April, 2024

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Tips from the Trenches: 10 (Mostly) Tried and True Exhibitor Booth Ideas 

Eventmobi

If you plan events for B2B companies, you know that exhibiting at industry events is critical to driving brand awareness, generating new leads for your sales team, and engaging with existing customers. And the bigger the event, the larger your potential pool of valuable contacts–but bigger events also mean more competition for the attendees’ attention.

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6 Killer Revenue-Boosting Ideas for Your Next Fundraising Event

Attendease

Fundraising events are mutually beneficial for all. Not only do these events provide nonprofits with funds to power their mission, but they also offer a meaningful experience for donors, allowing you to steward stronger relationships. One of the best events to raise serious funds and engage donors is a charity auction. A charity auction is a high-energy, flexible event that is sure to excite any audience, whether it’s taking place online, in-person, or as a hybrid combination of both.

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Unraveling the Confusion about Thinking and Feeling

Conferences that Work

I am not a psychologist or neuropsychologist. However, I have spent thousands of hours as an amateur, supervised by therapists, leading small group workshop explorations of individuals’ struggles to make sense of their lives. And I’ve learned that confusion about thinking and feeling is common. Especially for men. As I wrote in 2010: “…when I was growing up my education emphasized thinking…However, the educational agenda allocated no time for understanding or expressing my feel

2010 202
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Hopin To Be Acquired by Bending Spoons

EventMB

Skift Take: Hopin's unicorn roller coaster ride comes to end, with Italian company Bending Spoons swooping in to pick up StreamYard and the two remaining product lines.

Meetings 177
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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The Power of Participation: Your Local IAEE and PCMA Chapters Await 

ePly

For event professionals seeking to thrive in a dynamic and competitive industry, association participation can unlock many opportunities. Beyond the national and international horizons, our local IAEE (International Association of Exhibitions and Events) and PCMA (Professional Convention Management Association) chapters serve as bustling hubs for networking, professional development, and community strengthening.

Education 126

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Multilearning: Finalist at the Event Technology Awards US & Canada

Event Industry News

Multilearning has changed the format of meetings worldwide by introducing the concept of Oral ePoster Sessions which has helped hundreds of medical and scientific meeting organizers successfully transition from paper posters to sustainable digital poster solutions.

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Field Report: Inside the ‘Once-in-a-lifetime’ Mercedes-Benz Hospitality Experience at the Masters

Event Marketer

A drive down Magnolia Lane is special. Lined with dozens of large magnolia trees, the famous 330-yard-long road into Augusta National Golf Club is more than just an entrance; it’s a historic landmark in the golf world that fills players and spectators alike with anticipation and excitement for Masters week. We were lucky enough to experience this drive into the 2024 tournament, held April 8-14 in Augusta, GA, thanks to an invitation from Mercedes-Benz for its Masters Experience.

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Unexpected experiences of awe

Conferences that Work

If you saw the solar eclipse on April 8, 2024, you surely felt an experience of awe. Even if you weren’t in the path of totality—at my home we were at 96%—it was an awesome experience. The author (on the right) and others enjoying a near-total solar eclipse on April 8, 2024 The eclipse could hardly be called unexpected; it had been predicted for hundreds of years.

2005 169
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ASM Global Doubles Down on Sustainability

EventMB

Skift Take: In line with the theme of Earth Day 2024, Planet vs. Plastics, ASM Global has appointed a new chief sustainability officer. This comes shortly after it announced the phased roll-out of reusable service ware in venues throughout North America.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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American Airlines Eases Pet Policy

Smart Meetings

As American makes it easier to travel with pets, what will this mean for passengers? The next time you’re on an American Airlines flight, don’t be surprised if things look a little, well, furrier. American recently updated its pet policy, which could serve as encouragement to travelers—specifically, those who normally leave their small friends at home or try to pass them as support animals—to bring them along.

Airlines 111
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Will You Help Shape the New Book for the Event Industry?

eventplanner

Are you ready to help shape the future of event planning? We are proud to announce that the fourth, completely updated edition of the best-selling book for organisers, EVENT PLANNER by Kevin Van der Straeten, is in the making.

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Matt Wilson appointed Chief Revenue Officer at Iventis

Event Industry News

Iventis, the leading provider of collaborative event and venue planning solutions, is pleased to announce the appointment of Matthew Wilson as Chief Revenue Officer (CRO), making a strategic addition to its senior leadership team as the company continues its focus on expansion and growth.

Venues 115
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The Anti-Diet Movement on Display at an Event for Dieticians

PCMA Convene

Nutrition experts caution that the anti-diet movement is “hurting people at risk of health problems related to excess weight and a poor diet,” according to a recent story in The Washington Post. In March, I wrote about new research suggesting that the oft-recommended practice of intermittent fasting — abstaining from eating for 16 hours during the day — is actually detrimental to your health.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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When to Embrace Change—and When to Hold Your Ground

MeetingsNet

A veteran planner explains how to push back tactfully but effectively when a proposed change isn’t for the better. During the 12-hour educational marathon hosted by Meeting Professionals International on April 11—Global Meetings Industry Day—one session presenter touched on a delicate issue that surely had all the business-event planners in attendance nodding along: Yes, change is essential and inevitable.

