Sat.Aug 14, 2021 - Fri.Aug 20, 2021

article thumbnail

It’s not an entrance it’s a layer

Conferences that Work

At a Marlboro Music Festival rehearsal last week, I heard the words entrance and layer used in a single sentence. And it made me think about meeting design. Marcy Rosen, right, leads a rehearsal. The rehearsal. On August 8, my wife and I attended a rehearsal of Beethoven’s String Quartet, Op. 132 at the 2021 Marlboro Music Festival. Such free rehearsals give the casual audience an opportunity to hear world-class musicians play and learn together.

article thumbnail

What Creatives Can Teach Us About Virtual Events

GEVME

Following the first wave of virtual events that emerged the past year, event organisers are starting to witness attendance fatigue, with many businesses struggling with monetization. To help combat this issue, we kicked off the first part of our original show Virtual Experience Makers series , bringing together artists from many different creative fields, to share their best practices on how to make virtual events stand out and bring creativity into this new era of business events.

Travel 296
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Debunking Hybrid Event Myths

SmartMeetings

We’re not going back, we’re moving forward. It’s one of those things that happens without you really realizing it: “Back in the day…” becomes something that you use to describe things that happened to you in your life, rather than something that happened before you were around. More and more, you find yourself referring to things that happened in your own lifetime as “back in the day.

article thumbnail

6 Ways to Build an Online Community with an Event Platform

Eventmobi

If the last year has shown anything, it’s that event technology can help attendees to stay connected, even when meeting in person isn’t possible. But is there a way to keep that momentum going, so that your attendees become part of a year-round community? There’s been a lot of buzz around the idea of an event community, but not a lot of practical advice on how it can be done.

article thumbnail

Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

article thumbnail

Is Event Tech Evolving to Pit Event Planners Against Their Competition?

EventMB

As investments continue to pour into the event tech sector, many providers are gunning for more end users — a shift that has implications for the way attendees find and interact with content. How could this impact the control event brands have over their own audiences? When the pandemic kiboshed large physical gatherings, event technology […].

More Trending

article thumbnail

Introducing SpotMe for Marketo Engage

SpotMe Blog

SpotMe joins Adobe Exchange Partner Program to enable B2B Marketers to enrich their post-event campaigns and activities with event data. LAUSANNE, Switzerland, Aug. 20 2021 — SpotMe, a leading B2B event marketing platform, today announced it has joined the Adobe Exchange Partner Program. This collaboration allows joint Marketo Engage and SpotMe customers to design, measure and run smarter events in any format: hybrid, virtual or in-person.

B2B 130
article thumbnail

Need a virtual event backup plan? We got you covered!

Expo Pass

So you’re ready to get back to in-person events. You have a health and safety strategy that you know will work. Attendees are excited and you’re feeling good, but maybe you would feel even better with a virtual or hybrid backup plan in your back pocket, just in case. We hear you! There’s a lot of variables right now, and the best way to keep your events going is to have a plan to pivot to virtual at the push of a button, literally.

Speakers 148
article thumbnail

Do You Need an Event Technologist?

EventMB

The case for working with an event technologist has been building for quite some time, but with the proliferation of hybrid events and the added complexity that comes with them, the need for professional expertise and support is only getting stronger. Planners and organizations gain a strategic partner who can maximize the use of technology […].

article thumbnail

7 Proven Ways to Monetize Your Hybrid Event

Event Age by Swapcard

The opportunity to learn anytime & anywhere, network with peers and having fun wherever we are is now a standard in the events industry. That’s why, when it comes to selling an exceptional event experience, you have to ensure that it is engaging and authentic, regardless of the event format.

Events 147
article thumbnail

How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

article thumbnail

Amazon Prime Video Touts ‘The Tomorrow War’ with Stunts, Screenings and Takeovers

Event Marketer

Live cargo transportation stunts brought the White Spikes to life in California, Chile and Japan. The year 2020 was one without summer blockbusters but Amazon Prime Video made up for lost time in July with the debut of its original movie, “The Tomorrow War.” On the heels of several other successful film launches , the brand unleashed a global experiential campaign to promote the new flick and position itself as a home for blockbuster entertainment.

article thumbnail

Stay Safe & Sound With COVID-Compliant Events!

Endless Events

On March 11th, 2020, the events industry changed forever. Yes, you read that right: the industry didn’t just change during the last year, and it won’t bounce back after we let some time pass. The impact is forever. We’re not just talking about the virtual revolution here – the COVID-19 epidemic re-defined what it means to plan a safe event.

article thumbnail

Is your work impacting the local community?

Oveit

A few days ago I saw some news that reminded me of just how important events are. Not just for those directly involved, […]. The post Is your work impacting the local community? appeared first on Oveit.

Events 118
article thumbnail

Vaccine Proof to Supersede Mask Mandates for Big Las Vegas Events

Skift

Under new Nevada guidelines, event planners in destinations like Las Vegas (pictured) can forgo mask mandates if they require proof of vaccinations. Ameer Basheer / Unsplash Skift Take: For the adamant mask opponents, this new edict from the Nevada governor may be the impetus to get vaccinated. That should be welcome news for event planners and large venues, especially in hard-hit Las Vegas. — Tom Lowry Read the Complete Story On Skift.

Venues 119
article thumbnail

Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

article thumbnail

Q&A: Panasonic’s VP of Marketing on Pandemic-era Pivots for B-to-B Marketers

Event Marketer

Most are familiar with the consumer side of Panasonic’s business, but not necessarily its thriving B2B enterprise in the manufacturing, retail, entertainment and mobility sectors. Like so many others, the company was not immune to the challenges of keeping its business customers engaged during the pandemic. But the marketing insights it gained are invaluable.

