INDUSTRY INSIGHTS YOUR PEERS ARE READING
Post authored by Sarah Hill, Content Writer at Seven Events, Ltd. As any experienced event management agency will tell you, the safety and comfort of your guests needs to be a top priority at all times. MORE
Post authored by Donna Kastner, Founder of Retirepreneur. Booking keynote speakers is a high-impact event decision that’s loaded with risk. Hire a superstar and attendees will be raving for months to come. Hire a dud and some may never come back. MORE
Post authored by Lynn Wirch, Director of Operations, Live Events. Imagine a scenario where you put some of the biggest players across your industry in the same room, working together to consider the evolution of their sport, creating new ideas and solving some their greatest challenges. MORE
If you described the role of an event project manager as “busy,” you may just win the award for Understatement of the Year. Busy” doesn’t even scratch the surface. MORE
Post authored by Emily Richmond, Social Media Marketing Specialist. You grew up with social media, so it must come easy to you, right?”. As a millennial, I get this question a lot. I was in middle school when Myspace was popular. MORE
Post authored by Bill Barclay, Vice President, Live Events, and Taylor Ward, Live Events Strategist. When it comes to detailed digital persona design, no one does it better than the creative geniuses of the esports industry. . MORE
When most people find a job they love, working alongside people they truly care about, they feel settled and they’re not going anywhere. For Karla Bauman, however, that means it’s time to find a new, exciting challenge. MORE
It only takes a few minutes of perusing news headlines to grasp how important event security is in this day and age. MORE
Event strategists know the healthiest shows are the ones that keep guests coming back year after year. But how do you achieve this? Experient recently released it’s inaugural IDEA report, a bi-annual publication that shares how insightful data equals action. MORE
Post authored by De-de Mulligan, President and Chief Content Strategist for Mulligan Management Group. Do you need to find new sources of income for your events? MORE
The time of setting up cheap, uncomfortable chairs in a square pattern has ended. Long live the revolutionary vision of event spatial design. MORE
You’ve no doubt heard many stories about the power of experience design and how it can change the trajectory of events. However, you probably haven’t heard how it can drastically change the trajectory of someone’s career. Until now. Meet Taylor Ward. Taylor’s story doesn’t begin like most event or meeting professionals. MORE
If you’ve ever wondered who plans the events for an event management company, look no further. Let us introduce you to Dan Potter, Senior Strategic Events Manager at Maritz Global Events. MORE
Post authored by Jeff Fugate, SVP Sales and Marketing. There is a core truth that we may sometimes forget: people come to your events for their own reasons, not yours. MORE
Post authored by Donna Kastner, Founder of Retirepreneur. Have you noticed a demographic shift happening at professional conferences? You might not think the over-50 crowd still matters for events anymore. Oh… but they do. MORE
Talking about how experience design transforms events is one thing. Actually applying those principles to your own event is even more challenging, but also more rewarding. Let’s face it: the term experience design is thrown around a lot. MORE
Post authored by Jennifer George Lion, CMP, PMP. The term “experience design” is thrown around a lot in the meetings and events industry. But does everyone who uses it truly understand how to apply the concept to their events? I want to demystify this term for many of you. MORE
Post authored by Jamie Murdock, Vice President, Sales. It’s no longer a secret: hackathons are quickly becoming utilized to generate new ideas and spark event innovation across the industry. MORE
MAGFest started as a small music and gaming festival, but has leveled up its attendance dramatically. MORE
Post authored by De-de Mulligan, President, Chief Content Strategist, Mulligan Management Group. One of the most effective ways to ensure the long-term health of your event is to convert first-time guests into loyal, life-long fans. MORE
Event planners have too many horror stories to tell for one article, so here are more nightmare scenarios that will keep you up at night. All event planners have one. That one memory they never want to relive and even shudder at the mere thought of. MORE
