How to help meeting design clients figure out what they really want and need
Conferences that Work
JULY 2, 2018
Great — a client who doesn’t know what they want! Recently, a client asked for help designing a new conference. Thirty minutes of discussion with three stakeholders revealed they hadn’t yet settled on the event’s specific purpose, scope, and format. From my perspective this is actually a great problem to have. Because most clients engage me after they are committed to programs and logistics that are not optimum for what they’re trying to accomplish!