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We have a special show this week! We are joined by two of the key powerhouses that help pull off the Waste Management Open (WM Open), also known as The Greatest Show on Grass. Our iconic guest panelists are Brady Castro of PRO EM and Heather Holland, a freelance associate producer who has worked with PRO EM for several years.

The WM Open is not your average golf tournament; Brady and Heather explain how they help to make it such an amazing event and keep those huge crowds growing and coming back year after year. This amazing event has multiple special features that make it stand out from the rest and we will be discussing those in today’s episode. Things like the 16th Hole (a megastructure they construct) and the famous Bird’s Nest. Intrigued? You should be! Join us as we delve into the behind-the-scenes happenings of this awesome event – The Waste Management Open.

We want to help keep you up-to-date on the latest and greatest! Below, in our Epic Resources section, we link the awesome insider favorites that were mentioned in this episode! You WANT to check these out!



You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? Subscribe now to watch live! (We’ll remind you of upcoming episodes.) We would love for you to join us LIVE and bring your questions for our icons. We do this for you!

Volunteering is a great way for #EventProfs to network. @proemevents Click To Tweet The Phoenix Open is special because of its interactive-ness and engaging activities. @hh_holland Click To Tweet The energy of the Phoenix Open grows every year. @proemevents Click To Tweet

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Will Curran

Author Will Curran

Information junkie, energetic, and work-a-holic are just some of the words we can use to describe Will Curran. Aside from spending 20 out of 24 hours a day working as the Chief Event Einstein of Endless Events, you can catch Will ordering a chai latte or watching The Flash with his cats. He is also well known for his love of all things pretzels.

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