Post authored by Donna Kastner, Founder of Retirepreneur. Same is lame.”. So says Jay Baer in his latest bestseller, co-written with Daniel Lemin, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth. MORE
Post authored by Donna Kastner, Founder of Retirepreneur. Marriott and the PCMA Foundation joined forces, along with Fahrenheit 212, to update research on top trends impacting meetings and events. MORE
Post authored by Donna Kastner, Founder of Retirepreneur. Tribalization (aka “Take Me to My Peeps”) has ruled supreme at many events. And let’s face it – our brains are hard-wired to prefer mingling with like-minded people. MORE
What if I told you to treat your guests like sports fans? What if you used some of the same elements sports teams use when designing event experiences? MORE
With attendees from all over the world, the American Academy of Ophthalmology (AAO) uses a variety of strategies to create new and valuable meeting experiences. MORE
It’s no secret that the life of a meeting and event manager is stressful and challenging. But for all the frustration and aggravation it can cause, it can also be one of the most rewarding career paths you could imagine. MORE
Chances are good that your event is not the only one of its kind. That means your potential attendees may have to pick your event or another, which also means someone wins and someone loses. What goes into this decision-making process of your audience? How does a person choose which event they will attend if they can only pick one? I’m glad you asked those thoughtful questions. I have a story that may shed some light on that for you. A Tale of Two Events. MORE
The concept of mentorship sounds great to many, but creating a program that builds a strong relationship between the mentor and mentee is vital. MORE
No one is immune. At some point in their careers, all meeting and event planners will have a horror story they won’t soon forget. In this first part of a two-part series, our meeting planners and event managers relive some of their most “terrifying” encounters at events. MORE
Post authored by Donna Kastner, Founder of Retirepreneur. The investment to design remarkable live event experiences is steep and getting steeper – not to mention the countless hours (and dollars) spent in hopes of acquiring new attendees. MORE
Post authored by Jeff Fugate, CASE, Senior Vice President, Sales and Marketing. As an event manager, you work with a lot of moving pieces and parts as you bring your event marketing strategy to life. MORE
Post authored by Jeff Fugate, Senior Vice President of Sales and Marketing. Do you believe in magic? There are many ways to define magic. Here are a few entries I found on Webster’s online: The use of means (such as charms or spells) believed to have supernatural power over natural forces. MORE
Post authored by Thad Lurie, CAE, CIP, Vice President, Business Intelligence & Performance. Collecting event data for the sake of checking off a box to say, “We have the data,” isn’t advancing the goals of your organization. MORE
You’d be surprised how many event strategists aren’t using the basics to prepare each year. Are you doing what is necessary to ensure you’re growing your event attendance. MORE
Johnny Cupcake’s recipe for success breaks the mold, but it’s a great case study for events searching for new ways to “surprise and delight” their guests. Johnny Earle (his actual last name), isn’t an event strategist. And even though his name may suggest so, he’s not even a baker. MORE
Our team is ready to fly out to Las Vegas for an exciting week at IAEE Expo! One of our favorite shows of the year , we’re excited to see so many friendly faces from across the industry. MORE
Post authored by De-de Mulligan, President & Chief Content Strategist, Mulligan Management Group. Without fail, it happens every year. A certain percentage of your conference participants don’t return. Don’t renew their association membership. They disappeared. This is attendee churn. MORE
The search for innovative ways to reduce your event’s costs and increase revenue is not a new concept. Neither is the use of event sponsorships to achieve these goals. The big question is: HOW? MORE
Experient
DECEMBER 11, 2019
Post authored by De-de Mulligan, President & Chief Content Strategist, Mulligan Management Group. Without fail, it happens every year. A certain percentage of your conference participants don’t return. Don’t renew their association membership. They disappeared. This is attendee churn.
Experient
AUGUST 6, 2019
When most people find a job they love, working alongside people they truly care about, they feel settled and they’re not going anywhere. For Karla Bauman, however, that means it’s time to find a new, exciting challenge.