Marketing 127
article thumbnail

What To Do When Your Event Goes Wrong

Endless Events

When you are hosting an event, we know you want everything to go perfectly. However, events have a lot of variables and with Murphy’s law, you can bet something can always go wrong. This isn’t to say your event is going to fall to pieces and you should just avoid having an event altogether, though. If you plan well enough, you may not even have anything go wrong!

2014 118
article thumbnail

New research reveals strong demand from disabled audiences to return to live events

Event Industry News

Audience snapshot by music and event industry charity Attitude is Everything indicates that a majority of Deaf, disabled and neurodivergent people want to return to live events – as long as accessible safety precautions are in place. However, a significant minority fear they will not be able to return to indoor events before 2022, a reality that industries need to respond to if progress towards inclusion is not to be lost.

2019 116
article thumbnail

How to Move a 2,000-Person Expo to an MLB Stadium in 3 Months

Smart Meetings

Editor’s Note: Meeting professionals are still pivoting on the regular and can learn a lot from the experiences of their peers. We asked Mandi Graziano, vice president of global accounts for HPN Global and published author, to share a behind-the-scenes look at a recent event she planned that make a quick change. Three and a half months prior to my client’s largest annual trade show, we were notified that the San Diego Convention Center would be unable to host the program due to it being us

article thumbnail

Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

article thumbnail

What’s Wrong With My Workflow? Diagnosing and Solving Systematic Problems

Special Events

If all the other boxes are checked but you’re still feeling burnt out and unmotivated, it’s a good sign that your systems and workflows need some love and attention.

116
116
article thumbnail

What Hybrid Platform Consolidation Means for Meeting Profs

SmartMeetings

The predicted consolidation phase of the big streaming platform explosion has taken a down-to-earth turn. Virtual meeting platforms are buying, acquiring, partnering and otherwise conjoining with in-person meeting producers to offer full-service, integrated hybrid capabilities. What will that mean for meeting professionals? First, let’s account for the M&As and partnerships.

article thumbnail

UK’s first diversity-focused speaker bureau launches, led by industry expert

Event Industry News

The first UK Speaker and Entertainment Agency dedicated to booking and developing diverse speakers, who don’t just speak about diversity launches this month. Speaker Agencies are an established source of knowledge and a great time-saver for Event Managers but the question of inclusion hasn’t traditionally been front and centre for many such Agencies, unless the speaker is being brought in specifically to discuss Diversity and Inclusion.

Speakers 116
article thumbnail

West Coast DMOs Rollout Alliance

Smart Meetings

The pandemic has been a very rough time for the nation’s destination marketing organizations , as it has for the hospitality and meetings industry as a whole. On the West Coast, at least, their response has been unprecedented: working together. It’s a modern version reflecting what Benjamin Franklin is said to have advised his fellow signers of the Declaration of Independence: “We must hang together or surely we shall hang separately.”.

2005 111
article thumbnail

B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

article thumbnail

Candice and Cory’s Stunning Wedding at The Globe and Mail Centre

EventSource

If you’re looking for a stunner of a modern wedding, look no further than Candice and Cory’s big day. Planned by the creative team at Fab Fête Event Planning Boutique , the couple’s wedding at the stunning The Globe and Mail Centre was filled with dainty details and glam accents, not to mention one epic view of Toronto. Thanks to the fabulous shots by talented photographer, Assaf Friedman , you’re going to love this gallery!

article thumbnail

Top Considerations for the Safe Return of In-Person Events

Eventsforce

The demand for in-person events is on the rise. Whether it is as a stand-alone event or part of a hybrid model, the desire to meet in-person is very much there. Yet it is a very challenging time for planners as COVID is still very with us. It hasn’t gone away. And in some countries, the infection rates continue to increase despite the successful roll out of global vaccination programs.

article thumbnail

Live Nation to require full vaccination or negative COVID-19 test at UK venues and festivals

Event Industry News

Live Nation will require all artists, crew and attendees to show evidence of full vaccination against COVID-19, or a negative test, at their venues and events in the UK. A representative for the touring giant confirmed the policy when contacted by NME, days after the same plans were unveiled in the U.S. The firm is a shareholder in Academy Music Group, which currently operates the entire network of O2 Academy venues in the UK.

Wireless 111
article thumbnail

How a Simple Reflection Exercise Can Supercharge the Value of Your Meeting

Smart Meetings

In a world where experience costs and attendee expectations are rising, smart meeting planners will consider how to make the most of their content investment. Enter “Reflection Activities,” often described as “the connection between theory and action.” Catalyze your Content. Prior to Covid, learning content was increasingly recognized as a driver of the perception of value for meeting attendees.

Meetings 111
article thumbnail

5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

article thumbnail

MeetingPlay's Lead Retrieval: Your Personal Matchmaker

Stova

As you walk through a live event, what do you see? There should be attendees, large exhibit halls, presentations and networking events. Essentially, there’s going to be a lot there to keep you busy and entertained. As a professional looking to network with other professionals, sifting through attendee profiles and sponsorship booths to find the right match can be exhausting.

article thumbnail

6 ways corporations can use virtual events to engage with employees and customers

Hubilo Blog

Corporate events, much like all other types of events, have been confined to the laptop screens since the pandemic struck. There is no getting away from the office for a weekend retreat or the annual sales kickoff anymore. These events form a key part of internal and external marketing efforts for companies. But let’s admit it, they aren’t usually the most exciting. .

article thumbnail

Why You Need Consistent Copywriting Across All Your Platforms

Special Events

Your messaging must be consistent, so customers can easily recognize it’s you. Without consistency, you won’t have the glue that holds your brand together or an identifiable piece that makes you stand out.?

98