Sat.Sep 11, 2021 - Fri.Sep 17, 2021

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5 Scary-Good Marketing Tips for Halloween Events

Picatic by Eventbrite

If you organize Halloween events, you’ve been gearing up for this season all year. Whether you host drive-up horror movie nights, haunted hayrides on the family farm, or virtual pumpkin carving classes, you want to share your spooky scares with as many people as possible. But preparing that corn maze takes time (and serious hedge […].

Marketing 370
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Presentation versus interaction at meetings

Conferences that Work

What is the mix of presentation versus interaction at your meetings? What should it be? Traditional meetings focus heavily on presentation. Interaction is limited to a few questions at the end of sessions, plus conversations “outside” the formal sessions. And this has been the norm for hundreds of years. The written word. Let’s explore the popularity of the written words presentation versus interaction over time.

Meetings 300
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New Multi-Day Features Make Zoom a Viable Option for Event Professionals

EventMB

New features flaunted at this week’s Zoom User Conference Zoomtopia point to Zoom becoming a serious contender for multi-day multi-session events. Although most features will only be released in the fourth quarter or later, the opportunity to explore first-hand some features as part of Zoomtopia made it clear that the company is serious about investing […].

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Before, During, and After: The Complete Guide to Event Engagement

Social Tables

Have you ever tried to teach a class, promote a discussion, or get people to join in on an activity only to be met with blank stares and an awkward silence? Expert planners know that event engagement is vital to an event’s initial success, as well as the success of potential future events. But what is event engagement? Better yet, why does it matter?

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Event Discount and Promotion Codes: When and How to Use Them

Picatic by Eventbrite

Asking yourself “why offer discounts?” We’ve got your answer, and the right approach will help you charge less but make more. A smart discount marketing strategy can incentivize ticket purchases and drive sales. Follow this guide to learn how to create and use promo codes at your next event. You’ll be able to: Know […].

Marketing 195

More Trending

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Predatory Conferences: Has the Pandemic Made Them Worse?

EventMB

Predatory conferences are bogus events that exist to sell tickets using everything from shoddy registration pages to unconfirmed speakers. With the flush of virtual events during the pandemic, the situation may be getting worse. While predatory conferences — sham events that actually don’t exist but entice the unwary to sign on — are nothing new, […].

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Breaking Barriers: Translation & Captioning For Events

Endless Events

Just like with events, the main purpose of translation and captioning is to bring people together and break down the barriers between them. While we might have spent much of the last year and a half isolated from people, the barriers nonetheless came crumbling down. The pandemic ushered in an era of far more inclusive and accessible virtual events and made us re-evaluate some of the event-planning practices we started to take for granted.

Speakers 126
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New release alert! Introducing Expo Theater plus a little magic.

Expo Pass

We are constantly working hard to bring you the best version of us. And we’ve been working on some new features to continue giving you the ultimate Expo experience. All-new, and just launched, we are so excited to announce Expo Theater. A fully immersive meeting experience that promotes real-time attendee engagement. Oh, and do you like magic? With our new Mobile Magic Links in quick one-click, attendees can instantly access your event.

Speakers 118
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How CMOs should prep for the new event world

Event Industry News

Based in Boston, Massachusetts, Devin Cleary is the VP of global events at award-winning digital platform Bizzabo – multiple-winner of the Event Tech Awards ’ coveted People’s Choice gong. With more than 16 years’ experience designing and delivering diverse experiential marketing programmes for b2b, non-profit and consumer markets, Devin has an enviable track record in strategising and executing in-person, virtual and hybrid events.

2010 130
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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9 Key Stats That Define the Event Industry Right Now

EventMB

With in-person events taking place right now across the United States and Europe, it's important to monitor the current opportunities and challenges facing event professionals. These nine stats are based on fresh data from our own survey and represent the most up-to-date industry data right now. These are the key stats that represent a snapshot […].

Events 182
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Facebook As A Metaverse Company: Implications For The Events Industry

Endless Events

It’s Monday and there’s no better way to kick off a week than with a brand new episode of Event Tech Podcast. These days, Will and Brandt are bringing in exciting guests to talk about the hottest trends in event technology. Last week, they talked about better brand management with Astute Review. This week, however, they are bringing in someone some of you might know as the host of Event Brew : Nick Borelli.

Tech 123
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6 Topics You Need to Discuss Before Getting Married

EventSource

You’ve gotten engaged (congratulations!) and now you’re ready to throw yourself into wedding planning mode. Picking out flowers, going to cake tastings, there’s so much to be excited about before getting married! It’s almost too easy to lose some perspective on doing the work that’s going to set you up with a strong marriage (and not just a beautiful day).

Banking 114
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Job Opportunity: Paid Media Specialist

Event Industry News

Here’s a chance to join a leading performance agency in Glasgow at a time of global expansion across US, MENA, and Asia-Pacific markets. We are looking for a Paid Media Specialist who has min 1 year+ hands on experience in Paid Media – Search, Display, Remarketing and Video campaigns on platforms such as Google Ads and Microsoft Ads, or Paid Social Experience on platforms such as Facebook, LinkedIn and Twitter.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Are Event Tech Providers Delivering the Stellar Support They Promise?

EventMB

A wide range of providers have emerged over the last 18 months to serve increasingly complex virtual and hybrid event formats. And if there’s one thing that separates the veterans from the rookies, it’s support. Will new players find the right balance of price and service level? The event industry tends to be slow to […]. The post Are Event Tech Providers Delivering the Stellar Support They Promise?

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Are You Planning A Safe Event?