Experient
DECEMBER 4, 2019
Post authored by De-de Mulligan, President, Chief Content Strategist, Mulligan Management Group. One of the most effective ways to ensure the long-term health of your event is to convert first-time guests into loyal, life-long fans.
Experient
DECEMBER 2, 2019
Our team is ready to fly out to Las Vegas for an exciting week at IAEE Expo! One of our favorite shows of the year , we’re excited to see so many friendly faces from across the industry.
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Experient
JULY 18, 2019
You’d be surprised how many event strategists aren’t using the basics to prepare each year. Are you doing what is necessary to ensure you’re growing your event attendance.
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Experient
AUGUST 21, 2019
Post authored by Sarah Hill, Content Writer at Seven Events, Ltd. As any experienced event management agency will tell you, the safety and comfort of your guests needs to be a top priority at all times.
Experient
JUNE 20, 2019
Post authored by Donna Kastner, Founder of Retirepreneur. Tribalization (aka “Take Me to My Peeps”) has ruled supreme at many events. And let’s face it – our brains are hard-wired to prefer mingling with like-minded people.
Experient
JUNE 17, 2019
Post authored by Jeff Fugate, SVP Sales and Marketing. There is a core truth that we may sometimes forget: people come to your events for their own reasons, not yours.
Experient
NOVEMBER 26, 2019
Post authored by Thad Lurie, CAE, CIP, Vice President, Business Intelligence & Performance. Collecting event data for the sake of checking off a box to say, “We have the data,” isn’t advancing the goals of your organization.
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Experient
JUNE 4, 2019
If you described the role of an event project manager as “busy,” you may just win the award for Understatement of the Year. Busy” doesn’t even scratch the surface.
Experient
MAY 28, 2019
MAGFest started as a small music and gaming festival, but has leveled up its attendance dramatically.
Experient
MAY 23, 2019
Post authored by Donna Kastner, Founder of Retirepreneur. Booking keynote speakers is a high-impact event decision that’s loaded with risk. Hire a superstar and attendees will be raving for months to come. Hire a dud and some may never come back.
Experient
MAY 16, 2019
Post authored by Jennifer George Lion, CMP, PMP. The term “experience design” is thrown around a lot in the meetings and events industry. But does everyone who uses it truly understand how to apply the concept to their events? I want to demystify this term for many of you.
Experient
NOVEMBER 21, 2019
Post authored by Jeff Fugate, CASE, Senior Vice President, Sales and Marketing. As an event manager, you work with a lot of moving pieces and parts as you bring your event marketing strategy to life.
Experient
AUGUST 15, 2019
It only takes a few minutes of perusing news headlines to grasp how important event security is in this day and age.
Experient
NOVEMBER 18, 2019
Post authored by Jamie Murdock, Vice President, Sales. It’s no longer a secret: hackathons are quickly becoming utilized to generate new ideas and spark event innovation across the industry.
Experient
MAY 8, 2019
The search for innovative ways to reduce your event’s costs and increase revenue is not a new concept. Neither is the use of event sponsorships to achieve these goals. The big question is: HOW?
Experient
APRIL 25, 2019
Post authored by Donna Kastner, Founder of Retirepreneur. Have you noticed a demographic shift happening at professional conferences? You might not think the over-50 crowd still matters for events anymore. Oh… but they do.
Experient
OCTOBER 9, 2019
Johnny Cupcake’s recipe for success breaks the mold, but it’s a great case study for events searching for new ways to “surprise and delight” their guests. Johnny Earle (his actual last name), isn’t an event strategist. And even though his name may suggest so, he’s not even a baker.
Experient
APRIL 2, 2019
Post authored by Emily Richmond, Social Media Marketing Specialist. You grew up with social media, so it must come easy to you, right?”. As a millennial, I get this question a lot. I was in middle school when Myspace was popular.
Experient
NOVEMBER 12, 2019
The time of setting up cheap, uncomfortable chairs in a square pattern has ended. Long live the revolutionary vision of event spatial design.
