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28th Annual Meetings Market Survey: Slower Growth Ahead

PCMA Convene

In fact, most saw continued stability and growth for their events — and many also blamed the strong economy — which in turn creates a seller’s market — for making their job more challenging. One trend clearly in their sights — and validated by a report by Tourism Economics published on Jan. According to Tourism Economics’ “U.S.

Marketing 102
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Adjusting Strategies to Changing Business Models

PCMA Convene

ESTRO social media) The pandemic has upended destinations’ view of business events as some kind of “subsidiary of tourism,” U.K.-based ESTRO has been used to telling “the story of how destinations can market strategically around SDGs and attract associations with a matching cause to the drivers of development of the city/region.

2021 96
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The 33 skills meeting and event planners need to succeed

Plan Your Meetings

The MBECS were created jointly by Meeting Professionals International and the Canadian Tourism Human Resources Council. I: Site management. J: Marketing. Demonstrate social responsibility (CSR). Meetings and events are one of the most effective marketing channels businesses have to fulfill business objectives.