4 Practical Ways to Increase the Effectiveness of Your Event Marketing [Presentations]
Today we hosted an event for professional organisers looking to get an edge in their event marketing in 2017, and so we looked beyond email marketing and social media, with experts focusing on the next wave of initiatives that can help organisers grow their events. Below are the presentations for those who couldn’t make it.
How to Use Influencers to Market Your Events
- Tools and tactics to identify the right influencers for your market.
- Successfully activating influencers.
- Measuring & managing engagement, content & reach to achieve ROI.
Giles Harris, Founder & Managing Director, Come Round (@ComeRound)
Optimising Your Marketing ROI with Realtime Data
- Where to look for opportunities to improve your marketing ROI
- The data points you need to be obsessing over
- What tools you need for measuring and optimising your marketing ROI
Mark Walker, Head of Content, Eventbrite UK (@EventbriteUK)
How to Compete with Free Events
- How to use your event’s premium content to compete with free content online
- 10 ways to slice your event’s content into value-add content
- Measuring the effectivenss of your content marketing
Ricardo Molina, Director, BrightBull (@BrightBull)
How to Create an Engaged Community for Your Events
- How to create an engaged community that helps you build loyalty
- Ways to measure the success of your community
- Activating your community to meet your event goals
Alex Shebar, Community Director, Yelp London (@YelpLondon)