middle school when Myspace was popular.

The Evolution of Event Spatial Design

Experient

The time of setting up cheap, uncomfortable chairs in a square pattern has ended. Long live the revolutionary vision of event spatial design.

2019 52

Getting the Most Out of Mentorship

Experient

The concept of mentorship sounds great to many, but creating a program that builds a strong relationship between the mentor and mentee is vital.

2019 70

Event Magic Happens at the Intersection of Data St. and Design Ave.

Experient

Post authored by Jeff Fugate, Senior Vice President of Sales and Marketing. Do you believe in magic? There are many ways to define magic. Here are a few entries I found on Webster’s online: The use of means (such as charms or spells) believed to have supernatural power over natural forces.

2019 83

Experience Design and the Importance of Drinking Your ‘Own Champagne’

Experient

Talking about how experience design transforms events is one thing. Actually applying those principles to your own event is even more challenging, but also more rewarding. Let’s face it: the term experience design is thrown around a lot.

2019 78

Talk Triggers: Boosting Word of Mouth for Your Events

Experient

Post authored by Donna Kastner, Founder of Retirepreneur. Same is lame.”. So says Jay Baer in his latest bestseller, co-written with Daniel Lemin, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth.

2019 82

Creative Methods to Generate More Revenue for Your Event

Experient

Post authored by De-de Mulligan, President and Chief Content Strategist for Mulligan Management Group. Do you need to find new sources of income for your events?

Even Scarier Stories to Tell Event Planners in the Dark

Experient

Event planners have too many horror stories to tell for one article, so here are more nightmare scenarios that will keep you up at night. All event planners have one. That one memory they never want to relive and even shudder at the mere thought of.

2019 52

Crazy and Fulfilling: The Life of a Meeting and Event Manager

Experient

It’s no secret that the life of a meeting and event manager is stressful and challenging. But for all the frustration and aggravation it can cause, it can also be one of the most rewarding career paths you could imagine.

Transitioning Digital Persona Design to Real-World Events

Experient

Post authored by Bill Barclay, Vice President, Live Events, and Taylor Ward, Live Events Strategist. When it comes to detailed digital persona design, no one does it better than the creative geniuses of the esports industry. .

2004 52

Scary Stories to Tell Event Planners in the Dark

Experient

No one is immune. At some point in their careers, all meeting and event planners will have a horror story they won’t soon forget. In this first part of a two-part series, our meeting planners and event managers relive some of their most “terrifying” encounters at events.

2019 52

Designing Event Experiences Using the Sports Playbook

Experient

What if I told you to treat your guests like sports fans? What if you used some of the same elements sports teams use when designing event experiences?

Applying a Global Lens to Enhance Meeting Experiences

Experient

With attendees from all over the world, the American Academy of Ophthalmology (AAO) uses a variety of strategies to create new and valuable meeting experiences.

Event ROI: How Mighty Is Your Event Online Community?

Experient

Post authored by Donna Kastner, Founder of Retirepreneur. The investment to design remarkable live event experiences is steep and getting steeper – not to mention the countless hours (and dollars) spent in hopes of acquiring new attendees.

2019 56

When Attendees Have Options, Why Should They Choose You?

Experient

Chances are good that your event is not the only one of its kind. That means your potential attendees may have to pick your event or another, which also means someone wins and someone loses. What goes into this decision-making process of your audience? How does a person choose which event they will attend if they can only pick one? I’m glad you asked those thoughtful questions. I have a story that may shed some light on that for you. A Tale of Two Events.

2019 63

Registration Loyalty: What Keeps People Coming Back

Experient

Event strategists know the healthiest shows are the ones that keep guests coming back year after year. But how do you achieve this? Experient recently released it’s inaugural IDEA report, a bi-annual publication that shares how insightful data equals action.

2019 56

Orchestrated Serendipity as an Event Engagement Catalyst

Experient

Post authored by Donna Kastner, Founder of Retirepreneur. Marriott and the PCMA Foundation joined forces, along with Fahrenheit 212, to update research on top trends impacting meetings and events.

2019 52

How We Created an Exclusive Event That Was Curated With Intention

Experient

Post authored by Lynn Wirch, Director of Operations, Live Events. Imagine a scenario where you put some of the biggest players across your industry in the same room, working together to consider the evolution of their sport, creating new ideas and solving some their greatest challenges.

2019 52

Blazing New Trails in Esports: The Life of a Live Events Strategist

Experient

You’ve no doubt heard many stories about the power of experience design and how it can change the trajectory of events. However, you probably haven’t heard how it can drastically change the trajectory of someone’s career. Until now. Meet Taylor Ward. Taylor’s story doesn’t begin like most event or meeting professionals.

2019 63