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In a World of Technological Chaos, Human Connection is Essential

EventMB

Skift Take: A humanist movement is growing to counterbalance the prevalence of artificial intelligence and corporate groups are heeding the call.

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Day in the Life of a Wedding & Event Planner with Cillia Marion

The Planner's Lounge

Welcome to our “Day in the Life” series! We feature wedding and event planners from around the world with many different levels of experience. If you would like to be featured, download our questionnaire here and email your responses and photos to info@plannerslounge.com. We are excited to feature Cillia Marion from San Antonio/Austin, TX Amanda Noel Photography Name: Cillia Marion Business Name & Location: Marion Matrimony Events San Antonio/Austin, TX Years Working in the Event Indust

Events 98
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Top 7 online venue directories to boost your event business marketing

Planning Pod

Online directories often provide a cost-effective – and generally effective – marketing opportunity for venue and event businesses. They have the ability to put your business in front of potential clients actively searching for location-based event services, not to mention boost your business credibility and build trust with your target audience.

Venues 88
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Conference delegates should reap the professional benefits of networking, according to new survey from Conference Leeds

Event Industry News

The UK has hosted 1.02million conferences in the last year alone, generating an outstanding £16.3 billion for the economies of popular conference destinations1. As one of the leading conference destinations in the UK, Leeds has seen huge success in the last 12 months, welcoming 2.

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Earth Day 2024: Ending Single-Use Plastic

PCMA Convene

r.World, a company that provides reusable service ware, estimates 4 billion single-use plastic cups are used annually at live events in North America. The official theme for Earth Day 2024 is “Planet vs. Plastic,” a call to arms issued by Earthday.org to reduce all plastic production by 60 percent by 2040 and to rapidly phase out all single-use plastics by 2030.

2024 97
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3 Lessons for Planners from Global Meetings Industry Day

MeetingsNet

For an industry that often seems invisible, GMID is its annual coming-out party. Here are some useful takeaways from the day’s educational sessions. Held this year on Thursday, April 11, Global Meetings Industry Day is “an international day of advocacy showcasing the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences, and conventions bring to people, businesses, and communities,” according to the U.S.

Meetings 103
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Destination Brief: Phoenix Tops Rankings for Airport, Convention Center & Tech Growth

EventMB

Skift Take: From its investment in growth sectors like semiconductors and electric vehicles to its boom in hotel development and innovative transportation, Phoenix is a city on the rise — and event organizers are taking note. This sun-drenched region values nature just as much as technology, bridging the two to find solutions for more sustainable events.

Tech 146
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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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Hans Anders & To The Point Events, good vibes only

eventplanner

40 years of Hans Anders. What a milestone! More than 500 enthusiastic employees put on their best disco outfit for an unforgettable evening.

Events 105
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Meeting of the Minds: Discover Professional Growth Secrets

Smart Meetings

On this episode of Meeting of the Minds, Smart Meetings is joined by Jaclyn Bernstein, president and owner of Empire Force Events, and Alexis Dick, an event planner at HARDI. The two professionals discussed not only how to build networks and maintain them, but the value these relationships add to a person’s professional life and how they can evolve.

Meetings 104
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AEO launches inaugural Marketing Social event

Event Industry News

The Association of Event Organisers (AEO) is thrilled to announce the launch of its inaugural event, the “AEO Marketing Social,” scheduled to take place on 21st May 2024, at Informa Markets’ London office.

Marketing 111
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The Brief: ‘Smackable’ Billboards and Subterranean Cooking

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover “smackable” billboards, subterranean pizza parties and the Malmö Oat Milkers. HEINZ IS INVITING KETCHUP LOVERS TO LAY THE SMACKDOWN We’ve all smacked the bottom of a Heinz ketchup bottle to ensure we get every last drop. So the brand is running with the idea and installing “smackable” billboards in two cities.

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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

The last year and a half has been one of extreme stress and anxiety for the American Workforce. A 2021 New York University School of Global Public Health survey of 5,850 people who drink alcohol found that 29 percent have increased their drinking during the pandemic. Among people who have been experiencing depression (64% more likely) and anxiety (41% more likely), which have also become more prevalent over the last 18 months, the risk is even higher.

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Is it time to switch to an event app in 2024?

Guidebook

Planning and coordinating events isn’t a walk in the park. However, in an age where almost everything can be simplified with technology, an event app plays a crucial role in changing the landscape of event planning and management. It is predicted that the event app market will keep on expanding in 2024 on its way to the expected $2,6 million growth in 2028.

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Destination Brief: No Sales Tax in Portland Leads To Hero Event Experiences

EventMB

Skift Take: Event planners face the challenge of creating ever more immersive and exciting event experiences but on a tighter budget. Portland’s zero sales tax, outside-the-box thinking, thriving foodie culture, and varied event venues are helping them to answer the call.

Travel 163
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What’s the New Trade Show Organizer-Exhibitor Engagement Model?

Event Age by Swapcard

If you're aiming for a strong return on investment (ROI) on your trade shows amidst budget cuts and evolving market demands, embracing innovative practices for organizer-exhibitor engagement is key.