Endless Events

The importance of safety is something that simply cannot be overstated in the world of events and entertainment. Be it conversations around COVID-19 vaccination or cyber-security , there are many ways to look at safety at events. So today, we are exploring what it takes to plan a safe event. Safety is by no means a result of luck. To have a safe event, you need to make preparations in advance and processes in place.

2014 113
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Skiddle and NTIA announce bursaries for promoters to help kickstart the events industry

Skiddle

Skiddle has announced it will hand out £50,000 of bursaries to kickstart the events industry, as part of a new ongoing partnership with the Night Time Industries Association. Skiddle ’s Events Revival Fund, in partnership with the NTIA which promotes the unique contribution of the night time industry to the UK, will be awarded to events organisers in England, Ireland, Scotland and Wales to help rebuild the industry in the aftermath of the Covid-19 pandemic.

Financial 111
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The CCD – A Tech Friendly Venue

Event Industry News

The Convention Centre Dublin (The CCD) is located in the heart of Dublin’s Docklands, otherwise known as ‘Silicon Docks’, as the area comprises of many of the world’s top tech multinationals including Facebook, Google, HubSpot, LinkedIn and Twitter. Since The CCD opened in 2010, the prominence of tech companies in the city has helped establish Dublin and The CCD as the perfect location for hosting tech-based events and conferences.

Tech 119
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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17hats Review: Confidently Run Your Wedding Planning Business

The Planner's Lounge

Being unorganized can really slow down or even ruin your wedding planning business. If you aren’t remembering to send invoices to clients or your clients are asking the same questions over and over and you’re having to spend time in your inbox repeating yourself, then you need a Client Relationship Management program, or a CRM. Say goodbye to chaos and see how 17hats is an ideal solution for your wedding planner software needs.

Contracts 111
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West Hollywood Takes to Virtual, Sees Amazing Results

Smart Meetings

Last year, Paolo Kespradit found himself in a bind. Covid-19 hit West Hollywood, California , affecting more than 36,000 residents, causing business to shut down and forcing city hall to shutter operations, cutting off communication to the community—and the only means its citizens had to give input on city issues. Kespradit is a management analyst for the city, which entails working closely with city council to bring its ideas to life.

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What You Need to Know About the Wedding Boom and How It's Impacting the Industry

Special Events

Moving forward through the 2021 season and going into 2022, wedding pros need to safeguard their boundaries and be mindful of how much they invest into their work.

2022 105
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IBTM World Barcelona reveals first details of in-person event

Event Industry News

IBTM has revealed the first details for its flagship event, IBTM World Barcelona, due to take place in-person this year at Fira, Barcelona from 30 November to 2 December 2021. Under the theme of ‘New Business, New Tech, New World’, IBTM World Barcelona will focus on quality one-to-one business meetings, inspiring educational content and rewarding networking opportunities to help attendees re-connect and thrive in the next chapter in meetings and events.

Tourism 116
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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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How to Pivot Back to Virtual: Tips from an Event Tech Provider

Stova

Taking a live event virtual isn’t as daunting as it sounds – if you have the correct protocols and event tech partner in place! We’ve all been experiencing the evolution of the event world the past year and, now more than ever, need to know the best tips and tricks for when the tides change. From timeframe to content to whether changing the medium will affect overall goals for the event, here are some of the ways your event tech provider should be helping you if you need to pivot.

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Meeting Profs Demonstrate Agility at Smart Meetings Experience Las Vegas

Smart Meetings

Where better to celebrate the resiliency of the meetings industry than in Las Vegas , where 2 million sq. ft. of meeting space was added since the beginning of 2020? That astounding expansion most definitely includes the brand-new megaresort on The Strip, Resorts World Las Vegas , where meeting professionals gathered this week to learn, network and grow at Smart Meetings Experience West.

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‘Levitating’ Through Crises – Even When They Aren’t “Yours”

The Castle Group

Collaboration is at the forefront of culture right now. Companies are partnering with celebrities to release limited edition products, like Travis Scott’s “Cactus Jack” meal at McDonalds. Brands like Disney and Coach are also teaming up to bring their signature looks to clothing and accessories. And, of course, a flood of musical mashups is extending the life of hit songs.

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59% of Brits willing to pay more for extra health and safety measures at an event, finds new Elevate research

Event Industry News

Separate areas for ‘bubbles’ and table service are top-ranked options Gen Z more cautious around large events than any other generation in the UK. Global staffing partner for brand experiences, Elevate, has conducted consumer research across the UK, USA, France and Germany, revealing consumer levels of post-pandemic confidence when it comes to events and experiences, as well as the services that Brits are willing to pay for to feel safer.

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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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How to promote an event on TikTok

Skiddle

TikTok is one of the most popular social media platforms out there. With a particular grasp over the younger Gen Z and millennial demographics, it’s a hotbed for viral content where creators can become stars overnight. It’s now a vital platform for marketing so we thought we’d come up with a few tips on how you can get your event noticed on the latest social media platform anyone’s talking about.

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Vaccine Spotlight Webinar: Insights from the Event Industry

PCMA Convene

Now that we’ve heard about the science from Dr. Patel, let’s look at how our industry has been directly affected. We have brought together a panel of industry experts to discuss the different ways COVID has impacted themselves and their teams. The panel will discuss their own journeys since March 2020, and how they intend to move forward, including vaccination requirements, as the uncertainty of the future in the meetings and events industry continues.

2020 97
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Nadine and Curtis’ Romantic Wedding at Archeo

EventSource

Nadine and Curtis’ big day in the city got modern romance right. The couple’s wedding at the stylish Archeo is a lesson on how to pull off an urban wedding that’s intimate, warm, and oh-so-sophisticated. This chic celebration was dreamy from start to finish and filled with the most elegant details. Thankfully the talented lens of Bows & Lavender was on hand to snap each memorable moment.

Fashion 91