Experient
JULY 24, 2019
The concept of mentorship sounds great to many, but creating a program that builds a strong relationship between the mentor and mentee is vital.
Experient
MARCH 25, 2019
Post authored by Jeff Fugate, Senior Vice President of Sales and Marketing. Do you believe in magic? There are many ways to define magic. Here are a few entries I found on Webster’s online: The use of means (such as charms or spells) believed to have supernatural power over natural forces.
Experient
APRIL 22, 2019
Talking about how experience design transforms events is one thing. Actually applying those principles to your own event is even more challenging, but also more rewarding. Let’s face it: the term experience design is thrown around a lot.
Experient
MARCH 5, 2019
Post authored by Donna Kastner, Founder of Retirepreneur. Same is lame.”. So says Jay Baer in his latest bestseller, co-written with Daniel Lemin, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth.
Experient
NOVEMBER 4, 2019
Post authored by De-de Mulligan, President and Chief Content Strategist for Mulligan Management Group. Do you need to find new sources of income for your events?
Experient
OCTOBER 29, 2019
Event planners have too many horror stories to tell for one article, so here are more nightmare scenarios that will keep you up at night. All event planners have one. That one memory they never want to relive and even shudder at the mere thought of.
Experient
JANUARY 17, 2019
It’s no secret that the life of a meeting and event manager is stressful and challenging. But for all the frustration and aggravation it can cause, it can also be one of the most rewarding career paths you could imagine.
Experient
OCTOBER 25, 2019
Post authored by Bill Barclay, Vice President, Live Events, and Taylor Ward, Live Events Strategist. When it comes to detailed digital persona design, no one does it better than the creative geniuses of the esports industry. .
Experient
OCTOBER 23, 2019
No one is immune. At some point in their careers, all meeting and event planners will have a horror story they won’t soon forget. In this first part of a two-part series, our meeting planners and event managers relive some of their most “terrifying” encounters at events.
Experient
OCTOBER 17, 2019
What if I told you to treat your guests like sports fans? What if you used some of the same elements sports teams use when designing event experiences?
Experient
JANUARY 24, 2019
With attendees from all over the world, the American Academy of Ophthalmology (AAO) uses a variety of strategies to create new and valuable meeting experiences.
Experient
SEPTEMBER 5, 2019
Post authored by Donna Kastner, Founder of Retirepreneur. The investment to design remarkable live event experiences is steep and getting steeper – not to mention the countless hours (and dollars) spent in hopes of acquiring new attendees.
Experient
JUNE 27, 2019
Chances are good that your event is not the only one of its kind. That means your potential attendees may have to pick your event or another, which also means someone wins and someone loses. What goes into this decision-making process of your audience? How does a person choose which event they will attend if they can only pick one? I’m glad you asked those thoughtful questions. I have a story that may shed some light on that for you. A Tale of Two Events.
Experient
AUGUST 29, 2019
Event strategists know the healthiest shows are the ones that keep guests coming back year after year. But how do you achieve this? Experient recently released it’s inaugural IDEA report, a bi-annual publication that shares how insightful data equals action.
Experient
OCTOBER 2, 2019
Post authored by Donna Kastner, Founder of Retirepreneur. Marriott and the PCMA Foundation joined forces, along with Fahrenheit 212, to update research on top trends impacting meetings and events.
Experient
SEPTEMBER 18, 2019
Post authored by Lynn Wirch, Director of Operations, Live Events. Imagine a scenario where you put some of the biggest players across your industry in the same room, working together to consider the evolution of their sport, creating new ideas and solving some their greatest challenges.
Experient
APRIL 9, 2019
You’ve no doubt heard many stories about the power of experience design and how it can change the trajectory of events. However, you probably haven’t heard how it can drastically change the trajectory of someone’s career. Until now. Meet Taylor Ward. Taylor’s story doesn’t begin like most event or meeting professionals.
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